1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. @adw365

3. •Created to develop & promote e-commerce
•Market leader in shopping comparison & first stop for online
shoppers in SA
•In excess of 1 400 000 unique visitors per month
•In excess of 3 million page impressions per month
•In excess of 30 million products
•In excess of 350 online shops
•Launched the first African Price Comparison barcode scanner
•One barcode scan every 30 seconds
•Mobile now handles in excess of 492 000 visitors
@adw365

4. CHALLENGE
MOBILE
SHOPPING
Is not mobile
buying…
@adw365

5. What are consumers searching
for on mobile?
69%
46%
Electronics or
appliances
Restaurants
67%
Luxury goods
44%
68%
33%
Cars and bikes
Fashion items
Groceries
@adw365

6. What are
they using
mobile
phones
for?
•56% Compare prices
• 44% Look for promotions or coupons
• 42% Read reviews
• 38% Search inventory
• 16% Scan a barcode while in store
• Contact a retailer, manufacturer or business
other than by calling
@adw365

7. When do customers think of you?
Traditionally…
@adw365

8. When should your customers think of you?
With mobile…
@adw365

9. 51%
Of festive season
shoppers plan to
research online but
buy in-store
@adw365

10. SA interneteconomy
ROPO economy
= R2.8 billion
R3.6
*30% higher
@adw365

11. 37%
Of consumers use
search as their go-to
source for gift ideas.
@adw365

12. 4 out of 5 tablet/mobile
owners will use them to help
with festive season shopping,
mainly to compare prices and
read reviews.
@adw365

13. HOW THEY BUY
Of shoppers
used an app
(e.g. price
comparison
tool)
@adw365

14. More than 50% of smartphone
shoppers share their shopping finds
on social media
@adw365

15. The
By 2014, more
than 50% of total
online retail
revenue will be
influenced by
a mobile
Phone &
device
tablet
prize…
@adw365

16. ON THE RISE
Once a customer
starts using their
smartphone during
shopping, they tend to
use it for 50 - 60% of
shopping trips.
@adw365

17. 60%
Of global
respondents say by
2014 multiple retail
channels will be the
norm
@adw365

18. OBSTACLES
50% of mobile users abandon a
page if it doesn’t load in 10
seconds
60% of these users won’t return
If you’re going to do it, do it right!
@adw365

19. “Users are not going to download
40 different apps for 40 different
stores and use a new app every
time they enter a new store.
Work with aggregation apps that
resemble a mall on the phone.”
@adw365

20. The Solution
@adw365

21. QIKCART
@adw365

22. @adw365