Intellestate is an online database and Facebook app for mortgage rates that leverages users' social networks for organic growth. It connects to major social media APIs to integrate login and sharing. The pitch deck seeks $500,000 investment for traffic acquisition, technology hiring and development, and founder salaries to build the site and attract advertisers with bargain initial pricing and a focus on delivering quality leads through social media integration and connections between users' networks. Financial projections show growing revenue and profits over three years as pricing gradually increases.

1. Intellestate Pitch Deck
November 2014
Intellestate 2014 - Confidential 1

2. Intellestate is an online database for mortgage
rates. Intellestate and the related Facebook app
leverages consumers’ existing social networks to
build organic growth and information credibility.
Intellestate 2014 - Confidential 2

3. Mortgage information where
people are spending more
time.
Rank Website Unique
Source: Neisen NetView February 2014
Audience
Time Per
Person
(hh:mm:ss)
1 Google 154,351,000 2:03:42
2 Facebook 119,885,000 8:01:11
Intellestate 2014 - Confidential 3

4. Intellestate.com
- Mortgage Rates
- Home Equity Rates
- Deposit Rates
Intellestate connects with the
major social sites APIs
4
Login with Linkedin
Post to user feed
Consumers tweet rates
Advertisers tweet rates
Login with Facebook
Post a custom story
Login with Google+
Intellestate 2014 - Confidential

5. 5
Posts to users news feeds
Intellestate 2014 - Confidential

6. Competition
Mkt. Cap $ 1.8B
Mkt. Cap $ 4.9B
Mkt. Cap $ 292M
as of 6/15/2014
Intellestate 2014 - Confidential 6

7. Facebook app for
deeper integration
Intellestate 2014 - Confidential 7

8. Thesis: Social sites will build better
predictive models of consumer
behavior
• By focusing ad spending on these sites,
Intellestate will deliver better quality leads
• Users who have logged in with their social
credentials will see other users in their
network.
Intellestate 2014 - Confidential 8

9. Financials
($ in thousands)
FY0 FY1 FY2 FY3
Revenue $ 139.6 $ 1,665.2 $ 2,877.6
EBIT $ (237) $ 830.0 $ 1,678.6
Capital $ 500 $ 262.5 $ 860.5 $ 2,005.6
Operating Margin N/A 49.8% 58.3%
Intellestate 2014 - Confidential 9

10. Appeal to advertisers
• Existing sites have become a necessary evil
• Loan acquisition cost has become excessive.
• Lenders don’t have the ability to increase
margins in such a transparent arena
• Click fraud is poorly policed. Major sites have
no real incentive to.
Intellestate 2014 - Confidential 10

11. Pricing strategy
• Flat fee per state per product
• Rolling six month contracts
• Advertisers can rationalize their ROI
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12. Ad spending
Traffic Acquisition
2013 2012 2013 2012 2013 2012
57.9% 52.6% 32.8% 31.9% 19.6% 9.4%
Intellestate planned ad spending: 30%
Intellestate 2014 - Confidential 12

13. 13
Plan
Year 1
• Attracting advertisers, re-investing in the site
• Bargain pricing
• Capital spending on technology infrastructure
Year 2
• Continued growth in advertisers until a full complement
is reached
• Continued re-investment
• Modest pricing increases
Year 3
• Exercise pricing power
Intellestate 2014 - Confidential

14. Team
Brad Norris, Managing Director
– 25 years mortgage marketing experience
– Chartered Financial Analyst (CFA)
Intellestate 2014 - Confidential 14

15. Investment
$500,000
Use of proceeds
• Traffic acquisition
• Hire CIO/Insource technology
• API enhancements
• Founder Salaries
Intellestate 2014 - Confidential 15

16. Join us @
www.intellestate.com
https://apps.facebook.com/mortgage_rate
Intellestate 2014 - Confidential 16