The document presents the Expanded Game Experience (EGE) model. The EGE model aims to provide a more holistic view of game experiences by considering the overall experience, context, and affordances, rather than just gameplay. It seeks to design games for the widest possible audience by being context sensitive. The EGE is presented as a design model and heuristic to understand different game experiences beyond traditional gameplay-centric models.

1. Designing Games for Everyone:
The Expanded Game Experience Model
Annakaisa Kultima
& Jaakko Stenros
University of Tampere
firstname.lastname@uta.fi
Future Play 2010, Vancouver

2. Background
Annakaisa Kultima, Project Manager
Jaakko Stenros, Researcher
University of Tampere, Finland
INFIM/TRIM/Game Research Lab
Games and Innovation (GaIn)
SoPlay
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3. Is this how we see
the game experiences?
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4. Immersion
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5. Challenge, flow?
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6. • Immersion
• a collaboration between Robbie Cooper,
Andrew Wiggins, Charly Smith and John
Ruddy, captures the intensity of kids
experiences interacting in the digital realm.
• http://www.robbiecooper.org/
• http://video.nytimes.com/video/2008/11/21/magazine/1194833565213/immersion.html
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7. And that’s it?
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8. Games as part of everyday life
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9. Simultaneous activities
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10. Played by different people
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11. Transformation of Digital Play
• Casual turn ~2006-2009
– Big Fish Games, Popcap, Pogo.com, Miniclip etc.
– Biggest growing branch of games industry in 2008
– Kuittinen et al. 2007 “Casual Game Discussions”
– Kultima 2009 “Casual Game Design Values”
• Social turn ~2009->
– Facebook (MySpace, Flickr, Twitter) Zynga, Playfish, etc.
– Zynga as the second biggest merchant on paypal in 2009
– 1st generation: Friends for Sale, Packrat, Mafia Wars
– 2nd generation: Farmville, Restaurant City, etc.
– 3rd generation: ?
• Last ten years: Games on virtual worlds,
party games with mimetic interfaces, etc.
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12. What do we design?
& Who do we design for?
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13. We (kinda) know
how to design this…
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14. But how about this?
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15. EGE
• Expanded Game Experience model
• Breaking out from gameplay-centric models
• Overall experience, more holistic view
• Affordances and thresholds of use
• Design model
• Widest possible audience, context sensitiveness
• Heuristic model
• Different game experiences
• Theoretical think-piece
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21. Thank you! Kiitos!
Annakaisa Kultima Jaakko Stenros
University of Tampere University of Tampere
annakaisa.kultima@uta.fi jaakko.stenros@uta.fi
aakoosgamelab.com jaakkostenros.wordpress.com
gamesandinnovation.com gamelab.uta.fi
gamelab.uta.fi uta.fi
uta.fi
Future Play 2010, Vancouver