SlideShare a Scribd company logo
2
Goal
Support the launch of Jim Beam Orange in
the UK by driving offline sales in Asda
stores, through an online campaign.
Here’s how we did it
4
We repurposed the brand’s global
assets to be digital first and created a
multitude of ads to test the most
effective creative in driving awareness
and consideration.
5
We continually used the insight from
live ads to optimise the response from
the public and provide Edrington with
an efficient production solution.
7
We analysed the
language, visuals and
formats that worked the
best on Meta and
YouTube, optimising
engagement and
consideration of the new
product.
Results
9
Automated Creative’s work led to some great
results for Jim Beam Orange:
● 55.24% Video Completion Rate on YouTube
(compared to a benchmark of 30%);
● 6.84% Ad recall uplift in Consideration;
● 2X media value by lowering awareness CPM.
We also uncovered useful audience insights
to give Edrington potential future
opportunities and showed them the DNA of a
top performing ad for Jim Beam Orange.
hello@automatedcreative.net

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Jim Beam Orange Offline Sales Drive in the UK

  • 1.
  • 2. 2 Goal Support the launch of Jim Beam Orange in the UK by driving offline sales in Asda stores, through an online campaign.
  • 4. 4 We repurposed the brand’s global assets to be digital first and created a multitude of ads to test the most effective creative in driving awareness and consideration.
  • 5. 5 We continually used the insight from live ads to optimise the response from the public and provide Edrington with an efficient production solution.
  • 6.
  • 7. 7 We analysed the language, visuals and formats that worked the best on Meta and YouTube, optimising engagement and consideration of the new product.
  • 9. 9 Automated Creative’s work led to some great results for Jim Beam Orange: ● 55.24% Video Completion Rate on YouTube (compared to a benchmark of 30%); ● 6.84% Ad recall uplift in Consideration; ● 2X media value by lowering awareness CPM.
  • 10. We also uncovered useful audience insights to give Edrington potential future opportunities and showed them the DNA of a top performing ad for Jim Beam Orange.