The document discusses techniques used to attract a target audience of 16-18 year olds interested in pop music. This included featuring a young artist on the cover that the target audience could relate to. It also included references to TV shows like The Voice that they would watch. Both male and female stories and competitions were included to appeal to both genders, such as the Top 40 music chart mentioned on the cover.

1. How did you attract/address your
audience?
To attract my target audience I tried a variety of different techniques, firstly I used an
artist on the front cover who is around the same age as my target audience. By doing
this I attracted my target audience because they feel as though they can relate more
to someone of there own age rather than someone who is ten years older than them.
I also included information about TV shows that people who are interested in pop
music may watch such as The Voice, by doing this I addressed my target audiences
culture as they are likely to watch programmes like this and would be interested in
finding out behind the scenes information about shows they watch all the time.
Because there is both a male and female target audience I included stories and
competitions that would interest both genders, both male and female fans of pop
music would be interested in the Top 40 chart and by having that on the front cover as
a cover line would attract the target audience as the charts is a subject that would
interest them.

2. How did you attract/address your audience?
The cover lines attract
my target audience
because they are
mixed, the cover line
that advertises the
competition seems
more aimed towards
females as it includes
spending the day with a
female artist however
the cover line about the
interview would maybe
be more attractive to a
male audience because
they feel like they can
relate more to him than
a female reader.
Having the main image feature a young female within the target
audience age range of 16-18 would attract the target audience
because they feel as though they’d be able to relate more to people
their own age rather than someone older.
The light blue fonts and
background addresses
my target audience of
males and females
because the colour is
not too feminine or too
masculine, it suits both
genders and therefore
makes it clear from the
front cover that the
whole magazine is
suitable for both male
and females
The header and footer
would attract both a male
and female audience
because they feature a
variety of different artists
that would be well known
to any person who is
interested in pop music.