The document discusses a project aimed at understanding consumer perceptions of Polident in the Philippines through social listening and creative testing. Using automated creative ads, the team significantly improved click-through and view-through rates, outperforming key benchmarks. Insights gained were valuable for optimizing messaging and visuals for the brand's target audience.

2. 2
Goal
Map the consumer landscape for
Polident and discover what creative
drives highest quality awareness with
their target audience in the
Philippines.

3. 3
“Meta’s recommendation of Automated Creative for our
creative test & learn was truly helpful as it helped us
gather richer insights on which messages, visuals, and
creatives in general better resonate among our target
audience. The process with AC was very efficient,
organized and very agile – not only on asset
development but even in terms of accounts
management!”
Katherine Sayon
Senior Brand Manager - Polident | Aquafresh | Chapstick
Haleon

4. Here’s how we did it

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We conducted social listening to
understand the conversations around
dentures, crowns, braces, as well as tooth
decay - we mapped the social,
psychological, and functional landscape.

6. We then produced ads at scale
each representing our findings to
test different messaging and
visual themes with the brand’s
target audience.

7. We optimised hundreds of ads…

8. Results

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Automated Creative ads
improved Click-Through Rate
by 123% and saw an 84%
increase in View Through Rate
on average.

10. 10
Our ads beat all key
benchmarks, while delivering
important insights into what
makes a high performing ad for
Polident.

11. hello@automatedcreative.net