2. Our target audience for our production was both male and
females aged from 16-30. Therefore it can be enjoyed by both
people in there late teens as well as people in there twenties.
Also the film would be rated a 15 as even though there isn't
any violence in the opening we felt that we had a set up that
wouldn't be suitable for children. This means that our target
audience would be old enough to see our film. As it is a
thriller it will acquire detailed attention to be able to
understand it fully. However as it is a small budget
independent film produced by Pentagon Entertainment it
may not reach a vast amount of numbers so easily.
3. Our production is designed for our audience to be able to watch
it at the cinema, however due to them being relatively young
they will tend to spend there money on media such as
DVDs/Blurays, gadgets and clothes . As well as this they will
spend a lot of there time on the internet using sites such as
social networks like twitter to keep in tough with friends and
gossip and news sites such as The Daily Mail to keep up to
date with the recent ongoing news and also shopping sites
such as Amazon to buy non essential items. They may also
have a subscription to a film based magazine such as Empire.
4. Our production Obsession would mainly be advertised online with social
networking sites as it is free to create a promotional page. This would
be helpful to our low budget production as if we was to advertise in a
magazine or on television it would be expensive. As our target
audience spend a lot of there time on the internet it would enable us
to reach them easily. Use of multi media websites gives our audience
an integrated experience, this is the concept of synergy.
Due to the production being a low budgeted film it would be hard for
us to produce merchandise such as a video game or character
figures. An easier option would be to produce t-shirts and posters . As
well as this Obsession does not use any well known music therefore
decreasing the chances of a soundtrack for the film. We would give
the option of being able to download the film on the internet on sites
such as Netflix and Amazon Prime this would help bring extra money
through distribution.
5. Finally to see if people of our target audience would be
interested in seeing our film we made a questionnaire. This
was based on the genre, the fact of it being an independent
film and also what they thought of the opening two minutes.
Also it asked what type of merchandise our target audience
would be interested in buying with connection to the film. We
let the whole of our school year view the two minute opening
in an assembly and then asked them to quickly fill in the
questionnaire after it. This gave us around 200 opinions on
the production. We chose to ask for there opinion as they are
aged 17/18 and this is an age range within our target
audience. The feedback we got was overwhelming as 90%
said they would pay to see the whole film if that be either in
the cinemas, online or DVD/Bluray. As well as this over half of
them said they would prefer to buy merchandise such as t
shirts and posters over the choice of a soundtrack.
