Take Me To The Social Web: Australia Workshop: Afternoon
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The document outlines an agenda for a workshop on using social media for fundraising. It discusses tools for fundraising 2.0, including blogs to tell an organization's story and impact, advocating on issues, and using Flickr and social networks. It emphasizes understanding the target audience, where they are online, how they use technologies, and what they want in order to engage and educate them through social features like groups. The document also covers best practices like establishing routines and choosing appropriate tools based on goals and audience.
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Take Me To The Social Web: Australia Workshop: Afternoon
- 1. Workshop for Nonprofits, Brisbane Australia Beth Kanter, Beth’s Blog Take me to the Social Web
- 2. Agenda for Afternoon Just Three Words Mixing Social Media with Fundraising: Four or Five Tools Fundraising 2.0 Game
- 4. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
- 5. Tell Your Story in Text
- 6. Blog the Impact of your program!
- 7. Publicly advocate a point of view
- 11. It’s more than a site to print photos
- 12. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
- 14. Social Features
- 17. Is Flickr just about cute dog photos?
- 18. Start with an individual profile
- 19. Documentation
- 20. Groups: Engage and educate
- 24. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
- 25. What type of content? http://www.flickr.com/photos/ezalis/
- 28. The Art of (online) Social Networking
- 30. Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
- 32. Now I know all these people!
- 40. Friendship Profile Content Outreach Workflow
- 41. Establish a routine and stick to it
- 43. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
Editor's Notes
- http://www.flickr.com/photos/hangdog/9299987/