This document discusses targeting a 15-24 year old audience for a new film. It notes that this age group is the highest consumers of cinema and new technologies, making them more receptive to social media advertising. Data showed films like The Hangover attracted 60% of viewers from 15-24, while an older-skewing film like The Quartet had 80% of viewers who were 55+. Therefore, different genres appeal to different age groups. Younger audiences are more likely to see advertisements on social media and YouTube, while older audiences may prefer TV ads, as they are less engaged with new technologies.

1. Media evalution question 4

2.  When creating our film opening we decided that our genre and, storyline for the film would fit best
with a target audience of 15-24. Because it includes violence but also we feel that the storyline
would be more attractive to a younger age group. In fact, 15-24 year olds are the highest
consumers of cinema and are early adopters in technology, brands popular culture, content junkies,
social mediarists. They are constantly on line, on the move, or on show.
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3.  When looking at what interest our target audience the most, we see that the films come under two
genres, thriller or action. Films such as djano unchained, iron man 3 and the hangover 3 are all situated in
the top 20 films for an audience of 15-24. Not only does a genre attract an audience, but there is certain
elements surrounding a film that encourage people to go and watch it. Since 15-24 year olds are also the
highest consumers of social media, it allows films to advertise to their target audience over social media
since they are more likely to come across it rather than a poster. By also releasing over social media, it
means they can advertise in various different form but also create hype around the film.
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 When comparing the percentages for the hangover to the film the quartet. 15-24 year olds made up 60%
of the overall viewing audience, whereas the film the quartet the age group of 55+ made up 80% of the
overall viewing audience. These figures show us that different genres can appeal to many different age
groups.

4.  However, the biggest difference between these two films is that the Quartet was heavy advertised by only
using posters and daytime TV trailers. For the age group of 55+ this becomes more appealing since they
don’t pick up on new technology as well as younger age groups. Another reason that day time trailers
would have been used more than any other media is because most 55+ have retired and spend a
moderate percentage of their time consuming day time television. So by advertising at these peak day
time pints its more likely to spread and attract to there target audience. Furthermore, when we compare
the distribution of the Quartet to the hangover 3 there are vast differences in the types of advertising
that they used to attract their target audience. I’ve already briefly touched on the fact that distributors
advertise over social media, however there are different ways in which they do so. Many distributors, will
now set up pages that create hype for the movie but also count down to the days till release. They do
this because every so many days they will release small snippets of the film or interviews with the cast.
But the biggest form of advertisements for films nowadays is showing a trailer as an advertisement on
YouTube before watching a video. By doing so it forces the viewer to watch it but in most cases then
sparks their interest to view it in cinemas.
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5.  Overall our target audience is 15-24 due to the fact they are the highest consumers of film within a
cinema. They are early adopters of new technology and media, which means distributors can
advertise over social media knowing that it will reach a wide audience. They are the best consumers
of thriller and action, because of these reasons I feel they are our best target audience.