A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Presentation held at KOMMIT in Odense, October 13th 2010.
Outlines some of our Social Media Strategies and Tactics, both from a local (Danish) and global perspective.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy...ruralxchange
RPLI 2013 - Dallas, TX
Keynote address - Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy Change
Scott Hutcheson, Center for Regional Development, Purdue University
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Social media measurement needs to be much more than simplistically measuring dumb volume. Mapping social media content and individuals to the organization is the necessary prelude to making creating real value from the social web - more revenue, stronger customer relationships, better service levels, and more. You define value, and we can help you find that value on the social web.
2011 10-05 lithium -likes to love london v slide-shareMichael Wu PhD
Turn your Facebook “Likes” into “Loves” by turning your fans into superfans.
1. Turn your connections into actions and interaction via gamification
2. Turn the actions and interactions into tangible ROI via influence and loyalty
3. Build strong customer relationship in communities and spread WOM through social networks
2011 10-04 lithium -likes to love amsterdam v slide-shareMichael Wu PhD
Turn your Facebook “Likes” into “Loves” by turning your fans into superfans.
1. Turn your connections into actions and interaction via gamification
2. Turn the actions and interactions into tangible ROI via influence and loyalty
3. Build strong customer relationship in communities and spread WOM through social networks
Business Common Sense: What's Old is NewAyelet Baron
My upcoming talk at Spark the Change http://2015.sparkthechange.ca/business-common-sense-leading-on-the-21st-century-edge/
Problems cannot be solved at the same level of awareness that created them.” We live in interesting times where how we work, whom we partner with and our ability to create new products and service offerings is changing. While many organizations still use antiquated 20th century management practices, others are achieving dramatic results by redefining their business on the edge. All too often leaders forget that the game plan is only as good as the execution. Research shows that 90 % of strategies fail due to poor execution. What are the leadership shifts and practices that must be embraced to chart a course for success? How do leaders need to communicate in today’s world to be heard above the noise and inspire action? How do you tap into passion and purpose to inspire deeper commitment and greater employee satisfaction? How do you lead on the edge?
What You’ll Take Away:
By providing an overview of the 7 practices of a 21st century organization, participants will be able to determine which ones they need to focus on first
A framework they can take back to their organizations to create conversations and prepare for future realities
By zeroing in on business practices that harness shared purpose in your organization and inspire people to accomplish more.
There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14
Presentation held at KOMMIT in Odense, October 13th 2010.
Outlines some of our Social Media Strategies and Tactics, both from a local (Danish) and global perspective.
Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.
Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy...ruralxchange
RPLI 2013 - Dallas, TX
Keynote address - Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy Change
Scott Hutcheson, Center for Regional Development, Purdue University
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Social media measurement needs to be much more than simplistically measuring dumb volume. Mapping social media content and individuals to the organization is the necessary prelude to making creating real value from the social web - more revenue, stronger customer relationships, better service levels, and more. You define value, and we can help you find that value on the social web.
2011 10-05 lithium -likes to love london v slide-shareMichael Wu PhD
Turn your Facebook “Likes” into “Loves” by turning your fans into superfans.
1. Turn your connections into actions and interaction via gamification
2. Turn the actions and interactions into tangible ROI via influence and loyalty
3. Build strong customer relationship in communities and spread WOM through social networks
2011 10-04 lithium -likes to love amsterdam v slide-shareMichael Wu PhD
Turn your Facebook “Likes” into “Loves” by turning your fans into superfans.
1. Turn your connections into actions and interaction via gamification
2. Turn the actions and interactions into tangible ROI via influence and loyalty
3. Build strong customer relationship in communities and spread WOM through social networks
Business Common Sense: What's Old is NewAyelet Baron
My upcoming talk at Spark the Change http://2015.sparkthechange.ca/business-common-sense-leading-on-the-21st-century-edge/
Problems cannot be solved at the same level of awareness that created them.” We live in interesting times where how we work, whom we partner with and our ability to create new products and service offerings is changing. While many organizations still use antiquated 20th century management practices, others are achieving dramatic results by redefining their business on the edge. All too often leaders forget that the game plan is only as good as the execution. Research shows that 90 % of strategies fail due to poor execution. What are the leadership shifts and practices that must be embraced to chart a course for success? How do leaders need to communicate in today’s world to be heard above the noise and inspire action? How do you tap into passion and purpose to inspire deeper commitment and greater employee satisfaction? How do you lead on the edge?
What You’ll Take Away:
By providing an overview of the 7 practices of a 21st century organization, participants will be able to determine which ones they need to focus on first
A framework they can take back to their organizations to create conversations and prepare for future realities
By zeroing in on business practices that harness shared purpose in your organization and inspire people to accomplish more.
There is a lot of hype and noise today around social media in terms of what presence you need. Do the number of” likes” you have on Facebook matter? How many followers do you have on Twitter? Should you be using Pinterest, Quora or other tools? Learn how these tools can help your business- nonprofit partnership strategy. This session will cover how to enable your strategy by using the most relevant social media tools to meet your business needs. It will focus on how to build a community, make connections, promote your story and CSR activities. This session also looks at how to integrate your online and offline activities to build a thriving connected community.
http://www.business4better.org/conference/breakout-sessions.php?session_id=14
7 Key Questions to Ask About the Future of Work and LifeAyelet Baron
Panel talk at Internet of Things Conference. Human Connections, Inclusion, Relationships & Growth Strategies Work for Connected & IoT Initiatives
The rise of IoT and it's permeation into mainstream culture and daily conversations makes it seem like the next gold rush is here for technology vendors and investors. While it appears a pipeline of opportunity is building, organizations who prepare to grow real relationships with clients and ride out the waves of transformation will have the advantage when delivering IoT and Smart City initiatives.
The very real human challenge of mapping very fast moving environments, policies, technologies and devices to very slow ones requires patience, creativity, flexibility and open-mindedness which are not traditionally valued in technical environments. Because these activities are the lynch pin in any IoT or Smart City initiatives the winners in our space will be those who figure out how to connect the dots and understand selling and buying technology products is not what makes cities smart or IoT initiatives work.
Our panelists have combined backgrounds with work in commercial private sector, State and City Public Sector, non-profits, and startups. The women on this IoT and Smart City panel will share examples of challenges they were called to address, the technologies they used to meet the need, what happened when they launched, and whether the project ended up delivering expected results and metrics.
They will share some of the complexity of their project examples to illustrate how technology was, sometimes, the easiest part.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
everything I needed to know about innovation, I learned by drawing cartoonstomfishburne
I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.
Unlocking the Future of Work: Don’t Let the Future Happen to YouAyelet Baron
Too often, people in organizations choose to see and at the same time, choose not to see. We have been working in denial for this past decade and if we want to be ready for the future, we need to take our blinders off and unleash our individual and organizational potential.
You can label it the information era, the connection era, the knowledge era, the sharing economy or whatever suits your fancy. It doesn’t really matter what you call it as long as you are prepared for the shifts that are coming. Leaders and individuals who choose to accept that the work will be different and that any organization can create new markets, are the ones I want to partner with as a trusted advisor. There is a storm coming that we can either start preparing for or deal with the aftermath. What will happen when work-life balance transforms into life-work. Picture this: it’s some time later in the 21st century, what have you created for yourself and/or your organization?
Are you ready to contact me to help you and your organization start doing the hard work of shifting gears? If so. I’d love the opportunity to work with you and your organization as a keynote speaker at a large event, executive management meeting or small group workshops that unleash and ignite innovation.
Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How S...LinkedIn
Presented at the AMA Symposium for Higher Education 2016:
The higher education market has changed significantly over the past few years. With the rise of social media, increased focus on student outcomes & ROI, and increased competition from online programs, the marketing ecosystem must evolve as well. Join us as we discuss some of the leading trends influencing higher ed marketing today, new research from LinkedIn and CarringtonCrisp that reveals what students believe about the ROI of their graduate degrees and how social media can help, and a sneak preview of changes to the LinkedIn platform that will help you better market your programs in this new connected world.
As the rise in sophisticated digital technologies drives an exponential change in online customer behaviour, the need for businesses to embrace digital transformation has never been greater.
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Consumer generated inputs are playing a more and more prominent role into research, innovation and planning.
However, it is still not very clear what are the most suitable approaches, frameworks and methodologies available for for doing this.
This presentation, recently discussed at a number of conferences in the UK, Spain and Italy, looks in particular at crowd-sourcing and co-creation: when to use them, what are the advantages, the drawbacks and the workarounds, what are the deliverables and how could these grassroots practices fit into the existing marketing processes.
Using crowd-sourcing and co-creation as complementary frameworks is key to harness the wisdom of the crowds both at an individual and group-thinking level, bringing together bottom up and top down approaches, online and offline, to make sure the richness provided by mass collaboration is effectively shaped and leveraged by informed strategic thinking and expert insight.
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
This presentation was delivered as an introduction to social enterprise and business model generation at the University of Sheffield.
Information in the presentation was gathered from organisations across the social enterprise sector, including UnLtd, Regen School, The Social Investment Business, The Young Foundation and Venturesome.
The Business Model Canvas is based on the work of Alexander Osterwalder. See http://alexosterwalder.com/ for more information.
Bart Schutz and Ton Wesseling from Online Dialogue closing keynote at Conversion Summit Frankfurt, Germany on September 6th 2012.
Links @ http://ondi.me/cs12
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
How to create better outcomes, make better decisions, and turn voters into citizens.
You were elected to represent the views of your citizens. Don't you think it's a good idea to ask them what those views are?
This presentation answers the questions: what is citizen engagement? why engage citizens? when engage stakeholders? how engage?
This webinar focuses on building effective coalitions and partnerships for building healthy communities. We all spend too much effort in time-consuming and ineffective coalitions. We know what makes collaborative solutions work. This workshop will explore the six key principles for building effective collaborative solutions and provide participants with stories and tools for the creation of effective collaborative solutions.
Similar to Innovation, Transformation and Culture (20)
Creating A Connected Organization for the 21st Century: The Future of Work on...Ayelet Baron
The future of work is here. We need 21st century leaders to build connected organizations on the edges. This deck summarizes my model on how to implement strategy through people (aka change management).
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
1. Culture
Eats
Strategy
for
Lunch
Every
Time
September
13,
2012
Ayelet
Baron
ayelet27@gmail.com
h<p://twi<er.com/ayeletb
H<p://ayeletbaron.com
2.
3.
4. We
Trust
Strangers
nt
onte
SOCIAL
MEDIA
MASS
MEDIA
AGE
lish
c
PRE
MEDIA
AGE
AGE
Consumers
dictate
pub
Talk
face
to
face
Talk
face
to
face
ty
to
Talk
to
shop
worker
Phone
call
Talk
to
shop
worker
abili
Consult
a
professional
Readers
le<ers
r
ume
Phone
in;
TV
/
Radio
Cons
Religious
InsOtuOons,
state,
monarchy
dictate
the
agenda
h"p://blogs.cisco.com/
Professional
media
dictate
Consumer
influence
channels
5. THE RELATIONSHIP IS NO LONGER LINEAR
Transparent
Social
media:
MarkeOng
and
PR
RelaOonship
Social
business:
People
and
Agile
business
processes
AuthenOc
http://www.flickr.com/photos/timothyschenck/
6.
7. What
MoOvates
Us?
give me the give me give me
prestige of something $10,000
a new title I want to
do
8. About Me
Former
Chief
Strategist,
TransformaOon
and
InnovaOon
OrganizaOonal
Results
Key
Drivers
of
InnovaOon
• From
#4
to
#2
Country
in
Cisco
Introduced
• A
culture
of
firsts
and
innovaOon
• Top
3
“Best
Company
to
Work
For”
• ExperimenOng
culture
in
Canada
over
the
last
3
years
• “Connected
North”
• 300
new
R&D
jobs
in
Canada
• VerOcal
Rainmakers
facilitated
by
$25M
grant
from
the
• Reverse
Mentoring
Province
of
Ontario
–
just
the
start
• Create
a
truly
“social
business”
• Advisor
to
Federal,
Provincial
and
• Enable
the
“future
of
work”
City
Governments
10. Community
A
group
of
people
with
unique
shared
values,
behaviors,
and
ar?facts
The
social
era
will
reward
organizaOons
that
understand
they
can
create
more
value
with
communiOes
than
they
can
on
their
own
−Nilofer
Merchant,
11
Rules
for
Crea?ng
Value
in
the
Social
Era
26. CommuniOes
Mature
and
Change
Phase
1
–
Strong
Phase
2
–
Phase
3
–
Phase
4
–
Hierarchy
Emergent
Community
Networked
Community
Impact
Transform
Growth
Pull
Behavior
Change
Time
27. Direct
Impact:
Measuring
Cost
and
Quality
Gains
Process
Element
Type
of
Community
Metric
Research
and
Discovery
Market
network,
communi5es
of
Quality
prac5ce,
customer
communi5es,
• Be"er
inputs
partner
communi5es
• Be"er
alignment
with
markets
ProducOvity
•
Faster
5me
to
answer/insight
Work
Status
Team
networks,
func5onal
ProducOvity
communi5es
• Reduced
mee5ngs
• Micro-‐mentoring
• Alignment
• Focus
on
issue
resolu5on
Data
Analysis
Team
networks,
func5onal
ProducOvity
communi5es,
communi5es
of
prac5ce,
• Shared
ownership
of
analysis
customer
communi5es,
partner
• Broad
buy-‐in
of
issues
and
framing
communi5es
• Faster
awareness
and
buy-‐in
for
analysis
Content
Development
Team
networks
ProducOvity
• Ongoing
alignment
as
content
is
developed
• Less
wasted
work
Stakeholder
Review
Team
networks,
communi5es
of
peers/ ProducOvity
prac5ces
• Transparent
decision
making
process
• Be"er
sensing
of
poten5al
responses
(crisis
management)
• Shared
ownership
of
decision
Communica5on
of
Informa5on
Func5onal
communi5es,
communi5es
ProducOvity
and
Decisions
of
prac5ce,
customer
communi5es,
• Alignment
and
shared
situa5onal
awareness
partner
communi5es,
organiza5on-‐ Quality
wide
networks
• Be"er
understanding
of
reac5ons
(crisis
management)
28. Indirect
Impact:
Measuring
Revenue
and
Growth
Process
Element
Type
of
Community
Metric
Fla"en
Access
to
Knowledge
Communi5es
of
prac5ce,
func5onal
Reduced
Time
to
Innovate
communi5es
• Quickly
gather
exis5ng
exper5se
• Understand
accurate
state
of
development
Improved
Quality
• Add
to
exis5ng
knowledge
rather
than
replica5ng
Reduced
Waste
and
DuplicaOon
• Know
what
the
organiza5on
knows
Tacit
Opportuni5es
Market
network,
communi5es
of
InnovaOon
Quality
and
Demand
prac5ce,
customer
communi5es,
• Ability
to
understand
issues
before
they
are
ar5culated
partner
communi5es
InnovaOon
Cycle
Time
• Solve
problems
in
step
with
demand
forma5on,
not
sequen5ally
Customer-‐led
Crea5on
and
Co-‐ Customer
communi5es,
partner
InnovaOon
Extension
Crea5on
communi5es
• Fills
roadmap
gaps
• Reduces
investment
in
high-‐risk
projects
Demand
GeneraOon
• Develops
customer
advocates
Listening
and
Watching
Market
networks,
func5onal
Alignment
and
Revenue
Growth
communi5es,
communi5es
of
prac5ce,
• Align
products
and
communica5ons
with
exis5ng
customer
communi5es,
partner
conversa5on
and
language
which
improves
relevancy
and
communi5es
adop5on
29. SAP
Social
Strategy:
Driving
InnovaOon
SOCIAL SOCIAL SOCIAL SOCIAL
I N N O V A T I O N
C O M M E R C E
I N T E L L I G E N C E
I N S I G H T
Use
the
wisdom
of
the
Leverage
our
reach
Enable
customer
Extract
intelligence
from
crowd
to
drive
higher
and
influence
to
drive
success
through
the
observable
customer
quality
soluOons
and
speed
and
to
acOve
sharing
of
behaviors
and
innovaOons
that
be<er
dramaOcally
increase
knowledge,
soluOons
conversaOons
to
equip
meet
customer
needs
leads
and
revenues
and
best
pracOces
to
our
colleagues
with
and
therefore
have
both
organically
and
drive
excellence
and
insight
into
customer
greater
market
success
through
targeted
innovaOon
hot
topics,
burning
and
impact
campaigns
issues
and
new
opportuniOes
30. Digital,
Social
and
CommuniOes
at
SAP
•
SAP
Community
Network
– 2.5
million
members
– 3,000+
discussion
posts
per
day
– 9,200
acOve
bloggers
– 9.3
million
total
messages
•
SAP.com
– 2
million
unique
visitors
per
month
– 72
countries,
40
languages
•
SAP’s
presence
on
social
media
–
Over
1
million
friends
and
fans
•
Social
media
tools
and
governance
•
Events
– SAP
TechEd,
SAP
Technology
Forum
31. Factoids
of
companies
describe
themselves
as
fully
socially
networked
Amount
of
value
that
could
be
generated
annually
from
corporate
use
of
social
technologies
All
Rights
Reserved,
The
Community
Roundtable,
2012
32. We
Want
to
Learn
from
ExecuOves
Sco<
Monty,
Head
Mark
Bertolini,
CEO
of
Aetna
Linda
Y.
Cureton,
CIO
of
NASA
of
Social
Media
Ford
Sandy
Carter,
SVP
IBM
Mark
Yolton,
SVP
SAP
33. We
Need
to
Understand
the
ExecuOve
Journey
TradiOonal
Piqued
Experimental
Social
Networked
Tes5ng
the
Social
business
is
Command
and
Commi"ed
to
a
Engagement
waters.
Not
integrated
into
control.
Primary
few
social
with
key
suppor5ve
of
the
DNA
of
modes
of
ac5vi5es,
but
stakeholders
via
the
use
of
social
doing
business
communica5on
most
new
social
as
a
viable
with
all
are
in
person,
communica5on
channels.
solu5on
for
cons5tuents.
phone
&
email.
s5ll
occurs
Beginning
to
see
business.
Silos
Opera5ons
are
No
use
of
many-‐ through
correla5on
and
not
op5mized
for
to-‐many
tradi5onal
between
social
connected
to
collabora5on
communica5on
channels.
Seeing
ac5vity
and
the
business
and
innova5on.
tools.
quick
wins.
business
results.
workflow.
34. Social
business
cannot
be
fully
achieved
if
execu?ves
do
not
incorporate
social
approaches
in
the
business
–
in
what
they
say
and
what
they
do
People
not
tools
drive
innova?on
37. 2 Break down the silos
We
compartmentalize
creaOvity
Try
to
control
it,
set
targets,
apply
rules
Make
it
the
domain
of
parOcular
job
Otles
Or
box
it
into
brainstorming
sessions
39. Community
management is
4 the bedrock
capability in
driving innovation
40. A
massive
opportunity
to
have
a
different
relaOonship
with
your
customers,
partners
and
employees
Co-‐creaOon,
crowdsourcing,
crowdfunding
neilperkin.typepad.com/