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![A intro B content strategy C touchpoint D cope E outro
responsive
[ri-spon-siv]
n. responding especially readily and sympathetically to
appeals,efforts, influences, etc.](https://image.slidesharecdn.com/20130305responsivecontentstrategyss-130306042734-phpapp01/85/Responsive-content-strategy-4-320.jpg)
![A intro B content strategy C touchpoint D cope E outro
mobile
[moh bahyl]
n. capable of moving or being moved readily
...pertaining to or noting a cell phone, usually one with
computing ability, or a portable, wireless computing
device used while held in the hand, as in mobile tablet;
mobile PDA; mobile app](https://image.slidesharecdn.com/20130305responsivecontentstrategyss-130306042734-phpapp01/85/Responsive-content-strategy-7-320.jpg)
![A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday
content strategy
[kon-tent strat-i-jee]
n. Content strategy plans for the creation, publication, and
governance of useful, usable content](https://image.slidesharecdn.com/20130305responsivecontentstrategyss-130306042734-phpapp01/85/Responsive-content-strategy-16-320.jpg)
![A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday
touchpoint
[ˈtʌtʃpɔɪnt]
n. Il touchpoint è il punto di contatto tra brand e
stakeholders (clienti, clienti potenziali, impiegati,
investors ecc).](https://image.slidesharecdn.com/20130305responsivecontentstrategyss-130306042734-phpapp01/85/Responsive-content-strategy-23-320.jpg)
Uploaded byRaffaele Boiano
Responsive content strategy
The document outlines the concept of responsive content within the context of content strategy and management, emphasizing the importance of adaptable design and user experience. It discusses various elements such as touchpoints, content creation, metadata, and findability, while advocating for a service-oriented approach to content rather than viewing it merely as a product. Key insights include the need for structured and reusable content to meet the demands of mobile and digital environments.
Responsive content strategy
- 1. @rainwiz #architecta #responsivecontent responsivecontent nell’era della content strategy Raffaele Boiano FREE WEBINAR - ARCHITECTA @rainwiz #responsivecontent
- 2. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #iawebinar perché sono qui? e perché ci siete anche voi?
- 3. A intro B content strategy C touchpoint D cope E outro
- 4. A intro B content strategy C touchpoint D cope E outro responsive [ri-spon-siv] n. responding especially readily and sympathetically to appeals,efforts, influences, etc.
- 5. A intro B content strategy C touchpoint D cope E outro breakpoints
- 6. TIME responsive design| http://www.lukew.com/ff/entry.asp?1691
- 7. A intro B content strategy C touchpoint D cope E outro mobile [moh bahyl] n. capable of moving or being moved readily ...pertaining to or noting a cell phone, usually one with computing ability, or a portable, wireless computing device used while held in the hand, as in mobile tablet; mobile PDA; mobile app
- 8. Apollo e icontinenti, G.B. Tiepolo, Wurzburg 1752
- 9. #1: mobile usersare always distracted and in a rush
- 10. #2: mobile meansless
- 11. #3: complexity isa dirty word
- 12. #4: extra tapsand clicks are evil
- 13. #5: gotta havea mobile website
- 14. #6: mobile isabout apps
- 15. #7: CMS andAPIs are for data nerds
- 16. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday content strategy [kon-tent strat-i-jee] n. Content strategy plans for the creation, publication, and governance of useful, usable content
- 17. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #1 linea editoriale le linee guida che regolano la produzione del contenuto: valori, tono, voce, aspetti legali, user- generated content. Queste specifiche contribuiscono a definire il calendario editoriale.
- 18. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #2 web writing la pratica di scrivere contenuti utili e usabili pensati per la lettura sullo schermo. È molto più del copywriting. Un web writer deve capire le basi dell’user experience design, saper valorizzare un sistema di metadati e gestire un content inventory in continuo divenire.
- 19. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #3 metadati progettare i tipi e la struttura dei metadati, cioè i dati sui dati. Metadati ben strutturati aiutano a identificare, organizzare, usare e riusare i contenuti in maniera da rappresentare un valore per molteplici target.
- 20. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #4 trovabilità è il processo che mira a scrivere e organizzare i contenuti per aumentare la loro potenziale rilevanza per keyword specifiche sui motori di ricerca.
- 21. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #5 content workflow progettare e amministrare il processo e le tecnologie per raccogliere, produrre, conservare e distribuire i contenuti di un’organizzazione. Definire il ciclo di vita del contenuto è un’attività chiave.
- 22. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #6 x-channel strategy come e dove il contenuto sarà reso disponibile agli utenti.
- 23. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday touchpoint [ˈtʌtʃpɔɪnt] n. Il touchpoint è il punto di contatto tra brand e stakeholders (clienti, clienti potenziali, impiegati, investors ecc).
- 24.
- 25. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday MY COMPANY - STORYGRAPH Process Strategy LINE OF INTERNAL ACTION Operations Area owned digital media management social media management (earned media) press owned press staff training LINE OF VISIBILITY Content & Design & Write post Send Produce Tweet & Socialize Update Write & Manage Face to face knowledge development & manage targeted awareness relate contents professional activity produce customer relations & Activity base 24/7 self- interactions messages video & manage network & & media editions relation solutions management service interactions projects relations FONDAZIONE 01 Enasarco Magazine Affrontare il cambiamento: la nuova sfida per il presente Agente: un lavoro che dà valore all’azienda Speciale convenzioni Soggiorni termali e climatici 2010 Touchpoints public portal restricted area blog newsletter youtube twitter facebook linkedIN press & media house organ cust. service LINE OF USER INTERACTION 1. Core services 2. Send feedback 3. Discuss/Share 4. Ask for help 5. Networking 6. Discover news 7. Know in depth A B C D E F G H I L M N Raffaele Boiano - rainwiz@rainwiz.com This work is licensed under a Creative Commons Attribution 3.0 Unported License Ideal suitable but not ideal unsuitable This is a free culture license! Fondazione Enasarco, Touchpoints management
- 26.
- 27. Customer story nellostorygraph
- 28. A intro B content strategy C touchpoint D cope E outro content as service Pensare al contenuto non più come un prodotto (il libro, il giornale, la brochure) ma come servizio, cioè informazione disponibile. E strutturarlo per essere più riusabile possibile, pensando al futuro, sapendo che è in continuo divenire.
- 29. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday “ Fragmenting our content across different “device-optimized” experiences is a losing proposition, or at least an ” unsustainable one. Ethan Marcotte
- 30. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday cope system create once publish everywhere
- 31. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday SITO
- 32. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS CONTENT MICROSITES PRINT BLOGS EMAIL INTRANET Karen Mc Grane, Adapting Ourselves to Adaptive Content
- 46. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS PRINT MICROSITES PRINT BLOGS EMAIL INTRANET Karen Mc Grane, Adapting Ourselves to Adaptive Content
- 47. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS WEB MICROSITES PRINT BLOGS EMAIL INTRANET Karen Mc Grane, Adapting Ourselves to Adaptive Content
- 48. MOBILE WEB WEBSITE MOBILE APPS SOCIAL TABLET MEDIA APPS MOBILE MICROSITES PRINT BLOGS EMAIL INTRANET Karen Mc Grane, Adapting Ourselves to Adaptive Content
- 49. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday so what? che mi porto a casa?
- 50. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #1 multiple size content chunk writing
- 60.
- 61. Detail title (senzalimite) Featured title (max 8 parole) Short title (max 5 parole) Detail teaser (senza limite) Short teaser (max 8 parole) Detail abstract (senza limite) Featured abstract (120 caratteri)
- 62. Guida Enasarco -Contributo minimo annuo
- 63. Guida Enasarco -Contributo minimo annuo
- 64. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday “The more structure you put into content the freer it will become. Rachel Lovinger ”
- 65. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #2 metadata first taxonomy
- 74. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday “Metadata is the new art direction. ” Ethan Resnick, @studip101
- 75. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday #3 plan reuse structure content once, use anywhere
- 77. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday Nome Codice Modello Marca Descrizione Lunghezza focale Apertura massima Apertura minima Schema ottico Angolo di campo Distanza minima per la messa a fuoco Rapporto di riproduzione massimo Lamelle del diaframma Messa a fuoco Modi di messa a fuoco Dimensione attacco filtro Diametro x lunghezza Peso
- 78. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday “ Instead of crafting a website, you have to put more effort into crafting the description of the different bits of an asset, so they can be reused more effectively, ” so they can deliver more value. Nic Newman, BBC
- 79. A intro B content strategy C touchpoint D cope E outro data.nytimes.com
- 80. A intro B content strategy C touchpoint D cope E outro @rainwiz #responsivecontent #ploneday responsive design vs adaptive layout Il layout è solo una delle componenti del design
- 81. A intro B content strategy C touchpoint D cope E outro responsive design means responsive content
- 82. Grazie! Raffaele Boiano @rainwiz rainwiz@rainwiz.com Thanks to: Josh Clark Kristina Halvorson Rachel Lovinger Ethan Marcotte Karen Mc Grane Sara Wachter-Boettcher