The document discusses social media and how brands can utilize various social media platforms. It defines social media as a series of conversations and lists common social media tools like widgets, bookmarking, forums, blogs, wikis, social networks, tagging, ratings and reviews, photo sharing, podcasting, online video, and microblogging. It also discusses how different social networks are used more by certain age groups and demographics. The document recommends that brands monitor conversations, engage with customers, and promote their brand on social media. It suggests starting by listening to existing conversations and responding to customer questions in order to participate in social media discussions.

1. What is Social Media?

2. It’s a series of little conversations.

3. What is Social Media? Widgets Bookmarking Forums Blog Wikis Social Networks Tagging Ratings and Reviews Photo Sharing Podcasting Online Video Microblogging Meetups Virtual Worlds

4. What is Social Media?

5. What is Social Media? Brand Consumer #1 Consumer #2

6. How does social media thrive?

7. Does anyone want to hear from a brand?

8. Yes!

9. Who uses social network?

10. Who uses social networks? Social Networks differ greatly in their median age. Twitter - 31 yrs MySpace - 27 yrs Facebook - 26 yrs LinkedIn - 41 yrs The Pew Research Center's Internet & American Life Project

11. Who uses social networks? Twitter AGE (% of online adults using Twitter) 18-24 19% 25-34 20% 35-44 10% 45-54 5% 55-64 4% 65+ 2% INCOME Less than $30,000 17% More than $75,000 10% URBAN vs. RURAL 35% of urban (vs. 29% internet) 9% rural (vs. 17%) Source: Pew Internet Life - conducted Nov/Dec 2008, published Feb 2009

12. Who uses social networks? Facebook Source: Facebook

13. How is it used by individuals?

14. Connecting

18. Sharing

23. Learning

27. Can a brand meet these needs?

28. Provide something to talk about Give them something to share Create solutions to for problems Offer ways for them to learn

29. How do you do this in social media?

30. Monitoring Engaging Promoting

31. Monitoring Engaging Promoting

32. Can it be measured?

33. PR Measurement Mentions/Media Value Awareness Message Advertising Measurement Awareness Traffic Sales Measurement

34. What’s all the buzz about Twitter?

36. How are brands using it?

37. Zappos

38. Dunkin Donuts

39. Dunkin Donuts

40. Comcast

41. What else are brands doing?

42. Starbucks

43. Visa

44. Best Buy

45. Hershey

46. Discover Ohio

47. Motorola

48. Threadless

49. DigiKnow

50. Where to start?

51. Where to start? Listen to “dinner” conversations Respond to product questions and problems Allow advocates to promote for you throughout the web