The document discusses e-business frameworks, concepts, methodologies, and technologies. It describes how e-business applications can enable activities like enterprise resource management, customer relationship management, and supply chain management. It also discusses e-business platforms, marketplaces, and the role of the internet in business strategy.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
E-Commerce Business, Technology & Society, Full presentation covering the business model of e-Commerce starting from implementation, operation and revenue streaming, all about how to automate and sell online.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Learning about models of E-Business is made easy through this presentation. It contains the comprehensive information about models of E-Business. It helps the students to learn the concepts quickly with the help of examples. The models are presented with crisp explanation.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
This slide includes:
1. Concept of E-business
2. Defining e-business
3. Essential features of an e-business
4. Nature of E-business
5. Scope of E-business
6. Goal of E-business
7. Impact of E-business
8. Benefits of E-business
9. Advantages of E-business
10. E-commerce
11. Difference between E-business and E-commerce
12. Relation between E-business and E-commerce
13. Advantages of E-commerce
14. Disadvantages of E-commerce
E-Commerce Business, Technology & Society, Full presentation covering the business model of e-Commerce starting from implementation, operation and revenue streaming, all about how to automate and sell online.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Learning about models of E-Business is made easy through this presentation. It contains the comprehensive information about models of E-Business. It helps the students to learn the concepts quickly with the help of examples. The models are presented with crisp explanation.
1.
•
•
• An e-commerce business model aims to use and leverage the unique
qualities of the Internet, the Web, and the mobile platform.
• There are eight key elements of a business model.
Value proposition
Defines how a company’s product or service fulfills the needs of customers.
Questions to ask:
• Why should the customer buy from you?
• What will your firm provide that others do not or cannot?
Successful e-commerce value propositions:
• Personalization/customization
•
Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
2. Revenue model
• Describes how the firm will earn revenue, generate profits, and produce a superior return
on invested capital.
Most companies rely on one, or some combination, of the following major revenue models:
• Advertising (Yahoo)
• Subscription (WSJ)
• Transaction fee (eBay)
• S ales (Amazon)
• Affiliate (MyPoints)
Why may a company want more than one revenue model?
3. Market opportunity
• • Refers to the company’s intended marketspace and the overall potential financial
opportunities available to the firm in that marketspace.
Marketspace
• Area of actual or potential commercial value in which company intends to
operate.
Realistic market opportunity:
•
Defined by revenue potential in each market niche in which company hopes
to compete.
Market opportunity typically divided into smaller niches
4. Competitive environment
• Refers to the other companies operating in the same marketspace selling
similar products.
Who else occupies your intended marketspace?”
• Other companies selling similar products in the same marketspace.
• Includes both direct and indirect competitors.
Influenced by:
• Number and size of active competitors
• Each competitor’s market share
• Competitors’ profitability
•
•
•
•
5. Competitive advantage
• Competitive advantage:
• Achieved by a firm when it can produce a superior product and/or
bring the product to market at a lower price than most, or all, of its
competitors.
“What special advantages does your firm bring to the marketspace?”
• Is your product superior to or cheaper to produce than your
competitors’?
6. Market strategy
• • The plan you put together that details exactly how you intend to enter a
new market and attract new customers.
Details how a company intends to enter market and attract customers Best
business concepts will fail if not properly marketed to potential customers.
Examples:
• YouTube having social network marketing strategy which lets users to
post content on the site for free;
• AOL distributing out free trial CDs through magazines and newspapers
7. Organizational development
• Development plan describes how the company will organize the work that
needs to be accomplished.
Work typically divided into functional departments, e.g, production,
shipping, marketing
This slide includes:
1. Concept of E-business
2. Defining e-business
3. Essential features of an e-business
4. Nature of E-business
5. Scope of E-business
6. Goal of E-business
7. Impact of E-business
8. Benefits of E-business
9. Advantages of E-business
10. E-commerce
11. Difference between E-business and E-commerce
12. Relation between E-business and E-commerce
13. Advantages of E-commerce
14. Disadvantages of E-commerce
60 day new employee survey is a toll used to assess how a newly hired employee has settled in the organization. It will also help identify areas which a company needs to improve on in terms of its new employee orientation program
The title is a rich compilation of essays written by human resources (HR) professionals, consultants and scholars from around the world on the future of HR function in business strategy and the course of action that will help shape the form and substance of the function
Electronic copy available at httpssrn.comabstract=2161742.docxtoltonkendal
Electronic copy available at: http://ssrn.com/abstract=2161742
Electronic Commerce Business Models:
A Conceptual Framework
By
Utkarsh Majmudar
Ganesh N. Prabhu
July 2000
Please address all correspondence to:
Prof. Utkarsh Majmudar
Visiting Faculty (Finance & Control Area)
Indian Institute of Management
Bannerghatta Road
Bangalore - 560 076
India
Fax: (080) 6584050
E m a i l ! utkarsh&qimbxmeUn
Copies of the Working Papers may be obtained from the FPM & Research Office
Electronic copy available at: http://ssrn.com/abstract=2161742
Electronic Commerce Business Models: A Conceptual Framework
Utkarsh Majmudar and Ganesh N. Prabhu
Abstract
The recent boom in the new economy of internet based commerce has created a large
number of firms with a variety of business models that aim to leverage the power of the
internet to further their business goals. In this paper we attempt to provide a
conceptual framework for understanding e-commerce business models on a number of
important dimensions - nature of consumer activity, nature of e-commerce activity,
target customers, targeting strategy, revenue generating modes, procfactfcerwce
delivery modes, payment collection modes, operating modes, market places,
advantage mechanisms and domination characteristics. We also examine means of
improving value proposition and net-friendliness for e-commerce activities and identify
areas where e-commerce models have not been explored or fully exploited so far.
Since the range of economic activities on the internet is vast and growing, newer
models and opportunities are likely to emerge through improvements in internet
technologies as well as innovations in their application to business contexts. Hence
any conceptual framework on e-commerce business models, including our own, can
never be comprehensive.
Electronic Commerce Business Models: A Conceptual Framework - 1 -
Electronic copy available at: http://ssrn.com/abstract=2161742
Electronic Commerce Business Models: A Conceptual Framework
Introduction
The recent boom in the new economy of internet based commerce has spawned a large
number of firms with a variety of business models that aim to leverage the power of the internet to
further their business goals. This paper provides a conceptual framework for understanding these
business models and their characteristics. The conceptual framework is shown in Figure 1.
Locating Electronic Commerce in the Internet Economy
We define electronic commerce as use of the internet medium for conducting economic
transactions. Electronic commerce is a part of a larger internet economy. Conceptually, the internet
economy can be divided into four layers (Barua etal., 1999). Each layer of the internet economy is
listed below with descriptions of the types of companies and names of some of the actual companies in
each category.
(a) Layer One: The Internet Infrastructure Layer. This layer includes companies with products and
services that help cr.
Here is an complete overview for how information technology is emerging to meet next generation business challenges. I tried to cover the presentation with respect to Social Media, Mobility, Analytics, Cloud (SMAC)
1. Management System Integration E-Business E-Markets Supply Chain Management Markets Innovation New Products / New Applications New Organisational Structures New Materials / New Processes Knowledge New Aspects of Management . . . Virtually Extended Enterprises Value Creation Management Technology Management Change Management
2.
3. Management Activities in e-Business Subjects of Management Activities in e-Business Infrastructure of Management Activities in e-Business e-Business - Framework (1)
4. Infrastructure of Management Activities Conceptions Methodology Technology / IST Subjects of Management Activities Product and Service Management Activities in e-Business Resources and Processing Organization / Internal and External Structures e-Business - Framework (2)
5. Products, Processing and Organization as Elements of Electronic Business (5) External Organization Internal Organization Processing Resources Product / Service
6.
7.
8.
9. e-Business: Methodology / Functionality (5) Supplier Producer Customer e-Market Business Web Management 3rd Step: Landscape of Digital Marketplaces for e-Business Web Management . . . . . . . . .
10. New Economy: Framework (5) Conception: Hierarchies Networks Markets Methodology: Technology: Internet EDI Portals CSCW- Intranet XML Technologies Extranet SOAP Agents EAI New Economy: Virtual Enterprises Dynamic Networked Enterprises Virtually Extended Enterprises New Mechanisms for - Co-ordination (e.g. Electronic Aggregation / Matching (Auctions)) - Initiation of Business (e.g. Intelligent Search Methods / Agents) - Intermediation (Service Provision, ..., Fullfilment Provision) - Knowledge Management - ... e-Business Platforms - Web services (SOAP) - Middleware-based EAI - ...
13. Strategy and Internet Internet technology provides better opportunities for companies to establish distinctive strategic positionings than did previous generations of information technology. Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001
15. Textile Business - Functional Structure ERM Weaving SRM CRM Extended Enterprise Resource Management Virtually SCM / SNM Procurement Sales Manufacturing Logistics Logistics Spinning Making up ... ...
16. Textile e-Business Applications Spinning Making up e-Services e-Procurement e-ERM Weaving e-Sales / e - Marketing e-Business Applications SCM/SNM Procurement Sales Manufacturing Logistics Logistics e-Subcontracting
17. Content Exchange and Transactions SCM/SNM Procurement Sales Manufacturing Logistics Logistics 2. One to many / Many to one sell side / buy side Spinning Making up Weaving 1. One to one sell side / buy side e-marketplaces / markets 3. Many to one to many markets, shared solutions
18.
19.
20.
21.
22.
23.
24.
25. List of Marketplaces and Platforms A list of more than 70 textile and clothing marketplaces as well as other platforms are exposed at the following URL: www3.itv-denkendorf.de/mr/read.asp?ident=marketplaces
26. Internet and Strategy The time has come to take a clearer view of the Internet . We need to move away from the rhetoric about “Internet industries”, “e-business strategies” and a “new economy” and see the Internet for what it is: An enabling technology - a powerful set of tools that can be used, wisely or unwisely, in almost any industry and as part of almost any strategy . Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001
27. Fundamental Questions Who will capture the economic benefits that the Internet creates ? Will all the value end up going to customers, or will companies be able to reap a share of it ? What will be the Internet’s impact on industry structure ? Will it expand or shrink the pool of profits ? And what will be its impact on strategy ? Will the Internet bolster or erode the ability of companies to gain sustainable advantages over their competitors ? Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001