This document discusses marketing strategies using iPads. It notes that Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011. It outlines several potential uses of iPads for marketing purposes, including digital catalogs, product demonstrations, data collection, digital payments, training, kiosks, marketing/advertising, and more. The document advises developing a holistic tablet strategy that takes inventory of digital assets and considers customer tech savviness.

1. iPad Marketing Presented by Scott Chapin

2. Tablet Market Today 2

3. Tablet Overview Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011 Pew Research Center reports that 29% of all cell phone owners have downloaded apps 200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores 3

4. Phone vs. Tablet 4

5. Broadening tablet market 20+ mobile-OS tablets in the market Apple, Archos, Motorola, Samsung, etc. 80 Android devices were announced or demoed at CES last month Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc. Almost every phone or screen manufacturer has rumored to be building a tablet 5

6. Marketing on Ipads 6

7. Sales/Demonstration Digital Catalog Product Demonstration Facility Overview One-on-One Presentation Support 7

8. Data Collection Patient Intake Guest Checkout Materials/Information Request Tradeshow booth check-in 8

9. Digital Payment/Finance Point-of-interest financing Portable point-of-sale terminal Mobile banking On-the-go trading 9

10. Training/Recruiting Mobile terminal to training center Simulation and virtual training eLearning 10

11. Kiosk / Self-Running Exhibit/Company information Portable engagement tool Self-guided tour 11

12. Marketing/Advertising Interactive Games Engaging Product Interactions Mobile Utility Sponsorship 12

13. Developing a Tablet Strategy 13

14. Too Many Options Smartphone vs. Tablet iOS vs. Android (vs. QNX vs. Windows) 7 inch vs. 10 inch 14

15. Who Owns Tablets 15 IT Marketing Sales Communications

16. Where to start Think holistically Take inventory of all your digital assets Incorporate IT and legal in your conversations Consider how tech savvy your customer is Invest in flexible and reusable solutions 16

17. 17 For more information about mobile marketing, please contact: Scott Chapin Mobile Strategist 216-325-1981 scott@circle44mobile.com 17