This document summarizes information about the top 10 retailers worldwide and discusses how local shops can compete with large retailers by leveraging mobile technologies. The top three retailers by revenue are Walmart at $421.8 billion, Carrefour at $120.3 billion, and Tesco at $94.2 billion. In contrast, there are over 1 million local shops in the Benelux region alone. The document then discusses how mobile technologies can help local shops communicate on mobile platforms, create mobile websites, and acquire and upsell customers through geolocation services. It argues that local shops are more flexible than supermarkets and can benefit customers who are increasingly mobile by updating their information in real time through APIs.

1. Mobile convention
Top 10 retailers
VS
1 million local shop

2. Wallmart : $421.849 BILLION
Its 8,500 stores across 15 countries.
Carrefour: $120,297 BILLION
Boost 1,395 hypermarkets worldwide
Tesco: $94,185 BILLION
Its profit margins are second in the global
statistics.
VS
+1.000.000 local stores (in Benelux)

3. Key facts
1/2
Phone is a
Smartphone
50% 1/10
Of local search
via smartphone
Website
Is mobile
Helping brands to communicate on mobile

4. Help them to be shown on mobile
Before
After

5. Process
API
Facebook, public DB, Yelp
Text-Mining
UGC
Create Mobile
Website for
point of interest
and send email
Transform point
of interest
into Client
Upselling
services on
platform
User Generated Content
Technologies
Aquisition
Upselling

6. What makes a city attractive ?
Bridge the Gap
Culture
Business

7. Vilvoorde Map

8. SmartCities
ECONOMY
MOBILITY
ENVIRONMENT
GOVERNANCE
LIVING
PEOPLE

9. Tag Pack
Set-up manual
Branded Tag
Branded letter
Flyer

10. Geolocalisation is central
What's around me ?

11. Create promotions !
29%
Of mobile users are open to get
geolocalised coupons.

12. How technologies can beat supermarkets?
Local shop are flexible
Customers are mobile.
Use what already exists.
Benefit from API technical update.
Modify your information.
Control your information anywhere, in real time.
Benefit from communication and networks.
Create relevant data for business.

13. 5 indicators of the futur of local search
1
Advertising will be the local king, not directories
2
Facebook, the next search engine.
3
Maps (Google), rating (Yelp),…
4
Ecommerce, mobile shopping…
5
Explosion of contextual search

14. New business model generation
1
2
3
Partnership Agreement
Customers
Delivery
Provide services on top of
their offer
Distribution
Partners
Promotion 25%
Orders
Provides mobile services
To citizens and partners
Web Page
Buy more tags for more services
Reduction of 25%
Swimmingpool
Milk Factory

15. THANK YOU
TagTagCity.com
www.