This document provides a stereotypical profile of the target audience for a dance music magazine. The target reader is described as a 15-25 year old, white English, working-middle class male who regularly attends festivals and clubs. He enjoys dancing, partying, sports and gym activities. His clothing style includes tank tops, hoodies, shorts, skinny jeans, snapbacks and trainers. Dance music gives him an exhilarating feeling and he seeks to keep up with new artists and events related to the genre.

1. Audience profile
This is a stereotypicalprofile of
someone who wouldreadmy
magazine.
Age: 15-25
Gender: Male
Social class: Working-middle class
Ethnicity: White English
I have chosen this type of person as my target audience because I believe that
this is the type of person who listens to dance music and would be interested in
a magazine on the genre. I believe they would be a regular festival goer and
someone who likes to party and goes to clubs. To continue with the stereotype,
I think they would go to the gym and be into
sports as well. I think that they would wear
clothes such as tank tops, hoodies, shorts,
skinny jeans, snap-backs and trainers. They
listen to this music as it gives them an
exhilarating feeling and a natural high. They love to dance and have a fun and
this is a lifestyle to them. Because of this they will want to keep up with
everything to do with the genre, from new artists and festivals to interviews with
current artists.