1. ART OF APP @KEVINMRYAN
MOTIVITY MARKETING, INC.
Rethink
Probable

2. MOTIVITY
Small Agency, Big Work
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MOTIVITY MARKETING, INC.

3. Brand Control
Your Message:
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4. Brand Control
My Message:
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5. Brand Control
Your Message:
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6. Brand Control
My Message:
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7. Discovery
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8. Discovery
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9. Discovery
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10. Discovery
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11. Discovery
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12. Discovery
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13. Discovery
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14. Discovery
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15. Discovery
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16. Discovery
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17. Discovery
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18. Discovery
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19. Discovery: soft science
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• Sample: large
• App Store
• Referral
• 3rd Party Site
• App promoting App
• Media
Nielsen
• Sample: 247
• Feature (App Store)
• Referral
• Blog
• Mobile Ad
• Other
Unemployed developer in a mall

20. Discovery: what’s an APP brand to do?
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Have tons of
money, a.k.a.
media budget

21. Discovery: what’s an APP brand to do?
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Practical: Engage in time honored marketing tactics
Impractical: Fantasize that people will find you and
love you

22. Discovery: what’s an APP brand to do?
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Licit: Encourage engaged reviews
Illicit: Hire a review farm in Bulgaria
Licit: A small search or Facebook campaign
Illicit: Buried treasure contest

23. MOTIVITY MARKETING, INC.
YOU’RE WELCOME!
2323
INFO@MOTIVITY
MARKETING.COM