Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app. Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand. “AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio” Adam Wright, Head of Digital - Northern Europe, Beiersdorf.

2. “AC have proven themselves to be a powerful
partner in delivering insight and performance
across the Beiersdorf cosmetics portfolio”
Adam Wright
Head of Digital - Northern Europe
Beiersdorf

3. 3
Goal
Gather first party data on
the psychological triggers
that drive UK and Austrian
audiences to NIVEA’s
innovative SkinGuide
web app.

4. Here’s how we did it

5. 5
We analysed Nivea’s creative assets
and used social listening to discover
the how consumers talk about
skin care.

6. 6
We then generated
ads at scale that
reflected the
conversational
themes from the
social listening.

7. 7
We tested multiple
hypotheses to find the
most engaging visuals
and wording by
analysing the real-time
feedback from
consumers.

8. 8
We continually
optimised the ads
in flight based on
data from the
audience.

9. Results

10. 10
The Automated Creative ads
performed 21.11% better than
global Facebook averages*
*https:/
/statusbrew.com/insights/2021-social-media-benc
hmarks-facebook-instagram-twitter/

11. 11
AC identified the
best performing
visual and written
cues that drive
traffic to Nivea
SkinGuide

12. hello@automatedcreative.net