Tang x Automated Creative Case Study
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When Tang asked us to develop ads that would inspire heartwarming lunchtime conversations over a glass of orange juice, we created a Facebook campaign that outperformed BAU content by 24% and delivered valuable insights for the brand. Our ads optimised in-flight to avoid content fatigue - see more in the slide deck!
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They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
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The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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PickUp_conversational AI_Capex, Inc._20240611
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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1. The growth potential of reaching customers in their native language
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3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Tang x Automated Creative Case Study
- 2. 2 Goal Inspire moms to have a heartwarming conversation with their kids at lunchtime over a glass of Tang
- 3. Here’s how we did it
- 4. 4 We conducted social listening into conversations about lunchtime habits in the Philippines.
- 5. 5 We turned those conversations into hundreds of Facebook ads that optimised over time.
- 6. 6
- 7. 7 With the first-party data we collected, we helped Tang understand why their ads worked.
- 8. Results
- 9. 9 The Automated Creative campaign outperformed the BAU content by a huge 24%
- 10. 10 We showed Tang which types of ads worked best: from visual style to messaging, with granular detail into the what drives performance.