The document provides information on existing game products and target audience interviews for a new game. It summarizes Candy Crush, Asphalt Nitro, Super Mario, and Mike and Milkbox, noting they have simple concepts and use colors effectively. It discusses interviews with two people, one who prefers multiplayer and rewards, and another who says preferences depend on genre. Research findings will inform setting, colors, timers, and rewards in the new game.

1. Research
S i m r a n J a b b a l

2. E x i s t i n g P ro d u c t
Candy Crush is an easy to play. The game mechanics
are simple but very addictive. It also makes heavy use
of micro-transactions. This is when a free to play game
makes use of the desire of the player to continue
playing. The usage of colours is very simple and bright.
This game appeals to everyone over the age of 12+
and is not done in a studio and in a location which
changes when you get to the next level. Candy Crush
is played on Facebook or phone/IPad/tablet. It is a
very simple concept of trying to get three or more in a
row for them to pop and let the game create more. It
gets harder throughout the game as there is bubbles
on top of the sweet and you have to try and get them
popped. However, you have a certain amount of tries
and then the game stops. This can annoy some people
and then they’ll give up or keep trying. The
background of Candy Crush is of a mountain with
sprinkles on it and then a purple river. This keeps the
colour scheme going with the sweets. `

3. E x i s t i n g P ro d u c t
Asphalt Nitro is part of a series racing video games
published by Gameloft. This game is a modern
game which can be played on Phone/IPad/Tablet.
The target audience for this game will be 10-24 for
both genders. Their audience who are people who
would want to try and get to the finish line first,
second or third. If the person playing is someone
like me and they become last in the race then they
will try again until they have reached the target
the want. However, in this game you need a
certain amount stars to get onto the next game.
The colours used on this image are dark colours
such as blue and black. However, they have used
the car lights to show the car off in a certain angle
and make the game look more interesting and
intense.

4. E x i s t i n g P ro d u c t
Super Mario is the most famous side-scrolling
platform game I have picked out. The simple
concept of Mario getting to the end without
dying or getting hit my mushrooms. You have
four lives so you can keep going. The
background is so simple and plain. It is of a
pathway with bushes on the way. The game
doesn’t get much more complicated than
that. You have you avoid the obstacles on the
way. They have used a simple background
because it makes it more easier to see what
you are doing. As the age of the game is 4+ it
is designed for every age to be able to play it.

5. E x i s t i n g P ro d u c t
Mike and Milkbox is another example of a 2D game.
You have to try and get to the end without dying.
There are lots of different shades of colours going on.
The background is outside of a farm house. You have
different levels to play and have different
backgrounds. There are three characters to this
game: Mike who is a bird, Milkbox who is a cow and
Mukiki who is a monkey. When I have researched this
game, it clearly shows that Milkbox doesn’t actually
do it much in the game. Their audience would want
to play this game because it has different character
and will intrigue the younger audience.

6. Re s e a r c h A n a l y s i s
What common features do the researched products have?
The first common feature within the games, Candy Crush, Super Mario and Mike and
Milkbox follow a simple concept. Super Mario and Mike and Milkbox are very similar
games, by using a simple concept for the main game but changing the background to
make it more fun and intense.
What aspects of the research will you include within your on work?
From these existing products, I will include some of the colours that they have used as
think they will go well with my game. Another aspect, I will take is the timer. I will add
a timer in my game so then the game doesn’t go on for too long otherwise my
audience will start to get bored. The target audience for all these are similar which
means I will have to think about the audience age range for my game to be suitable
for.

7. Interviews

8. I n t e r v i e w O n e
Would you prefer multiplayer or single player?
Depends on the game since some genres of games are better as multiplayer games. It
is also a good idea to have a multiplayer option on a game that also includes a single
player story since the multiplayer can be fun and bring people back to the game.
Is there a particular setting you would like?
Can’t think of one.
What type of rewards would you like to receive in the game?
It depends on the game, probably better items because it makes the character more
powerful and gives a sense of achievement.

9. I n t e r v i e w O n e
Observation:
My audience clearly plays a lot of games and prefers multiplayer. This person likes
to have rewards throughout the game as it makes them feel better and that they
are succeeding in the game. Also, they are not sure what kind of setting they like
within the game. This tells me that any setting is acceptable and they’ll enjoy
playing the game.
What this says about my audience:
This tells me that my audience will like a multiplayer game with any kind of
scenery as that does not concern them.
How will your product appeal to this audience:
My product will appeal to my audience as I can make my game multiplayer. As my
audience doesn’t have a preference on the setting of the game, I now know that
any kind of setting is fine.

10. I n t e r v i e w Tw o
Would you prefer multiplayer or single player?
Certain genres of games work with multiplayer and some don’t so it would depend on
what genre of game you chose.
Is there a particular setting you would like?
This would also depend on the style of the game.
What type of rewards would you like to receive in the game?
Rewards could consist of a form of in a game currency to keep it simple, or the
rewards could be more complex like new clothing/armour or if it were a combat based
game you could reward the character with new weapons or power-ups.

11. I n t e r v i e w Tw o
Observation:
This person has no preference if the game is multiplayer or single player. For
this person, it all depends on the genre of the game. They also said that it
depends on what the game is for the setting.
What this says about my audience:
This tells me that my audience doesn’t mind how many people are playing the game.
But likes to be rewarded, however, they have not answered the question properly and
answered it more generally than to what they, personally, think about rewards in
games.
How will your product appeal to this audience:
My game will have different rewards to make the person playing the game
think they are doing well. This will then also fits in with my psychographic.

12. Biblio gra phy

13. B i b l i o g ra p hy
1. Candy Crush (2017) Existing Product (24.11.17)
2. Asphalt Nitro (2017) Existing Product (24.11.17)
3. Super Mario (2017) Existing Product (25.11.17)
4. Mike and Milkbox (2017) Existing Product (25.11.17)
5. Starkey, Ayrton. (2018) Target Audience Interviews (conducted on 28th November)
6. Fahey,B. (2018) Target Audience Interviews (conducted on 28.11.17)