This document discusses the future of visual search and image recognition technologies. It begins with a brief history of visual search and outlines key areas like object, scene and logo identification. Google and Pinterest are highlighted as leaders in allowing visual searches of images. The document also explores emerging technologies like visual search capabilities from Slyce, Blippar and Houzz. It concludes by discussing potential applications of visual analytics and image data for audiences, brands and businesses.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Every year Upfront Ventures surveys our peer group for their sentiment on the fund raising environment, burn rates, areas of technology interest and the year ahead. This report summarizes the views as of January 2017.
Notes are not enough! Why relying on your notes will lead you down the garden...Ash Donaldson
You take great notes, right? Have you ever compared them to a transcript?
It’s amazing how much of the important stuff we miss as we take the time to interpret what someone says, formulate what we’re going to write, then go through the physical act of writing before switching back into listening again.
In this presentation we’ll walk through the model of communication, exploring the limitations of perception, cognition, attention and memory. By the end I hope you’ll appreciate why your notes are not enough.
Presented at Design Research 2017, Sydney
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Every year Upfront Ventures surveys our peer group for their sentiment on the fund raising environment, burn rates, areas of technology interest and the year ahead. This report summarizes the views as of January 2017.
Notes are not enough! Why relying on your notes will lead you down the garden...Ash Donaldson
You take great notes, right? Have you ever compared them to a transcript?
It’s amazing how much of the important stuff we miss as we take the time to interpret what someone says, formulate what we’re going to write, then go through the physical act of writing before switching back into listening again.
In this presentation we’ll walk through the model of communication, exploring the limitations of perception, cognition, attention and memory. By the end I hope you’ll appreciate why your notes are not enough.
Presented at Design Research 2017, Sydney
As a discipline, DevOps brings order to the complex world of application and service development, testing, deployment, scaling and monitoring. DevOps enables a unified approach to enterprise software development and delivery that reflects the needs of the entire application life cycle. DevOps strives for more collaborative, productive relationships between development and operations teams, with faster development cycles and reduced production risks.
How can you make DevOps work for you organisation?
For more insights, visit www.interquestgroup.com
Técnicas de Blogging Avanzadas para conseguir más tráfico, leads y ventasMiguel Florido
Presentación de mi ponencia en el Congreso DMD Madrid 2017 donde he contado algunas estrategias que he utilizado en mi blog para captar tráfico cualificado y que me han ayudado a superar las 250.000 visitas al mes y conseguir más de 55.000 suscriptores.
No te pierdas los bonus que ofrezco en la presentación.
Stratio Streaming is the result of combining the power of Spark Streaming as a continuous computing framework and Siddhi CEP engine as complex event processing engine.
Get the latest announcements on Microsoft and NVIDIA's HGX-1 platform for artificial intelligence cloud computing, Facebook's new AI server, and the launch of Jetson TX2 for AI computing in cameras, sensors, and more.
Analysing image collections with the computer vision network approachJanna Joceli Omena
Images in Social Media Research:
Digital Tools and Methodological Challenges
Online-Workshop, 10th February 2023.
https://tu-dresden.de/gsw/phil/ikm/kuge/forschung/aktuelle-projekte/bildproteste/news/online-workshop-images-in-social-media-research-digital-tools-and-methodological-challenges
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
From 2002: BBCi Search design case-studyMatt Jones
Work from 2002, presented at the ASIST IA summit, Baltimore, USA - republished here as supplement to Martin Belam's series of posts on the history of BBC Search.
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
As a discipline, DevOps brings order to the complex world of application and service development, testing, deployment, scaling and monitoring. DevOps enables a unified approach to enterprise software development and delivery that reflects the needs of the entire application life cycle. DevOps strives for more collaborative, productive relationships between development and operations teams, with faster development cycles and reduced production risks.
How can you make DevOps work for you organisation?
For more insights, visit www.interquestgroup.com
Técnicas de Blogging Avanzadas para conseguir más tráfico, leads y ventasMiguel Florido
Presentación de mi ponencia en el Congreso DMD Madrid 2017 donde he contado algunas estrategias que he utilizado en mi blog para captar tráfico cualificado y que me han ayudado a superar las 250.000 visitas al mes y conseguir más de 55.000 suscriptores.
No te pierdas los bonus que ofrezco en la presentación.
Stratio Streaming is the result of combining the power of Spark Streaming as a continuous computing framework and Siddhi CEP engine as complex event processing engine.
Get the latest announcements on Microsoft and NVIDIA's HGX-1 platform for artificial intelligence cloud computing, Facebook's new AI server, and the launch of Jetson TX2 for AI computing in cameras, sensors, and more.
Analysing image collections with the computer vision network approachJanna Joceli Omena
Images in Social Media Research:
Digital Tools and Methodological Challenges
Online-Workshop, 10th February 2023.
https://tu-dresden.de/gsw/phil/ikm/kuge/forschung/aktuelle-projekte/bildproteste/news/online-workshop-images-in-social-media-research-digital-tools-and-methodological-challenges
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
From 2002: BBCi Search design case-studyMatt Jones
Work from 2002, presented at the ASIST IA summit, Baltimore, USA - republished here as supplement to Martin Belam's series of posts on the history of BBC Search.
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
UX for Artificial Intelligence / UXcamp Europe '17 / Berlin / Jan KorsankeJan Korsanke
/ My talk from the UXcamp Europe in Berlin. Please enjoy and feel free and don't hesitate to contact me if you have questions or want to talk about UX and AI
What is artificial intelligence, how do we create collaboration and what’s gonna happen in the future?
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
Slides from a presentation given at uxcambridge 2017. This presentation explores the different types of data visualisation that UX designers are likely to encounter and their characteristics. Then it analyses the problems specific to designing for the digital world - we know the type of data we will collect, but not the actual story that the user will see - and how we as designers can make good choices to help users find the stories that exist in their data.
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
SEOktoberfest 2022 - Blending SEO, Discover, & Entity Extraction to Analyze D...Amsive
Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive, talks about blending SEO, Discover, & entity extraction to analyze data at scale at MozCon SEOktoberfest 2022.
What is a Creative Date Scientist (and why the $@%! do we need one?)Dave LaFontaine
This presentation was originally delivered to the SoCal UX Camp; it's designed to help "creatives" to get over their numbers-phobia, and instead start engaging with analytics.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
BrightonSEO 2018 (September 28): How to Optimize for Visual SearchClark Boyd
In this presentation, I cover the key areas of visual search:
- What is visual search?
- How does visual search work?
- Why should you care?
- How you can get started.
Similar to A Picture’s Worth a Thousand Hashtags: How image recognition will power the future of analytics (20)
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
A Picture’s Worth a Thousand Hashtags: How image recognition will power the future of analytics
1. A picture’s worth a
thousand hashtags:
How image recognition
will power the future of
analytics
David Berkowitz
Chief Strategy Officer
Sysomos
dberkowitz@sysomos.com
www.sysomos.com
@sysomos / @dberkowitz
2. About this presentation
This talk was presented to Marketing Week Live in London in March 2017. A
Texan version of this was delivered to W2O Group’s Pre-Commerce Summit
during SXSW that month. If you prefer Frito pie to bangers and mash, I will
gladly send you the W2O edition.
Sources for information shown in slides are presented as links in the bottom-
left corner. Further details about sources, where applicable, are also
included in the notes field when downloading this presentation.
To share your feedback or discuss this further, please contact me at
dberkowitz@sysomos.com.
Thank you.
David
3. And now for something completely standard: an agenda
• A brief history of nearly everything visual search
• Why visual search matters
• How Google, Pinterest, and others are deploying it
• How marketers can use it
• Numerous gratuitous references to all things British
8. Mona Lisa #Hashtags
• #MonaLisa
• #art
• #painting
• #woman
• #lady
• #smile
• #smug
• #Italian
• #DaVinci
• #epic
• #outdoors
• #masterpiece
• #sky
• #France
• #LaGioconda
• #badhairday
• #beautiful
• #Louvre
• #Renaissance
• #portrait
This is a futile exercise. One can’t simply capture the Mona
Lisa in hashtags. It points to the need for better ways to
identify and analyze visual content. Text and hashtags alone
don’t cut it.
10. Drop in a bucket visual
The
Visual
Data
GapRecall how pictures are worth a thousand words? There is
so much more data in images (‘the sun’) than there is in text
(represented metaphorically by the planets).
13. A challenge of Shakespearean proportions:
“His reasons are as two grains of wheat hid in
two bushels of chaff: you shall seek all day ere
you find them, and when you have them, they
are not worth the search.”
-Bassanio, The Merchant of Venice
14. Number of object categories out there
15,000There are
15,000object categories
Source: IEEE
15. Source: Computer Vision by Richard Szeliski
For fun, I included a few
examples of early
attempts at machine-
powered object
recognition.
17. An inflection point waiting to happen
Jason Goldberg, Razorfish:
“I’m strongly bullish on visual
search. It solves a real problem
consumers have… In the not-
too-distant future, it’ll become a
heavily used mainstream
feature. I think the inflection
point is at least a year away, but
not two years." We’re approaching the
inflection point, but it has
taken longer than expected.
This report is from
November 2014.
19. This is simply an
enlarged, cropped
version of the
highlights from the
previous chart.
20. You can’t always get what you want (with text search)
• 74% of consumers say text-based keyword
searches are inefficient for helping them find
the right products online
• 67% of consumers say quality of product
images is very important in selecting and
purchasing products
• 90% of information transmitted to the brain is
visual
• Visual information is processed 60,000x
faster than text
Source: Slyce
22. The dress that inspired Google Image Search in 2001
“…People wanted more than just text. This first became
apparent after the 2000 Grammy Awards, where Jennifer
Lopez wore a green dress that, well, caught the world’s
attention. At the time, it was the most popular search
query we had ever seen. But we had no surefire way of
getting users exactly what they wanted: JLo wearing that
dress. Google Image Search was born.”
-Eric Schmidt, Executive Chairman, Google
Source: Project Syndicate
23. Solving the Clarissa problem My wife gave me this reference. As a kid, she always
wanted to identify and shop for whatever Clarissa wore.
27. Layers of image recognition
A Deep
Learning
algorithm is
presented with
the images
made up of
simple pixels.
The algorithm
discovers simple
regularities that
are present
across many/all
images, like
curves & lines.
The algorithm
discovers
how these
regularities are
related to form
higher-level
concepts
The system gains
a high-level
understanding
of the original
image… all
automatically
Source: GazeMetrix
28. A framework for visual search
Scene
Identification Intelligence
Object
Identification Intelligence
Logo
Identification Intelligence
Image
Identification Intelligence
Category
Identification Intelligence
This notes some of the most important processes within
visual search. Also note that identification and intelligence
are two separate approaches. Examples follow.
29. What follows is an
example using a real
photo from Agnes, a
Chinese tourist to the UK.
30. Here’s her photo. In each subsequent
slide, you can see how the framework
plays out and a sample finding that can
be derived. Note the intelligence
examples that follow are for illustrative
purposes only; feel free to cite the
framework, but not the data itself.
32. Logo Identification:
There is a Fanta logo, and
the text in the top-right says
Starbucks
Logo Intelligence:
Fanta logos are rarely paired
with Starbucks; Fanta logos
are most often seen with
Coca-Cola and Adidas
33. Object Identification:
This looks like fish and chips
with a can of Fanta Lemon
Object Intelligence:
Fanta Lemon is the fourth
most popular soda when
paired with fish & chips
34. Image Identification:
This is the same photo that
appears on Agnes_Cin’s
Flickr and public Facebook
pages
Image Intelligence:
This image hasn’t been
shared in any media outlets
and hasn’t been shared
publicly
35. Scene Identification:
This photo seems to be taken
outdoors during the day
Scene Intelligence:
94% of photos at the British
Museum are shot indoors,
compared to 87% of museum
photos worldwide
43. Pinterest: one of the world’s biggest search engines
• 150 million monthly users
• 75 billion pins
• 2 billion searches/month
• 97% of searches are unbranded
Source: Pinterest
44. Pinterest: search pins from real-world images
Source: Pinterest
Examples from Pinterest’s new Visual
Discovery follow. In the downloadable
version of this talk, the next few visuals
play as GIFs, and you can read more at
the source below.
53. Toys R Us offers Slyce image detection for its catalog
Source: Slyce
54. Visual search to complement textual search
eMarketer: Do you think [visual search]
will replace some types of searches, or
do you think it will augment existing
searches?
Gierhart: It will probably augment. It’s
adding a new utility to what was there
before... There will still be contexts for
both.
Source: eMarketer (see a related video on YouTube)
57. TheTake uses AI to identify products, locations in video
Source: TheTake
58. What’s Possible
with
Image Analytics
The images that follow are sample
reports drawn from Sysomos. The data is
again for illustrative purposes. Reach out
if you want to dive deeper into any of
this.
59. Visual analysis: understanding visual characteristics
Logo recognition
Object recognition
Scene recognition
Food recognition
Color detection
OCR: Search text within
images
60. Visual analysis: understanding visual characteristics
Logo recognition
Object recognition
Scene recognition
Food recognition
Color detection
OCR: Search text within
images
61. Visual analysis: understanding visual characteristics
Logo recognition
Object recognition
Scene recognition
Food recognition
Color detection
OCR: Search text within
images
67. So long,
and thanks
for all the fish.
Let’s take tea!
David Berkowitz
Chief Strategy Officer
Sysomos
dberkowitz@sysomos.com
www.sysomos.com
@sysomos / @dberkowitz
Editor's Notes
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
The amount of data available from visuals versus text is like comparing the Earth to the sun
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
And now, some history…
https://en.wikipedia.org/wiki/Bill_Bryson
The challenge with image search – courtesy of William shakespeare
http://www.rhymezone.com/r/gwic.cgi?Path=shakespeare/comedies/merchantofvenice/i_i//&Word=have+them,+they+are+not+worth+the+search.#w
His reasons are as two grains of wheat hid in two bushels of chaff: you shall seek all day ere you find them, and when you have them, they are not worth the search.
http://www.rhymezone.com/r/gwic.cgi?Path=shakespeare/comedies/merchantofvenice/i_i//&Word=have+them,+they+are+not+worth+the+search.#w
Image: https://www.biography.com/.image/c_fill,cs_srgb,dpr_1.0,g_face,h_300,q_80,w_300/MTE1ODA0OTcxNzgzMzkwNzMz/william-shakespeare-194895-1-402.jpg
http://ieeexplore.ieee.org/document/7298599/
Computer Vision: Algorithms and Applications
Richard Szeliski
Springer Science & Business Media, Sep 30, 2010 - Computers - 812 pages
https://books.google.com/books?id=bXzAlkODwa8C
https://books.google.com/books?id=bXzAlkODwa8C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=true
A lot goes into this whole image recognition thing
Computer Vision: Algorithms and Applications
Richard Szeliski
Springer Science & Business Media, Sep 30, 2010 - Computers - 812 pages
https://books.google.com/books?id=bXzAlkODwa8C
http://blog.slyce.it/wp-content/uploads/2015/11/Visual_Search_Technology_and_Market.pdf
Note Rolling Stones reference (British)
Source: Slyce, summer 2015
After last bullet: shouldn’t this whole talk be in emoji?
http://www.vogue.co.uk/article/j-lo-green-versace-dress-responsible-for-google-image-search
“In an interview charting the evolution of the internet-service provider, Schmidt revealed that following the singer's appearance on the red carpet at the 2000 Grammy Awards wearing that diaphanous, slashed-to-the-navel Versace dress, the relatively new Google search engine was inundated with people wanting to see it - except that they couldn't.”
----
So our co-founders Larry Page and Sergey Brin – like all other successful inventors – kept iterating. They started with images. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born.
http://www.vogue.co.uk/article/j-lo-green-versace-dress-responsible-for-google-image-search
“In an interview charting the evolution of the internet-service provider, Schmidt revealed that following the singer's appearance on the red carpet at the 2000 Grammy Awards wearing that diaphanous, slashed-to-the-navel Versace dress, the relatively new Google search engine was inundated with people wanting to see it - except that they couldn't.”
----
So our co-founders Larry Page and Sergey Brin – like all other successful inventors – kept iterating. They started with images. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born.
It’s an exciting time – Facebook is literally giving its technology away
http://www.theverge.com/2016/8/25/12630850/facebook-fair-deepmask-sharpmask-ai-image-recognition
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
https://www.gazemetrix.com/
Visual Search Framework
Category identification: that is a green dress
Image identification: that is a photo of Jennifer Lopez wearing a green dress from the 2000 Grammy Awards
Object identification: that is a Versace green dress, and here it is offered by various retailers and shown on people other than J-Lo
Category intelligence: green is the fifth most popular color of dresses this year
Image identification: that image was shared by 29,400 people and media outlets
Object identification:
Object intelligence
Scene identification: those are trees and mountains and it’s daytime and there are seven people all in this photo
Scene intelligence: 29% of photos of that green dress are shown in daytime, and 8% are paired with luxury handbag brands
Logo can apply to text as well
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
When you’re ready to buy, you can check out right on Pinterest, or get things directly from your favorite brands. CB2, Macy's, Neiman Marcus, Target, Wayfair and other brands will all be offering shoppable looks, thanks to Pinterest’s new partnerships with Curalate, Olapic, Project September, Refinery29 and ShopStyle.
Bangers and Mash – Pinterest Visual Discovery
Prince George Pinterest Visual Search
Prince George Pinterest Visual Search
Big Ben Pinterest Visual Search
Big Ben Pinterest Visual Search
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
eMarketer: Do you think [visual search] will replace some types of searches, or do you think it will augment existing searches?
Gierhart: It will probably augment. It’s adding a new utility to what was there before. There are probably several situations where you still are not going to be able to find that thing you’re thinking of, so you’re going to want to search. There will still be contexts for both.
eMarketer: What prompted you to decide to pull the trigger on visual search now?
Gierhart: We wanted to be first to market. I think visual search is the next thing that everyone’s going to start rolling out in the next year. So we just wanted to get out there and start trying it with our customers so we could figure out how to improve it.
- See more at: https://www.emarketer.com/Article/CMO-One-to-One-Neiman-Marcus-Readies-Visual-Search-Shoes-Handbags/1011580#sthash.ym76vUpl.dpuf
https://blippar.com/en/showroom/#planet-earth-ii
Get closer to the natural world with Blippar and Planet Earth. Scan one of seventeen everyday objects to reveal one of the incredible animals featured in the series. See the creature up close and learn some surprising facts. Try it yourself now by scanning your hand, a rose or a fork. Selected regions only.
www.blippar.com
Houzz Visual Match
http://blog.houzz.com/post/150412447953/houzz-introduces-visual-match-making-it-even
eMarketer interview with Liza Hausman
http://totalaccess.emarketer.com/Interview.aspx?R=6002271&dsNav=Ntk:relevance%7cliza+hausman%7c1%7c,Ro:0,Nr:NOT(Type%3aComparative+Estimate)
https://www.emarketer.com/Interview/Use-of-Augmented-Reality-Image-Search-Boost-Likelihood-of-Online-Home-Product-Purchases/6002271
eMarketer: You recently introduced another tool called Visual Match. What is it?
Hausman: Think about Visual Match as an automatic search. For any image you see on Houzz, it’s automatically looking for matches and will start recommending similar photos.
eMarketer: What has been the reaction to Visual Match?
Hausman: It’s been phenomenal. One of the early popular features on the Houzz app was these green tags that professionals and brands could add to their photos, to identify the products and materials in the photos. Houzz users loved the ability to not only see a photo and get excited about it, but also find out what’s in the photo and where to get it.
A lot of our development lately is focused on making that easier. Both View in My Room and Visual Match came out of this desire—they help people not just discover what they love, but take the next step and transact.
https://techcrunch.com/2017/02/13/working-with-major-studios-thetake-launches-ai-image-recognition-engine-for-businesses/amp/
Focus is now a B2B model to partner with studios, networks
https://thetake.com/products?mId=2791&mName=Fifty%20Shades%20Darker&mImage=https%3A%2F%2Fimg.thetake.com%2Fmovie_images%2F9c15cd823da4514f36ca1ac80cbdcb86df39d8b52ca16d813ffb2d02061ea8fc.jpeg
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
Multi select of Objects / Scenes/ Food etc.
Understanding visual characteristics
TASK: Find me all photos with “Coca Cola logo” taken at a beach with a ball OR balloon in the picture
Task: Find me all photos with “Coca Cola logo” taken at a beach with a ball OR balloon in the picture
Task: How often do people drink Coca Cola with “Burgers” vs. “Pizza” in Europe
Task: Most popular ‘colors’ of Coke ‘cans’ at different ‘scenes’
Task: Upload a list of user segments and understand their conversations, preferences and behavior patterns
Task: Identify partnership opportunities – co-branding and join promotion
Task: More intuitive and granular reporting along with geographic and behavior insights.
Creative optimization
Influencer marketing
Rights management
Leak prevention
Creative – Buster of John Lewis: https://s3-eu-central-1.amazonaws.com/centaur-wp/creativereview/prod/content/uploads/2016/11/Buster-The-Boxer-John-Lewis-Christmas-Ad-07.jpg
Influencer: Emma Willis of The Voice, Big brother
Rights management – Saul Goodman – Better Call Saul - http://static.tvtome.com/images/genie_images/news_hub/uploaded/TimSpotnews137893011780/breakingbad_saul.jpg
Help image: http://images6.fanpop.com/image/photos/36600000/The-Beatles-image-the-beatles-36630507-500-422.jpg
Partnership ideation image: Sherlock / Watson - http://i.dailymail.co.uk/i/pix/2014/07/28/article-2708469-0C0AAB1D000005DC-912_634x395.jpg
Competitive intelligence: Jessica Ennis-Hill, Olympian - https://static.independent.co.uk/s3fs-public/styles/story_medium/public/thumbnails/image/2015/12/05/09/Jessica-Ennis-Hill.jpg
Customer service – British Airways flight attendant - http://i4.getwestlondon.co.uk/incoming/article9033228.ece/ALTERNATES/s615/JS60931715.jpg
Summary slide (didn’t use)
Technology progress around image recognition is moving faster than consumer behavior is shifting
There are many interlocking components to visual search, and progress is happening everywhere
We mammals are better adapted to visual than textual search
There will always be a gap between what’s shared textually and what’s shared visually
The J-Lo/Clarissa problems have been practically solved; marketers must prioritize consumer education
There are many applications for visual search data: research, customer service, influencer marketing, creative optimization crisis management, and many more
A picture’s worth a thousand hashtags: How image recognition will power the future of analytics
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search• Discover what you can find by searching images that doesn’t show up in text search• Explore the kinds of insights that you can unearth from those visual search results• See how visual search can then fit in with your overall marketing plan, from content marketing to customer service