Uploaded byBeth Kanter
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Cute Dog Theory
The document discusses the "Cute Dog Theory" which is a remix of the "Cute Cat Theory" and how it applies to nonprofits adopting social media. The key points are that nonprofits should assess their audience online, engage in two-way conversations rather than one-way monologues, and be transparent. It also recommends that nonprofits start small with social media projects that relate to organizational goals and to write down both successes and challenges.
