Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Defines Mission and Vision, suggests how to develop a mission and vision, and gives examples of good mission and vision statements. For both non-profit and for-profit organizations and companies.
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
Content Marketing Case Study | Health InsuranceJohn Miller
This document outlines Corporate Synergies' strategy to establish thought leadership in the crowded healthcare benefits consulting industry through robust content marketing. They launched an intensive brand discovery process to identify their unique strength in deep understanding of health insurance and employee benefits. This became the heart of their brand. They defined an "Editorial Promise" to create useful news and insights for HR professionals. Scribewise was engaged to execute the daily content needs, including identifying stories, researching, interviewing experts, and ghostwriting articles. The results have been successful, with increased traffic, return visits, and form submissions on their Knowledge Center site. Their content is now a respected source in the industry.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Defines Mission and Vision, suggests how to develop a mission and vision, and gives examples of good mission and vision statements. For both non-profit and for-profit organizations and companies.
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
Content Marketing Case Study | Health InsuranceJohn Miller
This document outlines Corporate Synergies' strategy to establish thought leadership in the crowded healthcare benefits consulting industry through robust content marketing. They launched an intensive brand discovery process to identify their unique strength in deep understanding of health insurance and employee benefits. This became the heart of their brand. They defined an "Editorial Promise" to create useful news and insights for HR professionals. Scribewise was engaged to execute the daily content needs, including identifying stories, researching, interviewing experts, and ghostwriting articles. The results have been successful, with increased traffic, return visits, and form submissions on their Knowledge Center site. Their content is now a respected source in the industry.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
Chapter 16 Advertising Public Relations and Sales Promotion 2014Earlene McNair
Advertising has several effects on market share and consumers. It can change negative attitudes to positive ones and influence brand rankings. There are two major types of advertising - institutional advertising that enhances brand image and product advertising that promotes specific goods. Developing an advertising campaign involves setting objectives, making creative decisions around messaging and appeals, and evaluating effectiveness. Key creative decisions include identifying clear benefits rather than just attributes. Media selection considers factors like costs, audiences, and capabilities of different channels like newspapers, magazines, television, radio, and online.
Boots, a UK health and beauty retailer, partnered with news publisher Trinity Mirror to launch a content marketing campaign encouraging people to "Ask the Pharmacist" and learn about the health services Boots provides beyond just products. Research showed people were unaware of pharmacists' expertise in advising on health issues. The 6-month campaign in Trinity Mirror titles featured advertorials and articles profiling Boots pharmacists and their ability to recommend medications, recognize symptoms, and provide advice. The campaign was successful in getting 22% of readers who saw it to visit their local Boots pharmacist for advice.
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns targeted various businesses and organizations and aimed to increase brand awareness, engagement, leads, sales and event attendance through Facebook, Twitter and other platforms. Strategies included identifying target audiences, creating engaging visual content, running targeted advertisements and analyzing results to optimize campaigns. Most campaigns achieved significant increases in key metrics like reach, followers and sales within their first few months.
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns were for various clients and aimed to increase brand awareness, drive sales or event attendance, and generate leads. Key tactics included identifying target audiences, creating engaging visual content, running targeted social media ads, and analyzing results to optimize strategies. Outcomes included significant increases in followers, engagement, sales, leads and attendance.
This document contains summaries of several social media marketing campaigns conducted by Leading Social, a Dublin-based social media agency. The campaigns ranged from organizing a speaking event with Gary Vaynerchuk, to promoting awareness of issues like revenge porn among Irish teenagers, to increasing engagement and sales for restaurant and retail clients. Each case study outlines the goals of the campaign, the actions taken by Leading Social such as audience targeting and content creation, and the results, which included significant increases in engagement, attendance, and sales.
bbhugme partnered with 13 Instagram creators in the UK and Sweden to increase awareness of their pregnancy and nursing pillows. The creators produced 57 pieces of content using the pillows and describing how they helped with pains. This engaged users and helped the brand. bbhugme utilized inzpire.me's platform to manage the collaborations, see positive results including an increase in social media engagement and Amazon sales in the UK, and reuse created content on their own channels.
The advertising agency I.O.N. was tasked with creating a campaign to increase sales of Life Savers mints by 3%. Their research found that while cleanliness was important to consumers, they also enjoyed sharing mints. Therefore, the campaign's goal was to position Life Savers as "Made to Share" by highlighting their individually wrapped packaging. The $9.3 million budget was allocated across television, magazine, internet and billboard placements targeting women ages 18-49. Creative concepts humorously depicted things not meant to be shared to emphasize Life Savers were easy to give and receive from others. Testing found the simple "Made to Share" tagline effective at conveying the sharing message.
Digital transformation, disruptor & impact marketing/business development suc...eSeidr
Monica Hart is a Chartered Marketer and MBA with over 30 years of experience in marketing and business development. She has helped numerous startups and growth companies achieve commercial success, including doubling revenues for DermaDetect and helping SkinVision exceed targets and grow its user base to over 1.8 million. Her expertise lies in developing strategies to access new markets, particularly for health and technology companies. She takes a hands-on approach, providing fractional support to help organizations focus, fundraise, and find commercial success through integrated marketing campaigns and partnerships.
Digital transformation, disruptor & impact marketing/business development success stories
My current focus at eSeidr is firmly on successfully future-proofing customers' businesses. Past 'firsts' include launching the 1st global e-commerce system (generated $1M/day in profits); pioneering healthcare apps & online patient communities that empowered patients/HCPs; digitally transforming Cargill & DuPont's traditional nutrition & health businesses/supply chains,~doubling CAGR (7% to 13.5% at Cargill & 8% to 14% at DuPont).
The 'Power of Mushrooms' campaign is an Australian campaign run by Australian Mushroom Growers to promote the health benefits of eating mushrooms. The campaign includes advertising mushrooms' benefits such as recipes on their website and health facts about how mushrooms can benefit people's lives. It is funded by Australian mushroom growers and was developed by the Traffic advertising agency. The campaign uses various communication activities including social media to inform consumers about mushrooms and their health advantages. It aims to build awareness of research establishing mushrooms' role in nutrition and potential public health benefits.
Display and Pre-Roll Advertising Case Study: Mesothelioma Litigation ClientPage 1 Solutions
Learn how a six-month display and pre-roll advertising campaign earned the attention and trust of prospects for a New York-based mesothelioma lawyer -- and more Web traffic than the past 3 years.
How to Personalize Cancer Diagnostics and Empower Patients in Their FightMicroArts
Learn how MicroArts helped GE Healthcare's Clarient Diagnostics Services build a consumer-facing brand that would provide the education necessary to leverage patient demand.
Zoom Media is a digital fitness advertising agency that specializes in digital out-of-home (DOOH) advertising in UK gyms and health clubs. Their network reaches over 15 million viewers per month through 4000 screens in over 700 gym sites. They highlight research finding that DOOH advertising is more effective at catching attention than traditional media. A case study describes a successful advertising campaign for Vauxhall North West that increased brand perceptions and consideration through Zoom Media's gym network. Client testimonials praise Zoom Media's creative ads, efficient service, and positive campaign results.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.
How can companies be responsible social marketers?Anurag Kar
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.
Post rebrand - is it too early to reinvest? Making the case for comms worksho...CharityComms
Ali Sanders, head of brand, Macmillan Cancer Support
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This document discusses content marketing. It defines content marketing as a strategic marketing approach focused on creating and distributing valuable content to attract and retain an audience. Content marketing is distinguished from traditional marketing in that it is permissive rather than interruptive. An example is given of Coca-Cola's successful "Share a Coke" campaign, which personalized bottles with names and increased sales. Current trends in content marketing highlighted include personalization, building trust and brand loyalty, and leveraging emotion. The conclusion states that content marketing is evolving rapidly and companies must create transparent content to engage customers.
Working with Edrington UK, Automated Creative ran an online ad campaign that helped drive sales in Asda superstores of the newly launched Jim Beam Orange drink.
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Chapter 16 Advertising Public Relations and Sales Promotion 2014Earlene McNair
Advertising has several effects on market share and consumers. It can change negative attitudes to positive ones and influence brand rankings. There are two major types of advertising - institutional advertising that enhances brand image and product advertising that promotes specific goods. Developing an advertising campaign involves setting objectives, making creative decisions around messaging and appeals, and evaluating effectiveness. Key creative decisions include identifying clear benefits rather than just attributes. Media selection considers factors like costs, audiences, and capabilities of different channels like newspapers, magazines, television, radio, and online.
Boots, a UK health and beauty retailer, partnered with news publisher Trinity Mirror to launch a content marketing campaign encouraging people to "Ask the Pharmacist" and learn about the health services Boots provides beyond just products. Research showed people were unaware of pharmacists' expertise in advising on health issues. The 6-month campaign in Trinity Mirror titles featured advertorials and articles profiling Boots pharmacists and their ability to recommend medications, recognize symptoms, and provide advice. The campaign was successful in getting 22% of readers who saw it to visit their local Boots pharmacist for advice.
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns targeted various businesses and organizations and aimed to increase brand awareness, engagement, leads, sales and event attendance through Facebook, Twitter and other platforms. Strategies included identifying target audiences, creating engaging visual content, running targeted advertisements and analyzing results to optimize campaigns. Most campaigns achieved significant increases in key metrics like reach, followers and sales within their first few months.
The document contains summaries of several social media marketing campaigns conducted by Leading Social, an Irish social media agency. The campaigns were for various clients and aimed to increase brand awareness, drive sales or event attendance, and generate leads. Key tactics included identifying target audiences, creating engaging visual content, running targeted social media ads, and analyzing results to optimize strategies. Outcomes included significant increases in followers, engagement, sales, leads and attendance.
This document contains summaries of several social media marketing campaigns conducted by Leading Social, a Dublin-based social media agency. The campaigns ranged from organizing a speaking event with Gary Vaynerchuk, to promoting awareness of issues like revenge porn among Irish teenagers, to increasing engagement and sales for restaurant and retail clients. Each case study outlines the goals of the campaign, the actions taken by Leading Social such as audience targeting and content creation, and the results, which included significant increases in engagement, attendance, and sales.
bbhugme partnered with 13 Instagram creators in the UK and Sweden to increase awareness of their pregnancy and nursing pillows. The creators produced 57 pieces of content using the pillows and describing how they helped with pains. This engaged users and helped the brand. bbhugme utilized inzpire.me's platform to manage the collaborations, see positive results including an increase in social media engagement and Amazon sales in the UK, and reuse created content on their own channels.
The advertising agency I.O.N. was tasked with creating a campaign to increase sales of Life Savers mints by 3%. Their research found that while cleanliness was important to consumers, they also enjoyed sharing mints. Therefore, the campaign's goal was to position Life Savers as "Made to Share" by highlighting their individually wrapped packaging. The $9.3 million budget was allocated across television, magazine, internet and billboard placements targeting women ages 18-49. Creative concepts humorously depicted things not meant to be shared to emphasize Life Savers were easy to give and receive from others. Testing found the simple "Made to Share" tagline effective at conveying the sharing message.
Digital transformation, disruptor & impact marketing/business development suc...eSeidr
Monica Hart is a Chartered Marketer and MBA with over 30 years of experience in marketing and business development. She has helped numerous startups and growth companies achieve commercial success, including doubling revenues for DermaDetect and helping SkinVision exceed targets and grow its user base to over 1.8 million. Her expertise lies in developing strategies to access new markets, particularly for health and technology companies. She takes a hands-on approach, providing fractional support to help organizations focus, fundraise, and find commercial success through integrated marketing campaigns and partnerships.
Digital transformation, disruptor & impact marketing/business development success stories
My current focus at eSeidr is firmly on successfully future-proofing customers' businesses. Past 'firsts' include launching the 1st global e-commerce system (generated $1M/day in profits); pioneering healthcare apps & online patient communities that empowered patients/HCPs; digitally transforming Cargill & DuPont's traditional nutrition & health businesses/supply chains,~doubling CAGR (7% to 13.5% at Cargill & 8% to 14% at DuPont).
The 'Power of Mushrooms' campaign is an Australian campaign run by Australian Mushroom Growers to promote the health benefits of eating mushrooms. The campaign includes advertising mushrooms' benefits such as recipes on their website and health facts about how mushrooms can benefit people's lives. It is funded by Australian mushroom growers and was developed by the Traffic advertising agency. The campaign uses various communication activities including social media to inform consumers about mushrooms and their health advantages. It aims to build awareness of research establishing mushrooms' role in nutrition and potential public health benefits.
Display and Pre-Roll Advertising Case Study: Mesothelioma Litigation ClientPage 1 Solutions
Learn how a six-month display and pre-roll advertising campaign earned the attention and trust of prospects for a New York-based mesothelioma lawyer -- and more Web traffic than the past 3 years.
How to Personalize Cancer Diagnostics and Empower Patients in Their FightMicroArts
Learn how MicroArts helped GE Healthcare's Clarient Diagnostics Services build a consumer-facing brand that would provide the education necessary to leverage patient demand.
Zoom Media is a digital fitness advertising agency that specializes in digital out-of-home (DOOH) advertising in UK gyms and health clubs. Their network reaches over 15 million viewers per month through 4000 screens in over 700 gym sites. They highlight research finding that DOOH advertising is more effective at catching attention than traditional media. A case study describes a successful advertising campaign for Vauxhall North West that increased brand perceptions and consideration through Zoom Media's gym network. Client testimonials praise Zoom Media's creative ads, efficient service, and positive campaign results.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.
How can companies be responsible social marketers?Anurag Kar
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.
Post rebrand - is it too early to reinvest? Making the case for comms worksho...CharityComms
Ali Sanders, head of brand, Macmillan Cancer Support
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This document discusses content marketing. It defines content marketing as a strategic marketing approach focused on creating and distributing valuable content to attract and retain an audience. Content marketing is distinguished from traditional marketing in that it is permissive rather than interruptive. An example is given of Coca-Cola's successful "Share a Coke" campaign, which personalized bottles with names and increased sales. Current trends in content marketing highlighted include personalization, building trust and brand loyalty, and leveraging emotion. The conclusion states that content marketing is evolving rapidly and companies must create transparent content to engage customers.
Similar to Cancer Research UK x Automated Creative (20)
Working with Edrington UK, Automated Creative ran an online ad campaign that helped drive sales in Asda superstores of the newly launched Jim Beam Orange drink.
Automated Creative worked with Upfield to create ads that drove signatures for a petition against proposed European legislation bringing in restriction on plant-based dairy products. Find out how we helped change the law!
The document discusses how Automated Creative helped the brand Perfect Fit France improve brand awareness and advise on brand positioning and creative direction. Automated Creative audited Perfect Fit's creative assets and claims, and tested over 100 ads to find the best performing messages and visuals. The results were that Automated Creative's ads significantly outperformed benchmarks, boosting Perfect Fit's brand awareness. Automated Creative also provided insights to help Perfect Fit develop their brand and advertising strategy further.
Working with 3M in Indonesia, Thailand and Japan, we delivered a #campaign for the Griffin Respirator Mask that beat all benchmarks with a 213% improvement in CTR and an 80% saving on Cost-per-click.
Find out more about how we did it and the #insights we generated.
#Innovation #AdvertisingAndMarketing #DigitalMarketing
When we worked with Milagro Tequila to increase brand awareness, our social marketing campaign performed 25% above benchmarks while delivering an 81% improvement in video completion rate.
Read the full slide deck to see the details.
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Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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The underlying dynamics fueling sales and marketing misalignment
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- A webinar program yields a "one-to-many" approach to content creation
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Cancer Research UK x Automated Creative
1.
2. 2
Goal
Drive registrations to Race for Life and
encourage brand engagement, while
understanding what motivates racers to
participate in a post-Covid world.
4. 4
We analysed brand assets and came
up with creative hypotheses to test in
multiple ads with the target audience
for signing up for Race for Life.
5. 5
We then generated ads at scale and
continually used the insight from
them to optimise the response from
the public.
6.
7. 7
Through several iterations, we
discovered what cues worked the
best with various audiences and what
messages were the most effective for
Cancer Research UK and Race for
Life.
8. 8
We optimised the ads in several
sprints, taking into account insights
gathered from the target audience.
10. 10
Our ads drove a significant uplift in
registrations for Race for Life.
We also discovered which race type
drove interest vs. performance.
11. 11
Automated Creative’s campaign uncovered the
best way to phrase incentives for Cancer Research
UK.
We showed the brand how to reframe their
messages on the cause and what the most
effective visuals from the race were.
12. Through the insights we gathered, we
identified how different audiences should be
targeted and what types of messages worked
the best for Cancer Research UK in general.
Our insights also affected the TVC messaging.