This document compares the unique selling points, merchandising deals, websites, and audience promotion strategies of the films "Batman v Superman" and "The Survivalist". For "Batman v Superman", the unique selling point was combining two popular superheroes, and it had many merchandise deals. It promoted heavily through trailers, ads, social media, and partnerships. For "The Survivalist", the unique selling point was its lack of digital effects, it had no known merchandise deals, used social media promotion, and screened at a film festival to build an audience.

1.  This films unique selling
point is the joining of two very
popular comic book superheroes
in one film.
 This films unique selling
point is the lack of digital
technology in the making of it.
DECIDING ON THE USP OF
THE FILM
Batman v Superman The Survivalist

2.  BvS have many deals with
companies regarding
merchandise such as
superherostuff.com. They have
action figures, comics etc.
NEGOTIATING
MERCHANDISING DEALS
Batman v Superman The Survivalist
 There is no known
negotiation about
merchandise deals.

3.  The Survivalist does not have
a website however they do have
a Facebook page.
WEBSITES
Batman v Superman The Survivalist

4.  The BvS concept was
officially announced at Comic
Con in 2014.
 Trailers, bus adverts, social
media and synergy (Turkish
Airlines and Jeep) were also used
 Social media played a large
part in promoting the Survivalist.
 The screening at Tribeca Film
Festival also helped generate an
audience for the film before it
entered cinemas.
SELLING THE FILM TO
AUDIENCES
Batman v Superman The Survivalist