The document discusses a project that combined search and social data with dynamic ad creation to explore parental attitudes toward children's pain management. It details the analysis of Google and Amazon search trends, as well as social listening, to inform advertising strategies for Nurofen for children. The results emphasized the effectiveness of using data to test and generate engaging content that resonates with consumers.

2. 2
Goal
Combine Observation of Search
and Social data with dynamic ad
creation to research parental
attitudes to their children’s pain
management.

3. 3
“You did an amazing
job bringing it to life
and with such a
great understanding
of our brand and
consumers”
Clare Adames
Global Brand Marketing Director
OTC Digital & Ecommerce
Reckitt

4. Here’s how we did it

5. We analysed Google and Amazon
search trends and social listening to
understand the audience and
conduct comprehensive research into
how Nurofen for Children could
communicate with consumers.

6. 6
We used the Social
and Search data to
generate ads at scale
to test what type of
content consumers
respond to and
engage with the
most.

7. 7
Our tech tested different visual
and messaging themes to
generate new insights for the
brand.

8. Result

9. 9
“It’s great to be in a call
delivering new news and also really
thought provoking insights that have
the opportunity to
shift how we communicate
with consumers.”
Clare Adames
Global Brand Marketing Director
OTC Digital & Ecommerce
Reckitt

10. hello@automatedcreative.net