This document discusses mobile marketing trends and strategies. Some key statistics include that as of June 2012, 54.9% of US mobile subscribers used smartphones, 64% of US adults used 3G networks, and over 40 million tablets were sold in the US in the past two years. It also notes that 15% of all searches are now done on mobile phones and 8% of ecommerce is mobile. The document provides examples of mobile marketing campaigns and recommends marketers consider where consumers are, what they need, what devices they have, and what existing content can be adapted, when developing mobile strategies.

1. Mobile Marketing
By Scott Chapin

2. 54.9%
Percentage of U.S. mobile
phone subscribers using a
smartphone as of June 2012
Nielsen

3. 64%
Percentage of U.S. adults
on 3G (January 2012)
Informa WCIS+ via KleinerPerkins

4. 40M+
Tablets sold within the U.S.
in the past two years
comScore

5. 15%
Percentage of search done
from mobile phones
Google

6. 8%
Percentage of eCommerce
that is mobile
comScore via KPCB

7. Weekday Device Usage

8. Weekend Device Usage

9. Platform Basics
mCommerce
Location-based Augmented
SMS
Services Reality
Digital
Web
Activation
Mobile
Digital
Podcast Media Apps Payments/Cou
pons
Email

10. Wrigley’s Orbit

11. Kraft Foods

12. Evaluating Mobile
Four questions to consider:
• Where is your consumer?
(traveling, at home, at work)
• What do they need?
(location, information, entertainment, support, purchase)
• What devices do they have?
(smartphone, tablet, laptop)
• What content do you already have?
(product information, coupons, video)

13. Thank You.