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The Cute Dog Theory:
Nonprofits and Social Media Adoption
What the heck is the Cute
Dog Theory?
It’s a remix of the Cute Cat Theory!
Web 1.0 tools were
created so physicists
could share their
research papers
Web2.0: to share cute cat photos
Wait a second … looking at
 nonprofits that have successfully
Adopted social media ..
There are a lot of dog lovers …..
Assess Audience
Online Social Activities
A Quick Poll with Digital Natives
Discuss/set objectives first
Not a monologue
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory
Cute Dog Theory

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