2. What is it?
Digital Technology is all about the equipment used to
create a media product. I believe that digital technology
is important to media planning and production as it
helps make the product look or sound professional. In
my AS year, I used digital technology throughout the
whole process.
3. Collecting Primary Audience Research
To gain knowledge about my intended audience, I
needed to do some primary audience research. I
decided to use Flip Cams and Dictaphones to reference
the opinions of people that fall in the category of my
audience. This helped me to reference the feedback
that I got when blogging my research on Weebly.
4. Production Process
I used digital technology in the production process of my
news bulletin when interviewing people and when
recording the presenter parts from the script. As a
group, we used microphones which were plugged into
Dictaphones with headphones plugged in to them whilst
recording the input we received from our interviewees.
This meant that we could measure how loud the sound
was and whether it was recording properly. We also made
sure that we were in a quiet environment so that we
didn’t pick up any outside sound, as we knew how
delicate the microphones were. My thinking behind using
this equipment was to create professional sounding
interviews that we could easily edit when we returned to
college.
5. Post-Production
At college, we used Adobe Audition to put in all of our
sounds and edit them. We also used the microphones to
record presenter parts which would help the bulletin
flow. Cutting, copying and pasting allowed our bulletin to
sound consistent. The music and sound bridges that we
used were all copyright free sources from Aviary and
helped the bulletin to sound conventional.
I feel that we successful used digital technology to record
our interviews and record the presenter parts.
However, the editing of our pieces wasn’t consistent. The
levels were quite confusing and this was also feedback
that we received from both our primary audience, “the
volume changes a bit” and our teacher “Levels and
popping P’s”.
6. Evaluation
I feel that my coursework has improved a lot over this
course and this is due to how I have used digital
technology. In my AS work, I had the role of presenting
the piece. Because of this I only really had the chance to
use the microphone. I would use the headphones and
microphone to record the parts I had to say but I didn’t
really have the chance to edit the piece as a whole.
In my Advanced Portfolio, I feel that I will have more of a
chance to express my use of technology as I will be able
to create my own work will the technology that I want to
use.
7. Did technology help improve my
piece?
Ensuring that I used professional equipment in
the pre-production, production and post-
production process meant that my products
could develop into looking conventional and
sophisticated.
