The document discusses trends in media from 2013, including predictions that were made at the end of 2012 and how accurate those predictions turned out to be based on what happened in 2013. It covers trends related to consumers, such as their increasing desire for relevance and personalization, as well as trends in areas like media, shopping, and technology. The report card format evaluates which predictions were accurate and which were not, and provides implications for what these trends may mean for the upcoming year in 2014.
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
The 2013 Trends Sh*t List
1. THE 2013
TRENDS
SH*T LIST
A year-end report card on our 2013 predictions,
and what’s in the works for 2014
Presentation Date: December 20, 2013
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