How we drove brand awareness and consideration by optimising Soap & Glory ads and delivering important insights for the brand.

2. 2
“Automated Creative
are excellent to work
with, [they have] great
customer service and a
unique way of delivering
ad optimisation.”
Kristof Neirynck
Former Chief Marketing
Officer Global Brands
Walgreens Boots Alliance

3. 3
Goal
Optimise ad performance for the Soap &
Glory product range, boosting conversion
and gathering insights on the best
performing creative.

4. Here’s how we did it

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We worked with Soap & Glory to
transform their production approach:
creating a modular asset library that AC
transformed into a dynamic content
toolkit with creative hypotheses to test
and platform best practice built in.

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We then generated ads at scale -
over 1000 variations - to increase
brand awareness and consideration
and to drive sales.

7. 7

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Through multiple sprints, we were
able to find which creative themes
worked the best, as well as the style
of ads that converted most
consumers.

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We continued to optimise the ads in
flight based on the insights
gathered from the target audience.

10. Results

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Our ads drove brand awareness and
site traffic.
We also delivered 3x the benchmark
for add-to-cart rate, maximising
conversion.

12. Through the insights gained from our ads,
we mapped out creative strategies for
Soap & Glory advertising going forward,
including the best messaging and visual
cues.

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“Automated Creative helped drive a strong
performance on the Soap & Glory brand and to
determine which assets worked. AC was able to
generate and optimise ads for multiple audiences,
all the way through the conversion funnel.”
Kristof Neirynck
Former Chief Marketing Officer Global Brands
Walgreens Boots Alliance

14. hello@automatedcreative.net