- Younger audiences (ages 4-11 and 16-24) tend to go to the cinema on weekends with family or in the evenings on Friday and Saturday. Middle aged and older retired audiences prefer weekday evenings and weekends.
- The most popular cinema genres are action, adventure, and comedy. Romance films are less popular compared to classics like Titanic.
- Audiences hear about films through social media, word-of-mouth, and film merchandise. Most prefer mainstream American films in English over independent UK or foreign language films.
- While 3D films can be engaging, many find the glasses uncomfortable and complain of headaches. Audiences also watch films at home on DVD, TV, and streaming services