Tracking trends is no easy feat. That's why MS&L created SPOT. This mini lifestyle trends magazine provides a quick and complete overview of the people, places, thoughts and things that define the spirit of today. Our goal is to help our clients understand the changes that are defining our society, with the goal of keeping their brands current and relevant.
This document summarizes the services provided by Century 21 Affiliated real estate agency. It highlights that Century 21 Affiliated has experienced and well-trained realtors with specialized expertise. The agency utilizes various marketing strategies and technology tools to effectively match buyers and sellers. Century 21 Affiliated also heavily invests in ongoing training to ensure realtors have the latest skills and recruit top talent. The goal is to help clients find their dream home through an excellent customer experience.
This review summarizes a 4-CD boxed set by the progressive rock band Gentle Giant called "Scraping the Barrel". The set includes previously unreleased works, demos, live recordings, and other rarities spanning the band's 10 studio albums. It sheds new light on the band's extraordinary musical skills and ensemble songwriting. Highlights include early versions of songs where the core melodies and guide vocals were being invented. The set helps explain the band's continuing influence on modern progressive rock acts.
Tampa Ad Connect Preso - Future of AdvertisingBrandon Murphy
The document discusses the future of advertising and marketing. It argues that traditional branding using persuasion is no longer effective, as people feel manipulated by ads. The future is about modern branding where marketing aims to influence how people act and what they say about a brand by focusing on advocacy. Brands should provide value by having a purpose beyond just the product, creating great design, and making people's lives better. Marketing should be embedded in the product experience. Content is the new currency, so brands need to create useful content that consumers can't live without. Brands should focus on experiences and quality time with customers to build strong relationships.
The document discusses how the December issue of Tempo magazine was dedicated to celebrating the UAE's 40th birthday. It describes various activities and events held by Tempo over the last two months to honor the UAE's national day, including dedicating their Heart and Soul Bazaars, working with Abu Dhabi TV on mini video tributes called "I LOVE UAE", inviting artists to create dedication pieces, and interviewing Emiratis and expats about their thoughts and dreams for the country. A recurring theme was how the UAE has successfully hosted a multicultural population and provided a sense of harmony and belonging to all.
REBLANK is a recycling design group that utilizes old clothes, street banners, and sofa leather to create new items through upcycling. They practice sustainable design by considering the customer, society, and environment. REBLANK aims to create a "third language" through unique recycling tasks and revolutionary design approaches. They have participated in various art and design exhibitions in Seoul since 2008.
This document summarizes the services provided by Century 21 Affiliated real estate agency. It highlights that Century 21 Affiliated has experienced and well-trained realtors with specialized expertise. The agency utilizes various marketing strategies and technology tools to effectively match buyers and sellers. Century 21 Affiliated also heavily invests in ongoing training to ensure realtors have the latest skills and recruit top talent. The goal is to help clients find their dream home through an excellent customer experience.
This review summarizes a 4-CD boxed set by the progressive rock band Gentle Giant called "Scraping the Barrel". The set includes previously unreleased works, demos, live recordings, and other rarities spanning the band's 10 studio albums. It sheds new light on the band's extraordinary musical skills and ensemble songwriting. Highlights include early versions of songs where the core melodies and guide vocals were being invented. The set helps explain the band's continuing influence on modern progressive rock acts.
Tampa Ad Connect Preso - Future of AdvertisingBrandon Murphy
The document discusses the future of advertising and marketing. It argues that traditional branding using persuasion is no longer effective, as people feel manipulated by ads. The future is about modern branding where marketing aims to influence how people act and what they say about a brand by focusing on advocacy. Brands should provide value by having a purpose beyond just the product, creating great design, and making people's lives better. Marketing should be embedded in the product experience. Content is the new currency, so brands need to create useful content that consumers can't live without. Brands should focus on experiences and quality time with customers to build strong relationships.
The document discusses how the December issue of Tempo magazine was dedicated to celebrating the UAE's 40th birthday. It describes various activities and events held by Tempo over the last two months to honor the UAE's national day, including dedicating their Heart and Soul Bazaars, working with Abu Dhabi TV on mini video tributes called "I LOVE UAE", inviting artists to create dedication pieces, and interviewing Emiratis and expats about their thoughts and dreams for the country. A recurring theme was how the UAE has successfully hosted a multicultural population and provided a sense of harmony and belonging to all.
REBLANK is a recycling design group that utilizes old clothes, street banners, and sofa leather to create new items through upcycling. They practice sustainable design by considering the customer, society, and environment. REBLANK aims to create a "third language" through unique recycling tasks and revolutionary design approaches. They have participated in various art and design exhibitions in Seoul since 2008.
A health worker can feel stress and inadequacy towards an often demanding profession. That is why openness and good communication between colleagues is a must to obtain a healthy and efficient work place.
Charles Plumb was a US Navy jet pilot in Vietnam who was shot down during a mission and captured. He was held as a prisoner of war for 6 years before being released. Years later, Plumb met a man in a restaurant who revealed that he had packed Plumb's parachute. Plumb realized that many people whose names and faces he didn't know helped ensure his survival. He encourages people to recognize those who provide unseen support that helps them through challenges.
Facebook recently changed their privacy policy which caused a loss of trust from both users and marketers. The changes included simplifying privacy settings, restoring privacy controls over shared information, and allowing users to opt out of sharing information with third party applications and websites. These changes will impact what user information brands have access to and how users are exposed to brand pages. The document recommends brands be transparent about data sharing, emphasize the value of social plugins, and continue advertising on Facebook.
The document advertises anger management and related training programs from Anderson & Anderson, the largest provider of such programs. It lists several books, workbooks, videos and certifications for anger management facilitators, batterer intervention, emotional intelligence training, and parenting guidance. The programs are designed to help individuals and professionals with anger, communication, stress management, and domestic violence issues.
1) The document discusses Romans 8:1 and how there is no condemnation for those who are in Christ Jesus.
2) It provides context from the preceding chapters in Romans about mankind's sinfulness and God's wrath, before concluding that through faith in Jesus, believers are no longer under condemnation.
3) The passage emphasizes that for Christians, there is assurance now that they will not face future judgment, but rather are secure in their salvation through Christ.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Despite the perceived prevalence of the use of social media in the marketing world, there are many companies that are still cautiously entering the space, according to the inaugural PRWeek/MS&L Social Media Study. One of the outcomes is that many marketing and communications professionals are still grappling with the best way to incorporate social media tactics in their overall plans and strategy. For more information about PRWeek, visit prweekus.com.
The document discusses important considerations for startups hiring key roles. It covers defining job profiles, finding candidates through various sources like referrals, interviews, and closing candidates. It also compares differences between hiring in Europe vs the US, noting the US talent pool is deeper and there is less margin for error in Europe. Equity ranges for common roles like CEO, CFO, and VP roles are provided as a guide for startups.
This document outlines an anger management facilitator certification training program. The training will cover topics like anger assessment, self-awareness, communication skills, and emotional intelligence. Upon completion, participants will be able to recognize unhealthy behavior patterns, develop an understanding of anger and stress responses, and learn new coping skills to handle emotions. The curriculum uses tools like a control log workbook and contrasting wheels of behavior. It teaches skills in self-awareness, self-control, social awareness, and relationship management through psychoeducational exercises and role plays. The goal is to help individuals change unacceptable behavioral patterns by increasing their emotional intelligence.
The document summarizes the key points from Romans 8 that support the eternal security of believers. It outlines 7 proofs for why a believer's salvation cannot be lost. These include: 1) Being freed from sin and death through the Holy Spirit. 2) The Spirit sanctifying and resurrecting believers. 3) Believers becoming children of God. 4) Afflictions sustaining hope through the Spirit's help. 5) Predestination to be like Christ. 6) God being for believers and giving his Son for them. 7) Nothing separating believers from God's love. The document analyzes each section to argue salvation is forever guaranteed by God's character and promises.
Community Participation in Biofuels Crop Production in Zimbabwe: A focus on t...Gilbert Makore
This document discusses community participation in biofuels crop production in Zimbabwe, with a focus on policy and practical aspects. It examines the government's promotion of biofuels production by small-scale and communal farmers, and analyzes the implications for land tenure systems, food security, energy security, and the environment. The publication profiles government initiatives to encourage jatropha and sugarcane production, and presents case studies on communal farmers in Mutoko and Chegutu districts. It also provides context on biofuels policies and programs in South Africa, Mozambique, and the Southern African Development Community region. The goal is to advocate for a community-responsive policy framework and assess Zimbabwe's balance of interests between energy needs, food
1) The presentation discusses how to activate employees as brand ambassadors through social media to promote their company's brand.
2) Employees can reduce marketing costs, build brand reputation, generate sales leads, and improve customer service by engaging as brand ambassadors.
3) The presentation recommends a 5 step process to develop an ambassador program: define the program purpose and roles, identify ambassadors, establish engagement rules, track metrics, and recognize top ambassadors.
This document discusses the intersection of cause marketing and corporate social responsibility (CSR). It explains that cause marketing involves partnerships between for-profit companies and nonprofits that increase sales and visibility for a cause. CSR involves managing a company's social and environmental impacts. The document argues that leading companies implement CSR platforms that their brands then develop programs around, ensuring focus on issues where the company can make a large impact. This allows companies to commercially drive sales through commitments aligned with their strategic direction and purpose.
Webinar presentation about five emerging trends in employee engagement and internal communications. For more information, please visit http://www.mslworldwide.com
The Great Indian Brand Summit - 2010 is an industry event focused on trends and expectations in brand development and management at both strategic and practical levels. It will bring together professionals from marketing, advertising and related fields to discuss emerging trends, shifting consumer behaviors, and strategies for success in the current economic environment.
This document provides an overview and discussion points for reviewing Greater Manchester's 2008 tourism strategy in 2011. It begins with a refresher of the 2008 strategy, which focused on creating a city region residents and visitors alike would be proud of through improved quality of life, environment, and cultural offerings. It then reviews some performance data from the last few years. Finally, it poses discussion questions on the scope and focus of the strategy review, including whether it should aim for incremental improvements or bolder initiatives to further differentiate Manchester as a destination on the global stage through iconic developments, events, and branding.
The 6 Ps Of Social Marketing B&T 30 Oct 09Adam Joseph
Creative teams are no longer solo efforts and now require collaboration across disciplines to develop ideas that can drive significant behavior change and paradigm shifts. Benchmark campaigns now have long credits listing contributions from many experts across areas like advertising, digital, and new channels. Truly transformative ideas will come from unique creative minds working together openly rather than competitively. Social marketing also employs partnerships and policies to maximize impact, like how World Vision addressed poverty and climate change through coordinated efforts.
- The Limited Inc. reported substantial progress in 2000 toward sustained growth through powerful fashion brands, including major progress at Express, Bath & Body Works, and Victoria's Secret.
- Fourth quarter results were significantly impacted by a downturn in consumer confidence and spending during the Christmas season due to events like the dot-com crash and the presidential election.
- Going forward, the company will continue focusing on differentiating its portfolio through a few dominant brands that understand their customers and deliver consistency, such as Express, while also integrating Structure into Express and selling Lane Bryant.
A health worker can feel stress and inadequacy towards an often demanding profession. That is why openness and good communication between colleagues is a must to obtain a healthy and efficient work place.
Charles Plumb was a US Navy jet pilot in Vietnam who was shot down during a mission and captured. He was held as a prisoner of war for 6 years before being released. Years later, Plumb met a man in a restaurant who revealed that he had packed Plumb's parachute. Plumb realized that many people whose names and faces he didn't know helped ensure his survival. He encourages people to recognize those who provide unseen support that helps them through challenges.
Facebook recently changed their privacy policy which caused a loss of trust from both users and marketers. The changes included simplifying privacy settings, restoring privacy controls over shared information, and allowing users to opt out of sharing information with third party applications and websites. These changes will impact what user information brands have access to and how users are exposed to brand pages. The document recommends brands be transparent about data sharing, emphasize the value of social plugins, and continue advertising on Facebook.
The document advertises anger management and related training programs from Anderson & Anderson, the largest provider of such programs. It lists several books, workbooks, videos and certifications for anger management facilitators, batterer intervention, emotional intelligence training, and parenting guidance. The programs are designed to help individuals and professionals with anger, communication, stress management, and domestic violence issues.
1) The document discusses Romans 8:1 and how there is no condemnation for those who are in Christ Jesus.
2) It provides context from the preceding chapters in Romans about mankind's sinfulness and God's wrath, before concluding that through faith in Jesus, believers are no longer under condemnation.
3) The passage emphasizes that for Christians, there is assurance now that they will not face future judgment, but rather are secure in their salvation through Christ.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Despite the perceived prevalence of the use of social media in the marketing world, there are many companies that are still cautiously entering the space, according to the inaugural PRWeek/MS&L Social Media Study. One of the outcomes is that many marketing and communications professionals are still grappling with the best way to incorporate social media tactics in their overall plans and strategy. For more information about PRWeek, visit prweekus.com.
The document discusses important considerations for startups hiring key roles. It covers defining job profiles, finding candidates through various sources like referrals, interviews, and closing candidates. It also compares differences between hiring in Europe vs the US, noting the US talent pool is deeper and there is less margin for error in Europe. Equity ranges for common roles like CEO, CFO, and VP roles are provided as a guide for startups.
This document outlines an anger management facilitator certification training program. The training will cover topics like anger assessment, self-awareness, communication skills, and emotional intelligence. Upon completion, participants will be able to recognize unhealthy behavior patterns, develop an understanding of anger and stress responses, and learn new coping skills to handle emotions. The curriculum uses tools like a control log workbook and contrasting wheels of behavior. It teaches skills in self-awareness, self-control, social awareness, and relationship management through psychoeducational exercises and role plays. The goal is to help individuals change unacceptable behavioral patterns by increasing their emotional intelligence.
The document summarizes the key points from Romans 8 that support the eternal security of believers. It outlines 7 proofs for why a believer's salvation cannot be lost. These include: 1) Being freed from sin and death through the Holy Spirit. 2) The Spirit sanctifying and resurrecting believers. 3) Believers becoming children of God. 4) Afflictions sustaining hope through the Spirit's help. 5) Predestination to be like Christ. 6) God being for believers and giving his Son for them. 7) Nothing separating believers from God's love. The document analyzes each section to argue salvation is forever guaranteed by God's character and promises.
Community Participation in Biofuels Crop Production in Zimbabwe: A focus on t...Gilbert Makore
This document discusses community participation in biofuels crop production in Zimbabwe, with a focus on policy and practical aspects. It examines the government's promotion of biofuels production by small-scale and communal farmers, and analyzes the implications for land tenure systems, food security, energy security, and the environment. The publication profiles government initiatives to encourage jatropha and sugarcane production, and presents case studies on communal farmers in Mutoko and Chegutu districts. It also provides context on biofuels policies and programs in South Africa, Mozambique, and the Southern African Development Community region. The goal is to advocate for a community-responsive policy framework and assess Zimbabwe's balance of interests between energy needs, food
1) The presentation discusses how to activate employees as brand ambassadors through social media to promote their company's brand.
2) Employees can reduce marketing costs, build brand reputation, generate sales leads, and improve customer service by engaging as brand ambassadors.
3) The presentation recommends a 5 step process to develop an ambassador program: define the program purpose and roles, identify ambassadors, establish engagement rules, track metrics, and recognize top ambassadors.
This document discusses the intersection of cause marketing and corporate social responsibility (CSR). It explains that cause marketing involves partnerships between for-profit companies and nonprofits that increase sales and visibility for a cause. CSR involves managing a company's social and environmental impacts. The document argues that leading companies implement CSR platforms that their brands then develop programs around, ensuring focus on issues where the company can make a large impact. This allows companies to commercially drive sales through commitments aligned with their strategic direction and purpose.
Webinar presentation about five emerging trends in employee engagement and internal communications. For more information, please visit http://www.mslworldwide.com
The Great Indian Brand Summit - 2010 is an industry event focused on trends and expectations in brand development and management at both strategic and practical levels. It will bring together professionals from marketing, advertising and related fields to discuss emerging trends, shifting consumer behaviors, and strategies for success in the current economic environment.
This document provides an overview and discussion points for reviewing Greater Manchester's 2008 tourism strategy in 2011. It begins with a refresher of the 2008 strategy, which focused on creating a city region residents and visitors alike would be proud of through improved quality of life, environment, and cultural offerings. It then reviews some performance data from the last few years. Finally, it poses discussion questions on the scope and focus of the strategy review, including whether it should aim for incremental improvements or bolder initiatives to further differentiate Manchester as a destination on the global stage through iconic developments, events, and branding.
The 6 Ps Of Social Marketing B&T 30 Oct 09Adam Joseph
Creative teams are no longer solo efforts and now require collaboration across disciplines to develop ideas that can drive significant behavior change and paradigm shifts. Benchmark campaigns now have long credits listing contributions from many experts across areas like advertising, digital, and new channels. Truly transformative ideas will come from unique creative minds working together openly rather than competitively. Social marketing also employs partnerships and policies to maximize impact, like how World Vision addressed poverty and climate change through coordinated efforts.
- The Limited Inc. reported substantial progress in 2000 toward sustained growth through powerful fashion brands, including major progress at Express, Bath & Body Works, and Victoria's Secret.
- Fourth quarter results were significantly impacted by a downturn in consumer confidence and spending during the Christmas season due to events like the dot-com crash and the presidential election.
- Going forward, the company will continue focusing on differentiating its portfolio through a few dominant brands that understand their customers and deliver consistency, such as Express, while also integrating Structure into Express and selling Lane Bryant.
The document discusses trends in retail branding across different regions. In North America, value is a key challenge as consumers focus on essential purchases. In Europe, department stores are struggling while specialized retailers focused on their brand concept are gaining share. Rapid development of mixed-use developments and lifestyle malls in Asia is driving retail, with both international and local brands expanding across the region.
1) There are different consumer clusters in rural markets, with varying media exposure and purchasing behaviors. Specialized reach strategies need to be designed for each cluster.
2) New sustained rural marketing channels need to be created and supported over the long term, such as beauty parlors, colleges, and youth clubs. These can become permanent touchpoints for brands.
3) Rural markets are changing as younger generations have more income and exposure to urban lifestyles through TV and travel. They represent a new emerging rural consumer segment. Careful strategies are needed to connect with them.
1) MGM MIRAGE's 2006 annual report documents the company's transformation from a casino resort developer to one recognized for shareholder value through real estate development and brand expansion.
2) The company achieved record financial performance in 2006 and is realizing the benefits of major acquisitions by developing land assets and extending brands globally.
3) MGM MIRAGE is leading a transformation of design and architecture in Las Vegas through the unprecedented collaboration of renowned architects at its CityCenter development, which will forever change Las Vegas.
1) MGM MIRAGE experienced record financial performance in 2006 and is realizing the benefits of past acquisitions by developing real estate holdings and expanding brands globally.
2) The company is undergoing a transformation in its approach to design, architecture, art, and community development through projects like CityCenter that bring together renowned designers and focus on sustainability.
3) MGM MIRAGE is committed to formalizing values like diversity, sustainability, and philanthropy through new corporate initiatives and programs.
This document provides an agenda and overview for the "Business Building 2013 and Beyond" event happening in Stockholm, Sweden. The event will feature 10 inspiring speakers who will discuss trends in technology, leadership, marketing, organizational development and how to succeed in the future. It will also highlight examples of companies that use business as a force for good. The day-long event includes sessions from speakers, a panel discussion, and networking opportunities for the committed business leaders and change agents attending.
This document discusses key issues and trends that businesses will face in the future. It outlines that business models will change dramatically, people management will be one of the greatest challenges, and human resources will be fundamentally transformed. The program aims to help participants understand winning business models of the future, how to implement necessary change management processes, and develop a role model for leading change. It will provide insights into future trends shaping industries and services. The benefits include proficiency on scenarios, trends, and practical ways to advance while taking advantage of changes.
This document provides the code of conduct for Hauska & Partner International Communications Group. It outlines the company's core values of excellence, reliability, contribution, diversity, and passion/dedication. The code emphasizes operating with integrity, complying with laws, respecting stakeholders, promoting open communication, and managing diversity. It is intended to guide the company and its employees to uphold high ethical standards.
The document discusses trends in businesses that begin with the prefix "RE-", which means "again" or "backwards to the roots". It provides examples of companies reinventing themselves by returning to their original concepts and values. Starbucks and Gap are highlighted for reconnecting with customers through renovations, reduced costs, and refocusing on basics. Retailers like Walmart are also repackaging store brands to increase value amid economic struggles. Restaurant chains and Jack in the Box are attempting renewed initiatives online.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
1. At MS&L, we’re tracking trends to make your business better.
Spring 2010. Issue One
CANADA
2. trend spotting
On the Cover:
TURQUOISE
Regal, dreamy, fresh, escapist, healing:
w elcome to the inaugural issue of spot,
MS&L Canada’s lifestyle trends tracker.
Our mission: to provide you with an overview of
the people, places, thoughts and things that define
the spirit of today. The objective? To keep you ahead
Global colour authority Pantone recently
of the curve and help you map out the best strategies
declared this splashy blue the hue of 2010. for your business. And because the changes that
We love how it brightens up a wardrobe continue to define our society need to be analyzed
and a room; how with one bold beauty and understood in order for brands to thrive in a
transformed marketplace. The reordering of values that
brushstroke, it makes eyes pop; and
RUNWAY AND CELEBRITY IMAGES: ANTHEA SIMMS PHOTOGRAPHY; PRODUCT PHOTOGRAPHY: THINkSTOCk.
consumers are undertaking as a result of the global
how on the written or virtual page, economic meltdown is expected to define purchasing
it jumps out, demanding priorities for a generation. What was once described
to be noticed. as status is different today than it was a decade
ago. And not only has the brand landscape been
transformed, but the past 18 months have seen drastic
change in our communications landscape.
We’re looking at a hybrid future where old and new
media work together, shaping each other and fuelling
conversations with — and among — consumers.
Inside you’ll find trends and insights relating to
SPOT ON: (from top)
the world around us, from food and technology
Marrakesh’s richness
to fashion and design. We’ve collaborated with
inspires; ditto short-
former Globe & Mail Fashion Editor and Chatelaine
hair, as with Carey
Style Editor Deborah Fulsang, who brings her Mulligan, pictured
unique vision, flair and perspective to spot. on Vanity Fair, and
on the runway at
Did you know? The Global Language said the organization’s president, Jason Wu; and we’re
Monitor has announced that Twitter Paul JJ Payack. “Being limited to strict Enjoy! swept away by dark
fantasies à la Alice
was the Top Word of 2009 in its annual formats did wonders for the sonnet
global survey of the English language. and haiku. One wonders where this Martha McKimm in Wonderland and
Senior Vice President and the work of the late
“Twitter represents a new form of social highly impractical word-limit will lead Consumer Practice Leader, MS&L Alexander McQueen.
interaction, where all communication as the future unfolds.” Can you spot
is reduced to 140 characters,” the top word of 2010 yet?
Spot Spr ing 2010 page 3
3. fashion & beauty
3D MANIA
Burberry won techie points
for its fall 2010 runway
THE RUNWAY event which closed London
Fashion Week. Those who
hadn’t been lucky enough to
Fall 2010 at first glance: land the flight to the front
WOMENSWEAR row, watched the Prorsum
1. Plush: Fur and feathered coats or trims, collection by 3D live stream
whether collars, sleeves or hems (at Marc in New York, Paris, Tokyo,
Jacobs, right). Dubai and Los Angeles.
beauty buzz
2. Lush: Long, draping capes. Super-size scarves Today’s 3D mania will see
and funnel necks. Cables and cardigans. more 3D releases at the
local Cineplex, too, but with
Tweeds and camelhair.
Fujifilm’s new 3D camera, you
3. Femme: Ruffles and poufs are the rage, head-
Mirror, mirror on the wall, who’s the fairest can also make your own 3D
to-toe or as accents. And in details, towering
and ornate heels will be setting the trends. of fall? A healthy glow was the fall 2010 look pics and flicks right at home.
Ditto bejewelled, single-earring statements; at D&G; deep red lips at Donna Karan and
smart-girl specs; and blackened-and-beautiful DSquared2; and strong brows at Prada. It was
“I’m excited by the
metalwork purses, necklaces and cuffs. all nude lips and sexy, intense eyes at Diane
4. Gems: As in deep jewel tones such as berry- consumer’s increasing
von Furstenberg (above) and at Gucci, where willingness to embrace
reds, navies, deep purples.
MENSWEAR
Pat McGrath, Global Creative Design Director for his/her individuality
1. Slim: Lean trousers especially beneath P&G Beauty, made her mark with dark, graphic and how this translates
RUNWAY AND CELEBRITY IMAGES: ANTHEA SIMMS PHOTOGRAPHY; PRODUCT PHOTOGRAPHY: THINkSTOCk.
double-breasted jackets, bomber-style eyes. Well-groomed elegance was her vision at to personal style. Pop
toppers and sweeping overcoats. Dolce & Gabbana where stained ruby lips were phenom Lady Gaga
2. Trim: It is sophisticated; think shearling and paved the way for the
the dramatic counterpoint to flawless skin.
fur, paired with elegant double-faced wools, masses, but there have
leathers, suedes. always been trailblazers
3. Rich: Whether at groovy Seventies-inspired who have drawn
Gucci (right) or at super-refined Zegna, inspiration from street
the palette was First Class all the way: camel,
navy, brown, wine-red, cognac-coloured.
spotted style as seen recently
through the lens of
4. Kitsch: You’ll be seeing Prada’s influence Canadian fashion blogger
and photographer,
on the street when you spy shots of lemon- Cool Canadiana
yellow and watermelon mixed with a man’s All style eyes are now firmly on our fair
Tommy Ton.”
denim, grey flannel and black. land, thanks to the perfect aesthetic – Nadia Beale
storm that was the Vancouver Winter Vice President, Consumer
Olympics. Designer-chic interpretations
of the Hudson Bay blanket coats,
modern Cowichan-inspired cardis
and of course those kitschy-cool Blogs to check out
purple reign red mittens: Combine them with the
Canadian-by-way-of Milan costumes of
Dean and Dan Caten of celebrity label
1. jakandjil.com
2. imabeautygeek.com
3. thestylehouse.com
Violet, purple orchid, lavender: Purple petals are the buzz- DSquared2, and no wonder the world is
4. thelovemagazineblog.
worthy bloom coming to fragrance counters. Next up: Watch watching. Up next: London-based Mark
Fast, knitwear designer extraordinaire, wordpress.com
for non-gender-specific spritzes to gain ground: men’s
who hails from Winnipeg. 5. thisisglamorous.com
toilettes with traditionally feminine notes and women’s
perfumes laced with classic masculine ingredients.
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4. Download a complimentary copy
of the entire new issue of SPOT at:
http://www.mslworldwide.com/spot-newsletter/