The document discusses the future of advertising and marketing. It argues that traditional branding using persuasion is no longer effective, as people feel manipulated by ads. The future is about modern branding where marketing aims to influence how people act and what they say about a brand by focusing on advocacy. Brands should provide value by having a purpose beyond just the product, creating great design, and making people's lives better. Marketing should be embedded in the product experience. Content is the new currency, so brands need to create useful content that consumers can't live without. Brands should focus on experiences and quality time with customers to build strong relationships.
Short presentation detailing background, client experience and "Top 10 Things We Know to be True" - various types of qual and quant research with examples for each.
My goal is to help people grow their capabilities & help in strengthening your brand.
I develop and implement brand review process to ensure alignment across all
areas of the organization on Brand Standards and Expression…
“I can” Help you understand customer impact and Create Demand for your business
Short presentation detailing background, client experience and "Top 10 Things We Know to be True" - various types of qual and quant research with examples for each.
My goal is to help people grow their capabilities & help in strengthening your brand.
I develop and implement brand review process to ensure alignment across all
areas of the organization on Brand Standards and Expression…
“I can” Help you understand customer impact and Create Demand for your business
This poster shows the idea behind Intention based Information Retrieval. Developed primarily by Amitava Biswas, Suneil Mohan, Jagannath Panigrahy, Aalap Tripathy and Prof Rabi Mahapatra at the Embedded Systems Codesign Group at Texas A&M Uivversity, College Station, TX, USA
Toolkit part 4 - A3 Posters: how to work with scenarios; filtering ideas; val...Forum for the Future
Consumer Futures 2020 is designed as a practical tool to help organisations throughout the global consumer goods industry plan for the future. It contains four different but entirely plausible scenarios which explore how patterns of onsumption and consumer behaviour may have changed by 2020.
Tracking trends is no easy feat. That's why MS&L created SPOT. This mini lifestyle trends magazine provides a quick and complete overview of the people, places, thoughts and things that define the spirit of today. Our goal is to help our clients understand the changes that are defining our society, with the goal of keeping their brands current and relevant.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
This poster shows the idea behind Intention based Information Retrieval. Developed primarily by Amitava Biswas, Suneil Mohan, Jagannath Panigrahy, Aalap Tripathy and Prof Rabi Mahapatra at the Embedded Systems Codesign Group at Texas A&M Uivversity, College Station, TX, USA
Toolkit part 4 - A3 Posters: how to work with scenarios; filtering ideas; val...Forum for the Future
Consumer Futures 2020 is designed as a practical tool to help organisations throughout the global consumer goods industry plan for the future. It contains four different but entirely plausible scenarios which explore how patterns of onsumption and consumer behaviour may have changed by 2020.
Tracking trends is no easy feat. That's why MS&L created SPOT. This mini lifestyle trends magazine provides a quick and complete overview of the people, places, thoughts and things that define the spirit of today. Our goal is to help our clients understand the changes that are defining our society, with the goal of keeping their brands current and relevant.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
A planning overview for the use of social media in B2B field marketing - its role in building relationships, prompting inbound interest and generating new business.
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
Responsive è una parola che abbiamo colpevolmente lasciato in gestione esclusiva a designer e sviluppatori, quando il contenuto stesso delle nostre narrazioni ha bsigno di essere strutturato per permettere esperienze diverse ma ugualmente soddisfacenti in un'ampia varietà di contesti.
The slides I used for my talk at NYU for SalesSchool on 5 April 2011. The subject was designing VC pitch presentations for an audience of startup entrepreneurs. Some of the slides do not stand very well on their own, SalesCrunch will soon start publishing audio and video fragments on their web site.
Similar to Tampa Ad Connect Preso - Future of Advertising (20)
A Pecha Kucha presentation I've yet to give. Focuses on the life lessons I've learned from superheroes and prominent sci-fi characters. Ones I'm using to instill values to my son and daughter.
Presentation given at the 2010 WOMMA Summit by Paul Freher, Director of Media at Buffalo Wild Wings and Brandon Murphy, Chief Strategy Director at 22squared. Details how to best engage fans and grow your fanbase on Facebook.
Blur Pma Chicago - Igniting Advocacy Through Social MediaBrandon Murphy
How to develop a strategy for advocacy and put it to action in social media. Talks about the marketing ROI on social media actions with best-in-class examples in the space.
Brand Advocacy and Social Media - 2009 GMA ConferenceBrandon Murphy
Businesses must strategically align behind creating advocates for their brands. This presentations shows companies how to focus on advocacy and spark it with social media. It was given in partnership between 22squared and Deloitte at the 2009 GMA Social Media Conference in New York.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
6. What I do
This Is Patrick
Name: Patrick Delaney
Age: 25
Location: New York, Tokyo, Sydney
Birthplace: San Francisco
Occupation: art fabricator and fashion model
Good Magazine
6
Uncovering Insights
12. Create, Produce, Write
TENET PERFORMANCE: AIRLINES
Brief
Communications
Twenty-Two Squared
Caribou has a
ound ? fuel, energy drinks),
What ’s t he ba ckgr converging (connoisseur, on-the-go mium coffeehouse. As a mid-
With the coffee category elevate itself as a
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point-of-view they
e to differentiate and
d achiev
rare opportunity with a distinctly unique to be ignited by the
giants and locals), that are just waiting
less an
sized brand (between n of passionate advocates always translated to the store level.
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matter
amassed a high proportio
ive evident in Minneapo
lis but not
marketing and their
customer
ts that ally dr passion that is clearly their people, their .
that re
idea that can galvanize the brand and attract more customers
at tene tenets most on
need an inside-out
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te
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experience, working th e m?
hwest
to kno w ab out
at ’s i mp or tant
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erage pe rast, Virgin Ai vocacy Who a re we t alk who will speak to
people who can identify and:
ct on ad
an inclusive brand coffeehouses
Caribou is people who frequent
only av
setting
beliefs. They are g more efficient and
nt st impa characteri stics and fast/doing more/bein
cy; in co th the greate
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- Feel the tension ng life. and go,
for perspective/ appreciati a place either to get something
advoca wi borders/p ausing
view coffeehouses
as
tenets - Based on the ocassion, relax awhile, or an indulgence. buy things on
the two a place to sit down
and companies and will
ntally responsible
- Support socially and environme
their beliefs.
principle to express better.
- Believe that natural things are
r li fe ? for perspective and
we pl a y in thei day. Help them pause
What rol e cou ld the course of their our environment
and our
op during through our coffee,
Be their mountaint
and comfort of nature them day in and day
out.
experience the clarity brand that inspires
to be that soulmate
people. We want
tter s to the m?
lie ve i n th at ma of inspiration and
What d o we be that needs a balance
coffee, served in
the most
of life creates a tension of the most natural
We believe the speed the comfort and clarity
of peace
believe our customers a sense
perspective. We arth people gives
nt by the most down-to-e
natural environme
them seize their day.
and a spark that helps
e ngage the m? ways for
where can we best se experience and build out. Provide natural
How, when a nd with the coffeehou coffee in the most
From the outside in. Start e and experience
e, share their perspectiv
people to feel perspectiv
way possible.
r frien d? with a
son al it y a s thei Passionate and curious are
What ’s our per a positive energy
worthy of sharing.
supports things that
with es and
The optimistic friend outdoors and appreciat
into nature and the
quirky wit. Really
and inspiring.
pure, real, relaxing
cred ible ?
What makes u s of discovery on Sable
Mountain. from,
smell where it comes
- Our seminal moment for itself, taste and
letting the bean speak
- Natural coffee:
and pure le, relaxing, real and
unprocessed, fresh setting that is comfortab
nt: nature-inspired
- Natural environme in
with a sense of pride
inspires clarity optimistic people
arth, approach able, natural properties
- Real people: down-to-e understanding of coffee and its
a keen
what they do and
? about
ing o f t his pe rson get to a Caribou. We want them to talk
What are w e ask past a Starbucks
to
to drive
We want people their lifestyle.
it a regular part of
Caribou and make gain from our
the perspective you
seize the day with
Coffee helps you
Key Ide a: Caribou
experience.
nature-inspired coffee
42
Campaign
Assignment: Brand
Date: 02.15.08 Job #:
Client: Caribou Creative: Treacy
Authors: Evans, Murphy
Reports Briefs Strategies Workbooks
There’s a tension in America today. A pull between two forces that seems nearly
unsolvable. Our culture, technology and corporate engines all demand us to be faster,
produce more, be more efficient. Yet inside, at least in our heads, we know that we
need to draw some lines. Set borders, so that we don’t forget what’s important. All to
often we disconnect from our own sense of humanity and gulp down bitter fuel in an
effort to keep going at the frantic pace we have. It’s time to connect, to go within, to
breathe and get the perspective only natural things can bring you.
That’s exactly what our founders did the day they reached the top of Sable Mountain.
After a strenous climb, they reached the summit and were rewarded with a
sensational view of boundless mountains, clear blue sky, and a herd of caribou
thundering through the valley. They breathed in the cool air clearing their minds and
gaining a whole new perspective. Then it happened. The eureka moment and the
entrepreneurial vision that began Caribou Coffee.
It’s that moment that is the driving force of our company. To give people the perfect
outdoor-inspired place within the context of urban & suburban life to gain some much
needed perspective on their day. So they can get rid of the haze in their heads, the
confusion in their guts and have a new attitude and outlook. Here’s the cornerstones
of our experience:
1. Natural coffee: letting the bean speak for itself, taste and smell where it
comes from, unprocessed, fresh and pure
2. Natural environment: natural mountain-lodge setting that is comfortable,
relaxing, real and inspires clarity
3. Natural people: Down-to-earth, unpretentious, optimistic people with a sense
of pride in what they do a keen understanding of coffee and its natural
properties
To us, it’s all about experiencing the most natural coffee in the most natural way,
being served by very natural people. Look at us as your mountain top on the way to
work, on the corner, and in your neighborhood. And even though the world can be a
very serious place, we don’t take our selves too seriously. We just want to give you
new sense of possibility, of what you can do or can be. It’s here where you can find
the perspective you need to appreciate life, feel inspired and sieze the day. That’s
our purpose. To not only give you the worlds best cup of coffee, but to give you a
better outlook. That’s why we’re here. Enjoy the view.
Manifestos Books Videos Blog
12
Insights That Inspire
13. “To love what you
do, you have to do
what you love.”Life Is Good
13
20. Spending on Alternative Media Jumps 22% Annual growth rate since 2002
e-direct marketing, word-of-mouth marketing, and e-custom publishing 28.6%
event sponsorship and marketing, paid product placement, advergaming and
13.4%
$73.43 billion
webisodes
in 2007
branded entertainment and interactive marketing 17.5%
entertainment - local pay TV, digital out-of-home media, video on demand,
interactive TV, and digital video recorder, video game, home video and satellite 15.0%
radio advertising
search and lead generation, online classifieds and displays, e-media, online
video and rich media, internet yellow pages, consumer-generated ads, and 31.4%
mobile advertising
online, mobile, entertainment and digital out-of-home advertising 26.2%
non-traditional media 21.7%
20
Source: Advertising Age, March 26, 2008
42. “Remarkable marketing is
the art of building things
worth noticing right into
your product or service.”
Seth Godin
Author / Speaker / Marketing Expert
Purple Cow
2002
42
Product is marketing
63. 75,000 MySpace Friends in less
than 3 months
1.4 million unique visitors to the
Gamekillers website which tied the
show to Axe Dry
60% is the sales increase that
Unilever believes that the show and
related Axe Dry’s sales in 2006
63
Value through content
64. Second season on
mobile/online platform
Jenny McCarthy,
Chelsea Handler and
Leah Rimini
Mothers provide real-
life input and vote on
inclusion into scripts
Getting back to beauty
in motherhood
64
Value through content
68. Positive time spent with
brand is #1 predictor of
relationship strength*
68
Experience/Quality Time
* 22 Squared Friendship Model Research
69. A new idea standard:
Will they find it
interesting enough to
participate?
69
Experiences/Quality Time
70. Find the new ad <> When a solid gold dice <> Facebook Group for hints
70
Experiences/Quality Time
71. Taos Ski Valley Resort <> Teaser Campaign <> Online Momentum
71
Experiences/Quality Time
72. Wild messages <> Invite <> Online to Phone <> Encourage Camaraderie
72
Experiences/Quality Time
73. Got Milk? <> Immersive game <> Dwell times of up to 30 minutes
73
Experiences/Quality Time
74. Real People <> TV to Web <> 16 quarters of consecutive growth*
74
Experiences/Quality Time
Source: Paul Isakson
75. "The Charmin story is marketing at its best!"
Jim Sengel, P&G Chief Marketing O cer, Brand Week
Potty Palooza
27 ft. traveling bathroom
Air cond. <> Skylights <> Aroma Therapy <> Changing stations <> LCD Screens
5MM annual guests <> 10,000 rolls
75
Experiences/Quality Time
Source: Gigunda & Fast Co.
76. Become a bigger part of
their life by giving them
something they can use
76
Branded Utility
77. A new idea standard:
Can they use it to make
their lives better?
77
Branded Utility
78. “It’s where the brand creates something
genuinely useful to you, something that’s
a utility in your life. The consumer will
feel more confident with the relationship
if the brand will continue to be a part of
your life.”
Interview with Benjamin Palmer, Barbarian Group, and Johnny Vulkan, Anamoly
78
Branded Utility
86. Loads of Hope <> After Natural Disasters
Partner with America’s Second Harvest
Donate by purchasing Tide Vintage Tee on Site
TV Campaign Support
86
Societal Impact
87. Pedigree Adoption Drive
Donates to drive with each purchase
Volunteer and adoption opportunities on site
$900K in 2007 <> Goal of $1MM in 2008
87
Societal Impact
88. Benefit Kids Living on the Street <> Download a Ringtone to Donate
88
Societal Impact
97. Have a belief
Marketing is the product/service
Add value through content
Spend QT through experiences
Utility: something they can use
Do good
Invite them in
97