Mainstream cinema audiences make up the largest segment of filmgoers. They tend to only watch popular blockbuster films that have significant marketing behind them. The UK Film Council categorizes audiences into mainstream, mainstream plus, aficionados, and film avids based on their openness to different genres and countries of origin. Research showed that people the assistant spoke to preferred trailers and had seen recent mainstream sequels like Taken 2 and Paranormal Activity 4, demonstrating that this audience relies on familiar franchises.