This document discusses trends in mobile commerce (m-commerce) globally and in Romania. Some key points made are: 1) M-commerce is growing rapidly worldwide, projected to reach $730 billion in transactions within 5 years. Major companies like PayPal, eBay are seeing billions in mobile transactions. 2) Mobile payments are also growing, with over 4 billion mobile users and 2.5 billion bank users globally. 3) Common m-commerce activities worldwide include using mobile apps to check prices and details in stores, redeeming mobile coupons, shopping at virtual stores, and location-based shopping. 4) M-commerce is also developing in Romania, with growth in mobile coupons,

1. M-Commerce &
Future of Retail
Dan Vîrtopeanu
Internet & Mobile World 2012
21st September
www.virtopeanu.ro
1

2. M-Commerce
Worldwide
• $ 730 billion in 5 years (Juniper)
• Paypal $10 billion 2012 from $4 last year,
113 million mobile users
• eBay $10 billion 2012, 100 mil. mobile apps
• Betfair one billion pounds from mobile 2012
• $3 billion virtual goods 2011 (emarketer)
• $5,4 billion mobile coupons 2011 (Juniper)
2

3. 3

4. World wide penetration
as of today
• 4.3 billion unique mobile users
• 2.5 billion unique bank users
• <2 billion unique card users
• Mobile money transactions in Kenya 40% of
GDP (Chetan Sharma Consulting)
4

5. M-Commerce & M-
Payments in Romania
• Newspapers subscription ordered&paid via mobile
in 2002
• Digital content payments via mobile in 2002
• Parking payment by mobile and introduction of M
Payments in 2006 (500,000+ parking hours in 2011)
• Subway tickets by mobile in 2009 followed by other
public transport
• Mobile payments 10 millions euro in 2011
5

6. Worldwide trends M-Commerce:
1. Price check and product
details in store (app &QR code)
52% of americans change
their mind in store
(Comscore 2011)
48% of brits change their
mind in store
(Deloitte 2012)
6

7. Worldwide trends M-Commerce:
2. Mobile Coupons
$43 billion estimated by
Juniper 2016
1/2 of McDonalds Japan
clients redeem mobile
coupons
7

8. Worldwide trends M-Commerce:
3.Virtual Offline Shops
TESCO South Korea
8

9. Worldwide trends M-Commerce:
4. Mobile Sites and Apps
9

10. Worldwide trends M-Commerce:
5. Location based shopping
10

11. Worldwide trends M-Commerce:
More to come...
500 million people will pay
for transport in 2015
Parking and events tickets
by mobile
Mobile Dispensers
11

12. Romania trends M-Commerce:
1. Mobile Coupons
• Can be used on any mobile device, sent via
SMS or in app
• Online coupon users explosion since 2011
• Easy to use, fast to redeem, any place (no
matter POS solution)
• Mobile penetration over 100%, mobile
internet usage doubles YtoY
12

13. Romania trends M-Commerce:
2. Mobile sites and apps
Greenfield
Residence in 2010
eMag in 2011
f64 & Dentestet
mobile sites 2012
several taxi
apps in Romania
IKEA app
7% smartphone
owners use
shopping apps
13

14. Romania trends M-Commerce:
3. Price check and product
details in store (app &QR code)
Mega Image first to move
Photo Ana Matei
14

15. Romania trends M-Commerce:
4.Virtual Offline Shops
Vodafone & Humanitas Piata Victoriei
sursa weinvent.ro
15

16. Romania trends M-Commerce:
5. Public utilities: parking, transport
www.tpark.ro
16

17. dan.virtopeanu@gmail.com
http://virtopeanu.ro 17