The document discusses data visualization and analytics. It provides an overview of DigiKnow, an interactive agency that offers services including web design, development, marketing and analytics consulting. The presentation then covers the basics and importance of data visualization, how to make visualizations effective by filtering noise and knowing the audience. It also outlines the evolution of visualization technologies from spreadsheets to advanced visualizations. Examples of data visualization tools are presented, including tag clouds, stream graphs and network graphs. Contact information is provided for further information.

1. Presented by Scott ChapinData Visualization Technology

2. About DigiKnowFull-Service Interactive Agency of 60+ marketing and development professionalsServices include Web design & Development, iPhone Applications, Online Marketing, Analytics ConsultingOhio’s only Google Analytics Certified Partner2

3. Our Work3

4. Our Clients4

5. Data Visualization Basics5

6. Why is data visualization important?We live in a world of information overloadBusiness Intelligence has hit the wall of processing abilityThe most powerful pattern recognition software is the human brain6

7. How to make visualization effective? Filter out the noise750°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°50°

8. How to make visualization effective? Know your Audience8

9. Evolution of Visualization Technologies9

10. The Spreadsheet10

11. Basic Charting11

12. Advanced Visualizations12

13. 13Christina Van Vleck

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16. Social IneptitudeIntelligenceDweebNerdGeekDorkObsession16

17. Data visualization Tools17

18. Tag Clouds18

19. StreamGraphStreamGraph19

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21. Network Graph21

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24. For more information about web analytics,please contact:24Scott ChapinAnalytics Strategist216-325-1981schapin@digiknow.com