The target audience for the music video is teens and young adults aged 15-30, mainly female students and middle-class workers. Their common hobbies include partying, social media, and keeping up with the latest fashion trends, as the video will feature conventions like love that appeal stereotypically to females listening to pop artists like The Chainsmokers and Coldplay.

1. Target Audience Research

2. Age
 From this I can see that the target audience would be teens to adults between the ages 15 - 30
 The music video will be aimed at a wide a target audience because The Chainsmokers and Chris
Martin from Coldplay have different target audiences.

3. Gender
 The target audience for The Chainsmokers and Coldplay is mainly females so our music video will
be mainly aimed at females. The video will have a conventions such as love which are
stereotypically female conventions.

4. Occupation and Social Demographic
 The main occupation of our target audience is students and middle class workers.

5. Hobbies
 The most common hobbies for people that listen to pop music is partying and social media.

6. Style
 The style of our target audience would be keeping up with the
latest trends in fashion.