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Annakaisa Kultima TALKING CASUAL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background 1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why casual games? How? 1.1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Casual games discussion 2 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
Casual games discussion: the GAME is… 2.1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö easy to learn simple controls fast rewards non-violent no multitask puzzle and card games downloadable “ Games for all!” affordable Forgiving to player error experimental online preinstalled difficult to  master
Zuma Mystery Case Files Diner Dash Bejeweled Boggle Bookworm Cake Mania Virtual Villagers Super Collapse
Solitaire Minesweeper Tetris Tic Tac Toe Snake Mahjong
Casual games discussion: players… 2.2 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö New demographics Lapsed gamers Women 30+ Widest possible target audience They don’t regard themselves as gamers True gamer vs. casual gamer Casual gamer vs. hardcore gamer Anybody They don’t care Gardening, traveling, pets etc. They don’t have time No advanced gaming skills
Casual games discussion: playing… 2.3 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö Stress relief Relaxation Distraction from pain Anytime, anywhere Short time bursts On the breaks Night time Low key,  “just clicking” At work Mental exercise Intensively Longer hours Educational benefits for kids
[object Object],[object Object],[object Object],[object Object],[object Object],Casual games revisited: what game IS casual? 2.4 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
Zuma Mystery Case Files Diner Dash Bejeweled Boggle Bookworm Cake Mania Virtual Villagers Super Collapse
Solitaire Minesweeper Tetris Tic Tac Toe Snake Mahjong
World of Warcraft
Football Manager 2007
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Different meanings of “casual” 2.5 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Casual games surveys: what do they reveal? 2.6 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other topics in the casual games discussions 2.7 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],Extended Game Experience (EGE) 3 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Casual game experiences? 3.1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing casual game experience 3.2 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future of casual games: casual multiplayer games 4 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital and non-digital, thinking out of the boxes? 4.1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions 4.2 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö
[email_address] THANK YOU! gameslices.wordpress.com www.uta.fi/hyper gamelab.uta.fi/GameSpace

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Design and Evaluation of Casual Mobile Games

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  • 5. Casual games discussion: the GAME is… 2.1 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö easy to learn simple controls fast rewards non-violent no multitask puzzle and card games downloadable “ Games for all!” affordable Forgiving to player error experimental online preinstalled difficult to master
  • 6. Zuma Mystery Case Files Diner Dash Bejeweled Boggle Bookworm Cake Mania Virtual Villagers Super Collapse
  • 7. Solitaire Minesweeper Tetris Tic Tac Toe Snake Mahjong
  • 8. Casual games discussion: players… 2.2 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö New demographics Lapsed gamers Women 30+ Widest possible target audience They don’t regard themselves as gamers True gamer vs. casual gamer Casual gamer vs. hardcore gamer Anybody They don’t care Gardening, traveling, pets etc. They don’t have time No advanced gaming skills
  • 9. Casual games discussion: playing… 2.3 Annakaisa Kultima, annakaisa.kultima@uta.fi, Nordic Game 2007, Malmö Stress relief Relaxation Distraction from pain Anytime, anywhere Short time bursts On the breaks Night time Low key, “just clicking” At work Mental exercise Intensively Longer hours Educational benefits for kids
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  • 11. Zuma Mystery Case Files Diner Dash Bejeweled Boggle Bookworm Cake Mania Virtual Villagers Super Collapse
  • 12. Solitaire Minesweeper Tetris Tic Tac Toe Snake Mahjong
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  • 33. [email_address] THANK YOU! gameslices.wordpress.com www.uta.fi/hyper gamelab.uta.fi/GameSpace