1. Treatment – Cross Media
Promotion Package (Teaser Trailer)
Abbie Murray

2. Film Details
• Film Title – Woodwich
• Genre – Horror
• Sub-Genre – Unnatural
• Certification – 15

3. Final Plot Synopsis

4. Final Plot Synopsis

5. Influences
• Silent Hill (Film and Game Series)
• Hansel and Gretel – Tim Burton (1982)
• The Wicker Man – Robin Hardy (1973)

6. Structure/Scenes to Include
• 1) Car Crash
• 2) Welcome to Woodwich (Main Meeting of
antagonist – Constance)
• 3) Meeting with Laura
• 4) Noticing the Symbol
• 5) Trying to Escape
• 6) Cult Practice/Strange Locals
• 7)Burning the Church

7. Generic Conventions
• The chase/escape
• Binary oppositions – city .vs. Rural debate
• Religion
• Human sacrifice
• Cult iconography

8. Characters/Stereotypes
• Uneducated villagers
• Clear protagonist = dictator
• Clear antagonist = village leader

9. Settings/Locations
• Saddleworth and surrounding area
• Appropriate church
• Home interior
• Car interior

10. Props/Costume
• Sam – dressed smartly, mobile phone, car
• Villagers – dressed old fashioned (in white or
cream colours), masks, swords, lighting, petrol
can, voodoo doll, candle

11. Cinematography/Lighting
• Village shots = disorientated – low angle/high
angle
• Dark shadows/torch figures
• Various close ups for car crash

12. Use of Sound
• Diegetic sound taken straight from the filming
process
• Non-diegetic music building tension as it
becomes faster
• Church bells/fluttering birds = juxtaposition

13. Editing and Effects
• Grey filter to make it look more thrilling
• Negative effect on road sign
• Fade in at the opening sequence
• Jump cuts in the closing sequence

14. Title Screens/Typography
• “Woodwich”
• “Coming Soon”

15. Target Audience/Uses and
Gratifications/Points of Identification
• Certification 15
• Niche/independent audience
• Young adults
• Why? Not a very typical idea