Working with Beiersdorf, we drove consumers to sign up to the Nivea SkinGuide web app and delivered important insights for the brand, in an ad campaign that performed 21.11% above global averages. Adam Wright, Head of Digital - Northern Europe at Beiersdorf, says: “AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio.”

2. “AC have proven themselves to be a powerful
partner in delivering insight and performance
across the Beiersdorf cosmetics portfolio”
Adam Wright
Head of Digital - Northern Europe
Beiersdorf

3. 3
Goal
Gather first party data on
the psychological triggers
that drive UK and Austrian
audiences to NIVEA’s
innovative SkinGuide
web app.

4. Here’s how we did it

5. 5
We analysed Nivea’s creative assets
and used social listening to discover
the how consumers talk about
skin care.

6. 6
We then generated
ads at scale that
reflected the
conversational
themes from the
social listening.

7. 7
We tested multiple
hypotheses to find the
most engaging visuals
and wording by
analysing the real-time
feedback from
consumers.

8. 8
We continually
optimised the ads
in flight based on
data from the
audience.

9. Results

10. 10
The Automated Creative ads
performed 21.11% better than
global Facebook averages*
*https:/
/statusbrew.com/insights/2021-social-media-benc
hmarks-facebook-instagram-twitter/

11. 11
AC identified the
best performing
visual and written
cues that drive
traffic to Nivea
SkinGuide

12. hello@automatedcreative.net