2. My targeted audience is 15-25 year olds
and a
secondary audience of ages above
that. I plan to have a larger female
audience than current music magazines
to encourage more females to take up
in the music world.

3.  Naomi Wolf’s theory (1991) :
Images used of attractive women to try
sell products to other women as women
will aspire to look like them and therefore
more inclined to buy the product
because they want to look like the
women on the product. She believes
that women have been conditioned into
aspiring to what is ‘fashionable’ now by
a male dominating society.

4.  I have adopted Wolfs’ theory by using an
attractive girl on my cover to attract
females of the same age and who like this
genre of music to expand the female
readership in music magazines, especially
within the rock genre. This will therefore,
providing the theory is correct, attract a
large chunk of my target audience, girls, as
they will want to look and aspire to be like
the girl on the cover, it can however still
attract males to my magazine.

5.  Theory (1980):
identified four types of facial expressions
in covers of magazines:
 Chocolate box
 Invitational
 Super-smiler
 Romantic or sexual

6.  The expression used in the cover of my
magazine would primarily come under
invitational:
Emphasis on the eyes, mouth shut or with
only a hint of a smile, head to one side or
looking back to camera. Projected
mood: suggestive of mischief or mystery.
 With rock being stereotyped with
rebellion and mischief it certainly fits with
the required facial expression which also
invites you in to find out how they are
rebellious.

7.  Escape and diversion from everyday life
 Surveillance and information
 Personal relationships
 Personal identity

8.  My magazine creates and escape from
everyday life for the readers so they get
lost in the worlds of the rock stars’ in the
magazine and what else may be
happening. Reviews of gigs, interviews,
etc.

9.  My magazine is heavily based on
information of the music scene so it
brings the people who are interested in
the music scene more knowledgeable
and up to date with what’s happening
right now within the music industry.

10.  Personal relationships are created
through my magazine by giving people
something to talk about and give
opinions on and I have gave platform for
this through social media sites such as
Facebook and Twitter to allow them to
talk in the most modern technological
ways.

11.  My target audience will identify
themselves with the lifestyle my
magazine promoted through articles
and such. Adding to this appeal I have
used the same age range of the people
on the cover to my target audience. It
gives them an identity of rebelliousness
without actually being that way just
through reading the magazine.

12.  My article is of young adults in the music
industry who have came together to
from a band from a normal,
unprivileged, with no advantage to
making it in the industry other than their
sheer ability and effort which gives the
readers a sense that they can do the
same and aspire to follow in their
footsteps and that they can do it too.