Download to read offline
Uploaded byJason Schklar Consults!
UX is Everything: Drive "Good Enough" UX into your Games.
The document outlines Jason Schklar's approach to user experience (UX) in game design, emphasizing its importance and the processes involved in improving it. Key topics include understanding user behavior, iterative testing, and the integration of UX strategies into development to enhance player engagement and game performance. Schklar also provides valuable resources and advice for developing a strong UX culture within gaming studios.
More Related Content
Similar to UX is Everything: Drive "Good Enough" UX into your Games.
![Coded Agents – with UiPath SDK + LangGraph [Virtual Hands-on Workshop]](https://cdn.slidesharecdn.com/ss_thumbnails/codedagentsdeck-251215155422-5497c599-thumbnail.jpg?width=640&height=640&fit=bounds)
UX is Everything: Drive "Good Enough" UX into your Games.
- 1. BLOOD, SWEAT, ANDTEARS Driving “GoodEnough” UX into your Games Jason Schklar // Mar 8, 2017 VGMU! Chat – Capital Factory
- 2. Who Jason is: UXResearch • Studied Judge & Jury Decision Making • Worked atVarious Devs, Publishers • Consults with various Devs, Publishers on UX, Game Design, and Product • UnifyingTheme: User Experience Research & Direction Initial Experience Consulting Jason Schklar Consults! UXDirection
- 3. What Jason does: •Studies human behavior • Identifies UX issues and recommends prioritization and fixes • Collaborates with teams to drive best UX practices into development • Mentors Game Designers, PMs, and UX Designers (and Researchers) • Provides UX Strategy advice to studio leadership
- 4. Why Jason doesit: • Loves games • Loves watching people play games • Loves working with people who make games
- 5. Agenda • UX: MyHolistic Approach • Break & Board Game Exercise • UX Process • UX Culture • UX Resources
- 6. WHAT IS UX? Mytake…
- 7. UX is UI:Helps the Decision Maker: Easy to Consume, Clear CTA
- 8. LAUNCH UX FTUE, HomeScreen, Core Loop, LongTerm Retention
- 9. FTUE: Follow theArrows + “Land of No!”, Minimal Intervention, Passive Intervention Only
- 10. Home Screen: CoreLoop, Progression, Appointments, “What to do Next?” CTA
- 11. Teach & ReinforceCore Loop: Drive engagement with key systems (for fun & profit!)
- 12. Drive Interest &Motivation: Move Player “Around the Box”, LTR, Premium Currency Faucet
- 13. LIVE UX Scalability, NewPlayer Experience Curation
- 14. Live Home Screen:Scalability, Add One / Drop One Design, “Invested” Players vs. Newbs
- 15. Live Session UX:Easing New Players into Game
- 16. Live Progression: ContentCuration for New Players
- 17. Launch Market 3 MonthsIn… 6 Months In… Live Progression: Content Curation for New Players
- 18. UX > UI CoreGame Play, Social Features, Performance,Tech Issues…
- 19. Core Game Play:Camera, Controls, in-game Feedback, HUD elements
- 20. Core Game Play:Camera, Controls, in-game Feedback, HUD elements
- 21. Social Features: Socializingin game, social sharing of gameplay, virality
- 22. SRSLY: EVERYTHING! “But I’mnot a designer or UX person…”
- 23. Tech Issues: Loadtimes, Perf, Bugs
- 24.
- 25. UX is… Everything! •Flows of Core Loop (UI, IA, IxD) • Core Game Play Mechanics & Feedback • Onboarding, Balance & Progression • LoadTimes & Stability • Performance & Responsiveness Core Gameplay & Feedback Onboarding & Progression Perf & Resp. Load Times & Stability UI IA IxD
- 26. 10 MIN BREAK& BOARD GAME EXERCISE Designing for an audience that doesn’t read…
- 27. The Exercise • FreePlay. No Instructions. • Debrief
- 28.
- 29. Takeaways • Board andpieces can help or hinder learning of the game. • Better UX means less boring reading. • Test your game BEFORE you have your tutorial built!
- 30. UX PROCESS Great UXdoesn’t “just happen…”
- 31. Game ImprovementVia PainTransference •Identify users’ pain and transfer that pain to your development team • Ideally this is an iterative process that involves testing with users
- 32. Embarrassment &WorryStep 1.Measure pain by studying users
- 33. Step 2: Discusscauses and potential solutions Angst & Fear
- 34. Resentment Step 3. Makefixes. Lots and lots of fixes. Motivation?
- 35. Step 4: Validatefixes, find new issues. Repeat.
- 36. TheVirtuous Cycle ofGame UX
- 37. UX Research • Doesn’thave to be 1:1 Usability • Match research with product life cycle • Internal & friends and family testing • Analysis of community data • Remote observational studies • Playtesting with externals • Beta testing • Analytics • What vs.Why
- 38. Keys to Success •Stakeholders bought in and trust the process • Iterate on working features as soon as possible • Allocate time to collect dataAND fix & validate • User-test earlier and more often • Find a neutral, trusted expert to keep you honest
- 39. UX CULTURE Strategy, Leadership,and “UX Champions”
- 40. UX is… $$$ •Drives KPI (Reach, Funnel, Engagement, Retention, Virality, Monetization) • Builds trust in your brand as a developer or publisher • (psst… it’s also a UA force multiplier)
- 41. UX Strategy • Identifyand empower internal UX Champions • Publisher deal? Ask for it! • Retain outside expertise • Independent feedback • Mentor UI and UX team members
- 42. * Or helpyou redefine these rhythms if your UX problem IS your current development rhythm! • You might already have one at your studio • Fall in love with the PROBLEM not the solution • Are passionate about games • How they’re made • Platforms, Genres & Competitors • Adapt toYOUR development rhythms* Effective UX Champions
- 43. UX RESOURCES Talks, Books,Professional Organizations
- 44. Game UX Resources •GDCVault: Search for “UX” • http://www.gdcvault.com/ • GDC: UX Summit • http://www.gdconf.com/conference/ux.html • IGDA Games User Research SIG • http://gamesuserresearchsig.org/ • Your local game dev community! • I’m happy to help! • Email: jschklar@gmail.com
- 45. CLOSEYOUR EYES! • UXresources for “actual UX professionals” ;)
- 46. Game UX Community •Games UX Slack Channel • http://bit.ly/2p1zicP • Games UX FB Page • https://www.facebook.com/groups/gameux/ • Austin Games UX FB Page • https://www.facebook.com/groups/AustinGUX/ • IGDA Games User Research Discord • https://discord.gg/VRPn3xM • Contact me • Email: jschklar@gmail.com
- 47. TAKEAWAYS • UX is…Everything! • Great UX is a result of UX Process • Identify and grow your UXChampions • Check out some great Game UX Resources
- 48. QUESTIONS? e: jschklar@gmail.com Or findme in the Games UX Slack or FB channels
Editor's Notes
- #33 These are the feelings of pain you get at each stage Embarrassment & Worry (how did I fail this poor user? how will we fix it given our schedule? Angst & Fear (will our potential solutions even solve the problem? will it cause new problems?)
- #34 These are the feelings of pain you get at each stage Embarrassment & Worry (how did I fail this poor user? how will we fix it given our schedule? Angst & Fear (will our potential solutions even solve the problem? will it cause new problems?)
- #35 3. This is part of an actual task list from a developer that I’ve worked with for a long time. It was generated after a day in the usability lab observing participants. They called it the the Wall of Pain and it’s what crystallized my thinking about testing with users as a way to transfer pain from user to developer. The goal here was to get as many fixes as possible back into the game before testing with users again. 2 days later.
- #36 4. The nice thing is that when you make fixes in time for the next user testing study, you get a chance to pat yourself on the back for a job well done. This often yields a nice rush and can be somewhat addictive to developers.
- #37 4. The nice thing is that when you make fixes in time for the next user testing study, you get a chance to pat yourself on the back for a job well done. This often yields a nice rush and can be somewhat addictive to developers.