The document discusses the "Cute Dog Theory" which is a remix of the "Cute Cat Theory" and how it applies to nonprofits adopting social media. The key points are that nonprofits should assess their audience online, engage in two-way conversations rather than one-way monologues, and be transparent. It also recommends that nonprofits start small with social media projects that relate to organizational goals and to write down both successes and challenges.

1. The Cute Dog Theory:
Nonprofits and Social Media Adoption

2. What the heck is the Cute
Dog Theory?

3. It’s a remix of the Cute Cat Theory!

4. Web 1.0 tools were
created so physicists
could share their
research papers

5. Web2.0: to share cute cat photos

6. Wait a second … looking at
nonprofits that have successfully
Adopted social media ..
There are a lot of dog lovers …..

7. Assess Audience
Online Social Activities

8. A Quick Poll with Digital Natives

9. Discuss/set objectives first

10. Not a monologue