David Hayward of Pixel-Lab gave this keynote on games culture at Under The Mask. Most images licensed by creative commons, link to credits on last slide.

2. I work for Pixel-Lab

3. Sometimes write for this

4. Level design for this

5. Involved with this

6. previously this

7. and this. Nearly gave up in games in 2004 because...

8. bored of this

9. and this

10. but this stopped me.

11. Lots of interesting games, just needed to look for them.

15. People assume games are this.

16. For these

17. these

18. these

19. these

20. these

21. and these

23. Games originally a family thing - only one TV in the house when the Magnavox launched

24. quot;In 1982, 40% of Americans said they'd played a
game in the previous week. Then came the punch-
kick-fight games like Mortal Kombat which were
massively successful. They were so successful
amongst this pimple-faced eighteen year old
demographic who were spending so much money
on those games, that it obscured the fact that the
violence lost the women and the complexity lost the
casual gamer. The economics of the marketplace
didn't shrink, but the population plummeted from
over 100m people to less than 15. And we're just
recovering from that.quot;
- Nolan Bushnell

31. Band website

32. Grimm Brothers didn’t write tales - collected variants from European cultures.

34. Before mass media, performance was local.

35. 20th century would change this.

36. Culture with a big C - on a pedestal.

37. Culture with a small c - interaction of people.

39. All things have their own culture/sub-culture

51. Media became abnormally consolidated in the 20th century - things that were previously
cultural property suddenly retreated behind wall of copyright.

53. People trying to reclaim right to make cultural property with ideas like copyleft

54. and creative commons.

83. Definition of gamer by BBC: Console, PC, Handheld, web, mobile, interactive TV. 59% - play
once every six months or more. Once a week or more: 48%
Sample was 3500 people, 6 - 65 year olds 45%F/55%M

85. 38.5
Corrected to include 0 - 6 and 66+, assuming none in those age groups play games, which
isn’t true. Actual percentage of UK population that play games is a little higher.

86. Herpes

87. Smoking

88. Football: Major internationals involving a UK team

89. Football Internationals: non-uk teams

90. 37.5 visit the cinema once a month or more.

91. While there will always be non-gamers, Demographics going to march upward.

92. My house. Full of people, all abnormally social... and regularly use these consoles

97. A few of these

99. Within a group of about 35 people who live at my house or visit regularly, are age ranges
from 16 to late 30s. Comparitively few of us hardcore gamers, but we put a lot of time into
things like GTA IV.

101. A small group who have Pro Evo 2008 tournaments, including our housemate Tanya.

102. She likes Wii games, anything social, short play.

103. such as pool on the Ipod touch.

104. Everyone who visits plays 4 player Mario Kart on this.

105. Another small group of hardcore gamers I know play Starcraft every week. They say it’s still
the best RTS they’ve played.

106. They also play a lot of FPS

107. And have been bitten pretty badly by the WoW bug recently.

109. Another couple of people I know don’t want to spend lot of money on games, but last gen
hardware is so cheap now that they each have a last gen console and fairly big collections of
games.

110. When I was playing with this, Amigas and a PS1, there was nowhere near that kind of variety
in gamers.

113. Even the most hardcore have disagreements: “in terms of gameplay, I expect something a bit
more substantial than holding a tin foil-wrapped WWF figure in front of my TV and making
quot;pew-pew!quot; noises. ¬¬”

114. Differences in opinion are going to grow, and that’s a good thing.

115. Games growing into higher age brackets. Interactivity is becoming an expectation.

118. quot;Here's something four-year-olds know: A screen
that ships without a mouse ships broken. Here's
something four-year-olds know: Media that's
targeted at you but doesn't include you may not be
worth sitting still for. Those are things that make me
believe that this is a one-way change.quot;
- Clay Shirky

121. Videogame crafts are an expression of people’s values. Again, this wasn’t around when I was
playing games as a child.

143. Pictures mostly came from Wonderlandblog.com, excellent source on game crafts

144. Chiptune communities

145. Sound going mainstream through various bands that use 8 bit sounds

146. (Crystal Castles have been accused of chronic
plagiarism and IP abuse by the chiptune
community and others)

147. I even saw a Ska band perform the Super Mario Brothers theme tune at a festival in Utrecht a
few weeks ago.

148. This is GameCamp. These crafts and discussions represent a broadening of the cultural base
of games.

149. Games criticism is moving beyond numeric scores

151. Cultural variation and growing maturity also reflected in indie and amateur game
development
no commercial aspiration
pushing the medium in different directions for the sake of exploration.

152. Interesting genre dubbed “Masocore” games

153. quot;in an age where game over is seen as
undesirable, masocore games approach player
death as a narrative technique.quot;
- Anna Anthropy
Tanya Krzywinska: Playing games is about learning the right cues. Masocore games take
those cues and use them to confound you.

154. Started with hacked versions of MArio designed to be very hard.

155. Clones started turning up, such as Syoban Action, all full of evil tricks.

156. I Wanna Be The Guy

157. Masocor is pretty hardcore.

158. Some casual well produced, but most are shovelware, hardly groundbreaking.

160. points and rules: seem arbitrary, but really can make things meaningful.

161. Exam invigilator I knew used to play “Ugly Kid Battleships” with workmates to make it more
interesting.

162. One-Behindmanship turns good manners into a competitive game. Amazing array of dirty tricks
emerged.

163. Again, this leads to dirty tricks. Basic rulesets, with other people, are fundamentally
engaging.

164. www.hideandseekfest.co.uk

172. Myths from anti-game lobby are becoming more demonstrably outlandish by the day.

173. A few game designers in 2004 stopped me from giving up on games altogether.

174. Now I can’t go a week without accidentally seeing something interesting related to games that
threatens to fill my time up.

175. Links to most of the things I've talked about today:
http://func-auton.net/blog/?p=328
Most images used under Creative Commons, credits:
http://func-auton.net/blog/?p=331
Contact / Stalk:
david.hayward@pixel-lab.co.uk
http://func-auton.net/blog
http://twitter.com/nachimir
http://www.pixel-lab.co.uk