In today's economy, a provable ROI is more important than ever. One of the main questions we get asked is to prove an ROI for Community and Social Media Management. The goal of this presentation is to highlight the key business benefits of Social Media investment and to highlight some Best in Class examples.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
ad:tech ASEAN 2015 - Minimob "Jurassic World 2015" Colin JG Miles
How Smartphones Changed the DNA of Advertising!
A series of metaphors to explain the change from display based advertising to performance based advertising approaches. Almost completely being on Mobile devices. Roughly 4 billion in the World within 5 years! And of course, the change to real-time, last-minute and performance-based models for advertisers; especially as consumers globally change their ways of seeing ads and shopping! The dinosaurs need an upgrade to enjoy this 200 billion dollar industry. Nothing to be afraid of though...
The Internet is Broken - we've missed the point of good UXRowly Bourne
The Internet is broken. And we are all to blame! The triangle of trust between readers, publishers and advertisers is broken. We have to stop looking at the single ad, and start to think about the total UX / value exchange.
In today's economy, a provable ROI is more important than ever. One of the main questions we get asked is to prove an ROI for Community and Social Media Management. The goal of this presentation is to highlight the key business benefits of Social Media investment and to highlight some Best in Class examples.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
ad:tech ASEAN 2015 - Minimob "Jurassic World 2015" Colin JG Miles
How Smartphones Changed the DNA of Advertising!
A series of metaphors to explain the change from display based advertising to performance based advertising approaches. Almost completely being on Mobile devices. Roughly 4 billion in the World within 5 years! And of course, the change to real-time, last-minute and performance-based models for advertisers; especially as consumers globally change their ways of seeing ads and shopping! The dinosaurs need an upgrade to enjoy this 200 billion dollar industry. Nothing to be afraid of though...
The Internet is Broken - we've missed the point of good UXRowly Bourne
The Internet is broken. And we are all to blame! The triangle of trust between readers, publishers and advertisers is broken. We have to stop looking at the single ad, and start to think about the total UX / value exchange.
China : How to Compete in the World's Most Competitive Market (Keynote Speech)AppsFlyer
With experience investing in China’s many innovative startups and scaleups as General Partner at SOSV, and as the MD for China’s first ever startup accelerator, what William Bao Bean doesn’t know about the Chinese market isn’t worth knowing. He’ll be kicking off one hour program focussed on helping the audience get to know the Chinese market better with a keynote that will detail the absolute essentials any foreign business needs to know before they enter the market.
The payments space is fundamentally changing: cash and checks gave way to credit and debit cards, which are now being replaced by payment apps. In an era where social proof reigns supreme, how is social media shaping the future of commerce?
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
Super Bowl Advertising and the Games Within the GameMichael Hunter
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
Traditional Media is reaching less mass, and TV and the Web converge. Advertising Agencies need to stop pushing messages to the mass, and start earning their own reach through community, conversation and content.
Avoiding the pitfalls and harnessing the opportunities of Mobile today | Mobi...Mobile Convention
Make sure to listen to his interview at: https://youtu.be/1xdh4YyP4P4
This is the presentation of Mobile Marketing Expert David Skerrett at Mobile Convention Brussels. David was interviewed by Peggy Anne Salz (top 25 Mobile Marketing influencer).
David Skerrett works with his ''next generation'' agency for many big companies like Jameson, BBC, Sky and many more. David won over 25 awards for his mobile campaigns. David Skerrett is interviewed by Peggy Anne Salz about his experience on mobile, to see the opportunities as a brand an how to avoid the common pitfalls when you go mobile.
Chris Forman, Appcast CEO & Founder, gave a presentation at the 2016 Jobvite Summit about the emergence of programmatic technology into the job advertising space.
Abstract:
In the last 7 years, programmatic 'ad tech' has revolutionized how companies brand, promote, and sell everything from paper towels to airplane tickets. Today, more than 80% of online ads are placed and optimized in milliseconds...each time we click on another web page. The lift in performance has been nothing short of staggering...often increasing ROI by over 500%.
Leading recruitment marketers have taken notice and are starting to use these technologies to optimize the performance of their job ads, attracting better candidates and getting a dramatically higher 'bang for their buck'. Join Chris Forman, the former CEO of AIRS and Founder of Appcast for an insightful, funny, and data-driven review at how companies are leveraging programmatic technology to radically improve recruiting outcomes.
What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Katherine Hague - The Decentralize Future of eCommerce#DevTO
Katherine presents ShopLocket and how she's helping everybody sell products online via simple to use widgets that get embedded on another site as if they were a Youtube video or tweet. The next wave of eCommerce will make selling as natural as sharing other media!
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
China : How to Compete in the World's Most Competitive Market (Keynote Speech)AppsFlyer
With experience investing in China’s many innovative startups and scaleups as General Partner at SOSV, and as the MD for China’s first ever startup accelerator, what William Bao Bean doesn’t know about the Chinese market isn’t worth knowing. He’ll be kicking off one hour program focussed on helping the audience get to know the Chinese market better with a keynote that will detail the absolute essentials any foreign business needs to know before they enter the market.
The payments space is fundamentally changing: cash and checks gave way to credit and debit cards, which are now being replaced by payment apps. In an era where social proof reigns supreme, how is social media shaping the future of commerce?
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
Super Bowl Advertising and the Games Within the GameMichael Hunter
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
Traditional Media is reaching less mass, and TV and the Web converge. Advertising Agencies need to stop pushing messages to the mass, and start earning their own reach through community, conversation and content.
Avoiding the pitfalls and harnessing the opportunities of Mobile today | Mobi...Mobile Convention
Make sure to listen to his interview at: https://youtu.be/1xdh4YyP4P4
This is the presentation of Mobile Marketing Expert David Skerrett at Mobile Convention Brussels. David was interviewed by Peggy Anne Salz (top 25 Mobile Marketing influencer).
David Skerrett works with his ''next generation'' agency for many big companies like Jameson, BBC, Sky and many more. David won over 25 awards for his mobile campaigns. David Skerrett is interviewed by Peggy Anne Salz about his experience on mobile, to see the opportunities as a brand an how to avoid the common pitfalls when you go mobile.
Chris Forman, Appcast CEO & Founder, gave a presentation at the 2016 Jobvite Summit about the emergence of programmatic technology into the job advertising space.
Abstract:
In the last 7 years, programmatic 'ad tech' has revolutionized how companies brand, promote, and sell everything from paper towels to airplane tickets. Today, more than 80% of online ads are placed and optimized in milliseconds...each time we click on another web page. The lift in performance has been nothing short of staggering...often increasing ROI by over 500%.
Leading recruitment marketers have taken notice and are starting to use these technologies to optimize the performance of their job ads, attracting better candidates and getting a dramatically higher 'bang for their buck'. Join Chris Forman, the former CEO of AIRS and Founder of Appcast for an insightful, funny, and data-driven review at how companies are leveraging programmatic technology to radically improve recruiting outcomes.
What is online ad fraud and what does um do about itAlan King
Presentation on Brand Safety measures undertaken by UM London.
It's our view that agencies need to lead the charge against ad fraud. We use brand safety software as standard to protect clients' interests.
Katherine Hague - The Decentralize Future of eCommerce#DevTO
Katherine presents ShopLocket and how she's helping everybody sell products online via simple to use widgets that get embedded on another site as if they were a Youtube video or tweet. The next wave of eCommerce will make selling as natural as sharing other media!
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
Presenter: Oscar Rondon, VP, Advanced TV, Amobee
The Advanced TV industry faces evolving fragmentation trends and consumer specific challenges. This session explores the current state of the TV industry and demonstrates how marketers can reach their target audiences with a holistic approach to TV planning and buying across multiple devices used to stream premium content.
7 predictions about the future of mediaJuan Candela
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Source: Business Insider, August, 2013
Video Advertising History in the Making
-$20
$0
$20
$40
$60
$80
1945 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016
MEDIASPEND(US$BILLIONS)
TV Media Spend (US) Digital Video Media Spend (US)
Birth of
Cable TV
First
Soap Opera
Birth of
the Internet
Convergence
8. Daily Time Spent with Major Media by US Adults
Source: eMarketer
2010 2013
0
2
3
5
6
DIGITAL TV
HOURS
1
0
2
3
5
6
DIGITAL TV
HOURS
1
20. “Half the money I spend
on advertising is wasted;
the trouble is I don’t know
which half.”
John Wanamaker
21. Viewable Video Impression:
• 50% of the ad’s pixels on an in-focus browser
tab in the viewable space of the browser page
• 2 continuous seconds (any unduplicated content of the ad
comprising 2 continuous seconds qualifies in this regard)
26. Fraud
a: DECEIT, TRICKERY: specifically: intentional perversion of
truth in order to induce another to part with something
of value or to surrender a legal right
b: an act of deceiving or misrepresenting: TRICK
a: a person who is not what he or she pretends to be:
IMPOSTER; also: one who defrauds: CHEAT
b: one that is not what it seems or is represented to be
1
2
27.
28. “36% of Web traffic is fake.”
- Wall Street Journal