While personal ethics are important, they are not enough to define acceptable behavior when one is part of an organization. An organization's code of ethics, collective standards, and formal policies provide consistency by establishing agreed-upon rules and principles to govern group behavior. Evaluating decisions based on their consequences, legal issues, impact on image and culture, and alignment with core values can help ensure actions are ethical from both an individual and organizational perspective. Walking the talk of an organization's ethics over time requires competence, confidence, and tough-mindedness in decision-making.