The document discusses the codes and conventions that were followed and challenged in creating a movie poster. It followed conventions like including images of the main actors, having the title be the largest font to stand out, and including production company logos. It challenged some conventions by including both the hero and villain rather than separate posters, and using a color gradient background rather than a solid color or location. The poster was designed to tell the audience about the conflict between the hero and villain while still looking professional by including credits and following font styles found in other posters.

1. With my poster I followed many of the codes and
conventions that I found during my research. One of the
main convention that I found was to have images of the
main actor present on the poster. However as my story is
about Hero v Villain, I found that movie posters for these
sort of film normal only have the hero present, with the
Villain on another poster on his own. So I decided to
challenge this convention by having both the Hero and
Villain of my movie present on the poster, to instantly
tell the audience there is going to be a conflict within the
movie. This is also heightened by their body position, as
he is looking over his shoulder at him, showing he is
threat to him.
Another key convention which I
have stuck to is to have the title
of the movie as the biggest font
on the poster to make it stand
out and grab the reader. I have
also chosen a bold font as this
makes it stand out further, all
poster I look at in my research
had a bold font for the same
reason, standout.
Another convention I found on some
poster was that the title font would be
different too all the other font except
the release date (Another convention
of a movie poster) font too again make
these too standout amongst the other
text. I developed this convention
further by putting the sell line in the
same font as the title as well, to make
the audience be drawn to this text as
well to help give them an indication of
the film content.
I also decided to put credits at the
bottom of my poster, to fill
another major convention,
making it look more professional.
I also look at the font of the
credits on existing movie poster, I
found that all the poster I looked
at the font was very narrow and
all the letters were in capitals, I
replicated this in my poster as the
font means the text doesn’t pull
focus away from, the title and
release date, also as it is hard to
see it draws people in to see the
poster as they want to see what is
says.
A key convention to a movie poster is to have
the logo of the production company for the
film, to tell the audience who created the film,
making them think if they have seen any of
their wok before which could persuade them
to see this film. It could also be seen as a
marketing tool for the company. For my
poster I created a logo for my production
company so that I could keep the convention
within my poster. But also to created synergy
between the film and poster.
These are the two names of my main actors in my
movie this is a convention of some poster I
researched. They have used the it the same way I
have to persuade the audience into to seeing the
film as if the audience know the actor or likes the
actor, this could persuade them to the film
In my research all the
posters I looked at either
had a background which
was a location or block
colour. None used a colour
gradient, so my background
can be seen as breaking
convention. I have done this
to help convey the binary
opposite which is key the
narrative story, light v dark
Codes and Conventions:
Movie Poster