Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
While the nation often sees the youth market as constant consumers sucking up everything that is put in front of them, it appears that things aren’t quite what they seem.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The Student Room carried out a survey that asked 1,603 14-24 year olds across the UK about their brand choices, and it uncovered some interesting findings.
While the nation often sees the youth market as constant consumers sucking up everything that is put in front of them, it appears that things aren’t quite what they seem.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
Justice Institute of British Columbia brand refresh initiative: overview Dece...Sean Kelly
An overview of the brand refresh initiative at Justice Institute of British Columbia. For review by employees, instructors, students, alumni and friends of JIBC. Feedback is welcome by email to communications@jibc.ca.
FMK2015: Neue Funktionen in FileMaker Go 14 by Jörg KösterVerein FM Konferenz
Mit der Veröffentlichung der neuen FileMaker 14-Plattform wurde auch FileMaker Go 14 mit zahlreichen neuen Funktionen und Möglichkeiten bedacht. FileMaker Go 14 hat eine neue Benutzeroberfläche erhalten, die dem Design von iOS 8 entspricht. Die Startzentrale wurde vollständig überarbeitet. Vertikale Rollbalken lassen sich nun editieren. Markierungsfelder wurden optimiert. Die Bildschirmausrichtung, als auch die Touch-Tastatur sind ab sofort per Script kontrollierbar. Darüber hinaus sind die Möglichkeiten der Medienwiedergabe in Containerfeldern erheblich erweitert worden und noch einiges mehr. Ziel des Vortrags ist eine vollständige Präsentation aller Neuerungen in FileMaker Go 14 und welche zusätzlichen Anwendungs-Möglichkeiten sich daraus ergeben.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
This report is the fourth in a series of Digital Indexes developed by Text100, a global communications agency. These Digital Indexes are designed to investigate the change in how and where buyers gain influence in sectors where there has been significant disruption caused by changes in technology and communications.
This latest index delves into how consumers are gaining influence as they consider buying consumer electronics. The consumer electronics buying journey has been dramatically disrupted and was one of the first sectors to adopt a heavy ecommerce presence. But, over the last two years additional information and purchase platforms have accelerated the change. Fundamental shifts in technology, business and society have accelerated how we go about fulfilling four very basic human needs: communication, collaboration, creation and consumption. Today, consumers expect a connected and consistent shopping experience across bricks and mortar, desktop, laptop, mobile, apps, social sites, magazines and many other platforms.
Find the original report and press release here:
http://www.text100.com/consumer-electronic-index-asia-pacific/
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Blis insights: the influence of location on cross-screen advertisingBlis
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Getting to Know the Newly Mobile Senior Setsachsinsights
To learn more about how those 65 to 80 apply smartphones and tablets to their daily lives, we led a national study that included focus groups and segmentation. Our goal was to understand their needs, wants and drives for adopting these devices. Check out the gallery below to see how this audience is embracing mobile technology.
Le paper Invest donne des informations (nom, création, savoir-faire, fond levée,marché, contact...) sur notre sélection de 65 Startup qui permettra à des investisseurs ou des entreprises de prendre contact avec eux !
Lors de notre voyage à Lisbonne nous avons rencontré des dizaines de startup sur de nombreux thèmes comme #SAAS #Ecommerce #Advertising #Gaming #Esport #Video #Sport #Health #Hardware #VR #AR #Social #Fintech #Biotech #Education #Bot # Messagerie #Musique # App #IoT #AI
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
2 / 16
Making Sense of Mobile Shoppers
Introduction
Consumers have clear brand, product
and shopping preferences. Retailers
understand this and strive to create
experiences that take advantage of
these preferences. Digital has largely
failed to understand the delicate
relationship between the retailer and
customer, replacing it with blunt force
retargeting that dazes, dismays and
disturbs customers.
When it comes to shopping, today’s consumers have
more options than ever in terms of products, prices and
convenience. Smartphones and tablets mean online
shoppers are no longer chained to their desktop computers
and can research and purchase from the palm of their
hand. Mobile commerce is providing new capabilities and
consumers are starting to exhibit clear preferences for how
they use their various devices for different shopping activities.
Understanding these preferences creates a whole new world
of opportunities for marketers. The following report describes
a number of mobile shopping behaviors based on a survey of
more than 1,000 people.
3. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
3 / 16
When shopping,
more is more
Survey results indicated that 25-34 year olds are the
most likely to use multiple devices while shopping, with
respondents over the age of 65 being the least likely.
In general, multiscreen shopping is catching on and that
means marketers need to be thinking more broadly and
creatively than they have in the past.
18-24 25-34 35-44 45-54 55-64 65+
63.30%
66.10%
58.10%
48.20%
44.30%
28.70%
Do you ever use multiple devices in the course
of shopping for a product?
75%
25%
4. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
4 / 16
Who is smartest
with smartphones?
Respondents ages 25-34 are the most
active when it comes to using their
smartphones for shopping. For most
people searching is the number one
activity – except for some boomers who
are most likely to use their phones to
browse a specific shopping site.
Search for products
Research products
Browse a retailer site
Purchase products
How do you use your smartphone?
88%
93%
78%
73%
83%
66%
74%
60% 60%
75%
68%
81%
78%
82%
80%
65%
82%
75%
80%
66%
55%
58%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
72% 71%
100%
5. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
5 / 16
Tablets?
That’s not so easy
Tablet usage, on the other hand, is
all over the map when it comes to
mobile commerce. Consumers between
18-24 are the most active when it comes
to searching for products (88 percent),
those between 25-34 year olds are the
most likely to use a tablet to research
a specific product and to make a
purchase. The youngest consumers
showed a decline in engagement –
highest for searching but the lowest
for tablet shopping.
Search for products
Research products
Browse a retailer site
Purchase products
How do you use your tablet?
88%
80%
84%
77% 78%
81%
83%
73%
77%
81%
69%
88%
74%
78%
86%
84%
80% 81%
86%
81%
64%
81%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
81%
76%
100%
6. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
6 / 16
Search:
everyone’s doing it!
The 18-24 set are equal-opportunity searchers
with 88 percent reporting that they search on
both smartphones and tablets. Respondents ages
25-34 years old are more likely to search on their
phones (93 percent) than on tablets (80 percent).
The tables turn as searchers age with those ages
35-44 preferring tablets (84 percent) over phones
(78 percent), ages 45-54 prefer tablets 76 percent
over 71 percent preferring phones, and ages 55-
64 chose tablets 77 percent versus 73 percent
choosing phones. Those over the age of 65 the
tables turn again with 83 percent reporting they
search on phone and 78 percent saying tablet.
Which device do you use for search?
Phone Tablet
88% 88%
93%
80%
78%
84%
71%
73%
83%
78%
76% 77%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
100%
50%
7. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
7 / 16
When it’s time to dig deep,
no small screen will do
Across the board, tablets are the devices of choice
when it’s time to research a specific product.
It’s truest for the 55-64 age set where 61 percent
report using their phones and 77 percent using their
tablets. That’s the biggest delta of any age group.
The smallest is among those over the age of 65,
where 75 percent use their phones and 81 percent
tablets.
Which device do you use to research a product?
Phone Tablet
66%
81%
74%
83%
72%
81%
60% 61%
75%
81%
73%
77%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
100%
50%
8. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
8 / 16
Browsing
by device
You’d think that when it came time to browse a
retailer’s site or app everyone would be turning
to their tablets.
That’s true in some cases but certainly not for
everyone. Respondents ages 35-44 years old
are the most likely to use a tablet over a phone
(86 percent versus 80 percent) but the biggest
delta is among 45-54 year olds (tablets 84
percent and phone 65 percent).
78%
74%
82%
78%
80%
86%
65%
82%
75%
81%
84%
80%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
Which device do you use to browse a
retailer’s site or app?
Phone Tablet
100%
50%
9. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
9 / 16
When it’s about shopping,
tablets are tops
Among every age group tablets edge smartphones
when it comes to making purchases.
Among 18-24 year olds the gap is the smallest
(68 percent phones versus 69 percent tablets).
It’s largest among shoppers over the age of 65
(phones 58 percent and tablets 81 percent).
100%
50%
68% 69%
81%
88%
77%
86%
55%
58%
81%81%
66% 64%
18 - 24 25 - 34 35 - 44 55 - 6445 - 54 65+
Which device do you use to make mobile
commerce purchases?
Phone Tablet
10. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
10 / 16
What people are
looking for matters
There are some categories that are searched more
on one device than another.
For example, 62 percent of people search for
media (music, movies) on their phones, compared
to 55 percent on tablets. For bigger ticket items like
airfare or travel, tablets fair better. When it comes
to airfare, 47 percent are searched on a tablet
versus 45 percent on a phone. Searches falling
under “other travel purchases” show a 47 percent
preference for a tablet versus 44 percent on the
phone.
Which device do you use to search for the
following products?
Phone Tablet
26%
30%
47%
44%
47%
45%
47%
52%
42%
46%
49%
52%
55%
62%
Clothing Electronics TravelShoes Airfare ToysMedia
75%
25%
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When it’s time to spend,
people spend on tablets
What people are buying hardly matters;
it’s clear that people prefer buying on
tablets. In key categories tablets come
out on top by a wide margin.
Which device have you used to purchase
the following products?
Phone Tablet
24%
18%
39%
25%
42%
26%
31%
20%
35%
22%
40%
30%
57%
46%
Clothing Electronics TravelShoes Airfare ToysMedia
75%
25%
12. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
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Phones aren’t
connecting
When it comes to searching versus
buying on phones, the gaps are huge.
For example, while 52 percent of
people report using their phones to
search for electronics, only 20 percent
actually make purchases. 75%
25%
Users report wide deltas between search
and shopping on their phones.
Search Purchase
18%
30%
25%
44%
26%
45%
20%
52%
22%
46%
30%
52%
46%
62%
Clothing Electronics TravelShoes Airfare ToysMedia
13. RESEARCH OVERVIEW: MAKING SENSE OF MOBILE SHOPPERS
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For tablets the gaps are much smaller. Are they
there? Sure, but even for electronics the gaps less
than half the size it is on the phone (47 percent
search versus 31 percent purchase) and in the
case of media more people (57 percent) purchase
media than search for it (55 percent). 75%
25%
The gaps between search and purchase are
much smaller on tablets.
Search Purchase
24%
26%
39%
47%
42%
47%
31%
47%
35%
42%
40%
49%
57%
55%
Clothing Electronics TravelShoes Airfare ToysMedia
Tablets are a shorter line from
point of search to point of purchase
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So what does this mean?
Conclusion
For every audience there is an opportunity to reach and
influence them as they travel through the purchase funnel.
Understanding consumer behavior on different devices can
help marketers tailor and target their approach more
effectively.
Most consumers are satisfied with any screen when
conducting simple searches, with tablets enjoying a slight
edge among those in their mid-30s to mid-60s. As
consumers look for more detailed information on a brand or
product there’s a marked shift to the larger tablet screen.
Another change happens as people begin engaging with a
retail site or app. With the exception of 45-54 year-olds (who
really seem to love their tablets), most people are
comfortable using either phones or tablets. When the time
comes to actually make a purchase, people prefer their
tablets – and that is true among every age group and for
every product category included in this research.
The bottom line is that consumers of all ages are turning to
mobile devices to discover new products, find more
information on the products they want, browse for purchase
opportunities and ultimately buy.
Understanding who does what on which device will help
marketers make the most of the growing tide of mobile
commerce.
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About Sociomantic
Sociomantic Labs drives incremental sales at scale for e-commerce marketers
with programmatic display advertising solutions for desktop, Facebook, and mobile.
Sociomantic’s proprietary Streaming CRM technology enables marketers in 60
countries worldwide to harness the value of CRM and other first-party data assets
to deliver individually personalized dynamic ads for retargeting, prospecting and
loyalty campaigns — helping marketers turn real-time data into real-time ROI.
Methodology
Sociomantic commissioned a study, conducted by independent research firm
ResearchNow, polling 1,000 consumers on their device preferences.