Automated Creative helped Costa Coffee improve the effectiveness of their Click&Collect app while delivering actionable insights on performance driving psychological triggers.
Nurofen for Children wanted to know why their ads worked. Fair enough.
Automated Creative worked this out by combining insights from Search and Social data with dynamic ad creation to understand the psychological triggers that drove performance.
Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app.
Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand.
“AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio”
Adam Wright, Head of Digital - Northern Europe, Beiersdorf.
We partnered with #Seedlip and Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
When Tang asked us to develop ads that would inspire heartwarming lunchtime conversations over a glass of orange juice, we created a Facebook campaign that outperformed BAU content by 24% and delivered valuable insights for the brand.
Our ads optimised in-flight to avoid content fatigue - see more in the slide deck!
Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
We worked with Aviva to understand which creative visual and written triggers drove attention. We delivered first party #data and drove a 32% improvement in #ad recall rates by optimising Facebook ads in-flight.
David Byrne, Brand Marketing Lead at Aviva, says:
“Automated Creative delivered impressive results and gave us new first party data into the creative triggers that work for our audience”
We partnered with #Seedlip and #Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
How IDEA World Fitness Convention Created a Successful Event App StrategyDoubleDutch
Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!
Nurofen for Children wanted to know why their ads worked. Fair enough.
Automated Creative worked this out by combining insights from Search and Social data with dynamic ad creation to understand the psychological triggers that drove performance.
Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app.
Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand.
“AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio”
Adam Wright, Head of Digital - Northern Europe, Beiersdorf.
We partnered with #Seedlip and Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
When Tang asked us to develop ads that would inspire heartwarming lunchtime conversations over a glass of orange juice, we created a Facebook campaign that outperformed BAU content by 24% and delivered valuable insights for the brand.
Our ads optimised in-flight to avoid content fatigue - see more in the slide deck!
Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
We worked with Aviva to understand which creative visual and written triggers drove attention. We delivered first party #data and drove a 32% improvement in #ad recall rates by optimising Facebook ads in-flight.
David Byrne, Brand Marketing Lead at Aviva, says:
“Automated Creative delivered impressive results and gave us new first party data into the creative triggers that work for our audience”
We partnered with #Seedlip and #Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
How IDEA World Fitness Convention Created a Successful Event App StrategyDoubleDutch
Ready to explore the power of mobile at your events? Check out this presentation to learn how IDEA World Fitness Convention exceeded expectations and delivered a world-class event experience by leveraging the power of mobile. Learn how IDEA World Fitness was able to increase: revenue from sponsors attendee engagement sponsor retention ...and more!
In a digital world where brands are fighting to dominate the search and social landscape across our all devices, we must never forget those companies are made up real people who hold much power as advocates for their business. Mel will take you through some best practices for effective personal branding and demonstrate how learning to stand up and stand out in your niche can reap not just personal rewards, but be an effective marketing strategy for your company as a whole.
Optimising Digital Marketing In A Shifting Consumer LandscapeStackla
The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture.
Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
Presentation by Steffen Ehrhardt - Display Landscape and Media PlanningIABRomania
"Display Landscape and Media Planning" - prezentare sustinuta de Steffen Ehrhardt - Display Product Specialist – Google EMEA in cadrul evenimentului IAB Forum Romania - 5 octombrie 2011
Stop Marketing At Millennials & Start Marketing With Them - Millennial 20/20Stackla
Millennials buy and interact with brands in a completely different way than the generations before them, so you need to sell to them differently.
In this Millennial 20/20 presentation, Stackla Co-Founder Pete Cassidy shares how to:
* Build and strength Millennials’ trust in your brand
* Leverage the social content Millennials create and interact with everyday to attract and engage them
* Create authentic, multi-channel brand experiences
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Selk'bag Marketing Case Study by Blue Light MediaMikhail Alfon
Brief: Selk’bag experienced a lot of success in retail and earned media, and needed to capitalize on their momentum with paid social and search efforts to maximize DTC sales.
Scope: Strategy, influencer marketing, paid media management, email marketing
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except EverythingGrow.co
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
Data at the Heart of Your Business: Maximize the Value of Every User Jessica Tams
Delivered at Casual Connect Tel Aviv 2016 | Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution to gain insight into your users from ad click to app usage. Firebase Analytics works with other features such as admob, so you can make smart, data-driven user-centric decisions to grow your revenues by displaying engaging ads to a global audience.
In a digital world where brands are fighting to dominate the search and social landscape across our all devices, we must never forget those companies are made up real people who hold much power as advocates for their business. Mel will take you through some best practices for effective personal branding and demonstrate how learning to stand up and stand out in your niche can reap not just personal rewards, but be an effective marketing strategy for your company as a whole.
Optimising Digital Marketing In A Shifting Consumer LandscapeStackla
The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture.
Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
Presentation by Steffen Ehrhardt - Display Landscape and Media PlanningIABRomania
"Display Landscape and Media Planning" - prezentare sustinuta de Steffen Ehrhardt - Display Product Specialist – Google EMEA in cadrul evenimentului IAB Forum Romania - 5 octombrie 2011
Stop Marketing At Millennials & Start Marketing With Them - Millennial 20/20Stackla
Millennials buy and interact with brands in a completely different way than the generations before them, so you need to sell to them differently.
In this Millennial 20/20 presentation, Stackla Co-Founder Pete Cassidy shares how to:
* Build and strength Millennials’ trust in your brand
* Leverage the social content Millennials create and interact with everyday to attract and engage them
* Create authentic, multi-channel brand experiences
Top 10 Reasons Events Are the Best B2B Marketing Channel in the WorldDoubleDutch
Marketers spend a lot on events... sometimes as much as 50% of the B2B marketing budget is allocated to live events (sponsored and produced). Events impact every aspect of marketing and they can be the ultimate content distribution engine. See why events really are the best B2B marketing channel in the world!
Selk'bag Marketing Case Study by Blue Light MediaMikhail Alfon
Brief: Selk’bag experienced a lot of success in retail and earned media, and needed to capitalize on their momentum with paid social and search efforts to maximize DTC sales.
Scope: Strategy, influencer marketing, paid media management, email marketing
5 Things to Consider When Shopping for a Mobile Event AppDoubleDutch
Join DoubleDutch, leading mobile event app platform, in an "Introduction to Event Apps 101" webinar. Justin will walk you through what to look for when shopping for conference apps, how to align the technology to your event goals, and red flags to avoid!
Learn more at doubledutch.me
Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except EverythingGrow.co
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
Data at the Heart of Your Business: Maximize the Value of Every User Jessica Tams
Delivered at Casual Connect Tel Aviv 2016 | Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. At the heart of Firebase is Firebase Analytics, a free and unlimited analytics solution to gain insight into your users from ad click to app usage. Firebase Analytics works with other features such as admob, so you can make smart, data-driven user-centric decisions to grow your revenues by displaying engaging ads to a global audience.
Working with Beiersdorf, we drove consumers to sign up to the Nivea SkinGuide web app and delivered important insights for the brand, in an ad campaign that performed 21.11% above global averages.
Adam Wright, Head of Digital - Northern Europe at Beiersdorf, says:
“AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio.”
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
Download comprehensive facebook marketing plan contents, strategic solutions, recent update of facebook data, recent facebook ads objectives, recent facebook ads guidelines, type of facebook call to actions, campaign timeline, best practices portfolio, case study page, and many more… Download Link: https://goo.gl/gRy9pr
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
3 Tools for Targeting Your Display AdvertisingCompete
What tools media planners have at their disposal today.
How to advance beyond broad, demo-based media planning by using a map of 2 million consumers’ online behavior.
A demonstration of the Compete Media Planner.
Top 10 Facebook products for your mobile gameEstelle Fume
More than 93 percent of the top 100 grossing iOS and Android apps in the US are integrated with Facebook. Here are the most impactful Facebook products that we have collected from successful mobile games.
Read key stats and feedback from leading gaming companies about:
- How they utilize Facebook in their game: Login with Facebook, Device Filtering, etc.
- How they grow the audience of their game: Requests, Parse Push, App Install Ads, etc.
- How they monetize their audience: Audience Network
The Facebook platform extends beyond the web to provide a personalized, social experience for players on mobile platforms. We’ve summarized in the document enclosed the 10 must haves that will help you better build, grow and monetize your app.
How to run an effective linked in campaignteam-abr
Social media marketing is the new norm, and LinkedIn has emerged as one of the best business-to-business (B2B) marketing platforms worldwide. With over 10 million LinkedIn subscribers in the Middle East and North Africa (MENA), of which over 67% acknowledge that LinkedIn helps them build relationships and drive new business leads, it makes sense to use the platform for marketing campaigns in the region as well. Here are some tips and live examples for MENA marketers to consider to ensure that their campaign hits the bull’s eye.
Similar to Costa Coffee x Automated Creative Case Study (20)
Working with Edrington UK, Automated Creative ran an online ad campaign that helped drive sales in Asda superstores of the newly launched Jim Beam Orange drink.
Automated Creative worked with Upfield to create ads that drove signatures for a petition against proposed European legislation bringing in restriction on plant-based dairy products. Find out how we helped change the law!
Working with 3M in Indonesia, Thailand and Japan, we delivered a #campaign for the Griffin Respirator Mask that beat all benchmarks with a 213% improvement in CTR and an 80% saving on Cost-per-click.
Find out more about how we did it and the #insights we generated.
#Innovation #AdvertisingAndMarketing #DigitalMarketing
When we worked with Milagro Tequila to increase brand awareness, our social marketing campaign performed 25% above benchmarks while delivering an 81% improvement in video completion rate.
Read the full slide deck to see the details.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
12. 12
“Automated Creative
generated a wealth of
actionable customer data for
Costa Coffee. This first-party
data can be used to inform
Costa’s creative across all their
consumer touchpoints”
Adam Deal
Senior Social Media and Digital Marketing Manager at
Costa Coffee