The document provides a summary and highlights from CES 2019. Some of the key points included:
1. Privacy was a major theme at CES 2019, with every device collecting data. This is a change from previous years where privacy was not as big of a focus.
2. Voice assistants continued to be a major focus, with Amazon and Google platforms continuing to integrate across more devices.
3. 5G networks rolling out will allow for more capabilities with connected devices and IoT at a larger scale through increased bandwidth and speeds.
4. Notable company announcements and displays included Honda's privacy-focused "Dream Drive" connected car program, smart toilets and dog toilets
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
CEO sustainability club Luxembourg presentation Olivia Walker - Frost&Sull...francoisneu
Great presentation from Frost & Sullivan in Luxembourg at CEO Sustainability Club (by IMS Luxembourg) on the "Mega Trends" which will change the economy in the coming years.
What We Learned at CES and What Brands Have to Know – Day 2 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 2 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
IQ Telecom shines a spotlight on some of the major current trends in the mobile industry.
Follow our SlideShare page for more trending news and slidedecks!
Cloud Computing Stats - The Internet of ThingsRapidScale
The Internet of Things (IoT) is all about connecting devices and objects through the Internet. It’s a giant network of connected “things,” including people, creating relationships between people-to-people, people-to-things, and things-to-things.
Here are some statistics about the Internet of Things.
In this deck we look at key industries being disrupted by mobile, including transportation and travel, online and offline commerce, and hardware and IoT.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Deloitte Technology Media and Telecommunications Predictions 2016David Graham
Welcome to the 2016 edition of Deloitte’s predictions for the Technology, Media, and Telecommunications (TMT) sectors. These Predictions reveal the perspectives gained from hundreds of conversations with industry leaders, and tens of thousands of consumer interviews across the globe
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
CEO sustainability club Luxembourg presentation Olivia Walker - Frost&Sull...francoisneu
Great presentation from Frost & Sullivan in Luxembourg at CEO Sustainability Club (by IMS Luxembourg) on the "Mega Trends" which will change the economy in the coming years.
What We Learned at CES and What Brands Have to Know – Day 2 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 2 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
IQ Telecom shines a spotlight on some of the major current trends in the mobile industry.
Follow our SlideShare page for more trending news and slidedecks!
Cloud Computing Stats - The Internet of ThingsRapidScale
The Internet of Things (IoT) is all about connecting devices and objects through the Internet. It’s a giant network of connected “things,” including people, creating relationships between people-to-people, people-to-things, and things-to-things.
Here are some statistics about the Internet of Things.
In this deck we look at key industries being disrupted by mobile, including transportation and travel, online and offline commerce, and hardware and IoT.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Megatrends in Tech - Greg Collier @RootsTech 2015Greg Collier
http://rootstech.org/schedule?lang=eng
Use the IS Business selection navigation on the left margin.
IS2760 Mega Trends in Tech - Present and Future and How They'll Impact Your Top Line
Greg CollierWednesday (Feb. 11)Ballroom D4:45Category: IS BusinessPass Type: Innovator SummitFam Hist Skill: AllTech Skill: All
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to KnowNatalia Hatalska
TrendBook 2014 presents an analysis of the 5 top consumer technology trends which we will be dealing with next year. In this year’s TrendBook, you will find the following chapters: internet of places, connected cars, robots, sustainable development & economies of unscale. The commentators are the most important, most influential and most well-known experts in their respective categories, among the others: Chris Anderson, Nancy Lee Gioia, Chris Dancy, Matt Webb, Elliot Garbus, Prof. Russ Tedrake, Scott Sedlik, Thomas Kolster.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
The European technology media landscape has become increasingly complex, fragmented and diverse. So, what do brands need to know? Check out our latest European insights report with insights from Bob Safian.
Similar to CES 2019 Marketer Recap - Consumer Electronics Show (20)
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. Introduction
I’ve attended the Consumer Electronics Show (CES) every year since 2007. Continuing
in the tradition of my many years of recap decks, including one recapping my first ten
years attending, here is another highlight reel stressing what matters for marketers, with
some topics of general interest thrown in.
I like to have a bit of fun with it too. It’s a big, crazy show. Most of the takeaways and
coverage are equally ridiculous – exercises in bias confirmation rather than meaningful
prognostication. My own role in this is no better, but at least I’m transparent about it,
and in the process, I will show examples from anywhere and everywhere.
Lastly, sources are linked throughout. If you need additional source information, I can
send you the PowerPoint.
Thanks so much for reading this. Please contact me if you have other feedback, or you
know of something I should include in this deck.
David Berkowitz
4. Connecting ideas and people
• I love sharing knowledge and
learning from others. To further the
exchange of ideas, I produce two
ongoing media properties:
• My weekly newsletter, Serial Marketer
Weekly (see bit.ly/seriallysignup),
includes an original column about
marketing trends, plus job and event
listings.
• My Slack group, Serial Marketers,
brings 350+ senior professionals
together to discuss tech, trends,
events, jobs, and more. Visit
serialmarketers.net for an invite. 4
5. Overarching themes, part 1
• It’s the Year of Voice! Again! And it will be in 2020!
• Software continues to be generally more important than the hardware at CES –
not unlike the tech industry writ large. Even for voice-powered devices, the key
theme is how Amazon and Google platforms integrate with other devices.
• The most impactful technologies, such as automated vehicles that transform
how and where people work and live, may take decades to fully play out.
• Despite all the floor space that is still dedicated to increasingly high-definition
TVs (perhaps 16K resolution will soon replace 8K as the platinum standard), so
many critical technologies and paradigms are invisible.
• Artificial intelligence is used to improve countless software innovations.
• 5G networks, as they gradually roll out, will power many of the next enhancements in
hardware and allow consumers and professionals to do even more with their mobile and
other internet-connected devices.
• Insert something about blockchain here. (This line needs to be in every recap
for marketers.)
6. Overarching themes, part 2
• While the automotive industry commands prime real estate in the Convention
Center’s North Hall and gets some of the largest Fortune 500 brands to make
a splash at the show, look for the healthcare exhibitors to give a taste of
improvements that can materially benefit the largest number of people. Yes,
many if not most of these are frivolous and wouldn’t (and probably shouldn’t)
make it to market, but quite a few others should impact people’s quality of life
– and a handful will save lives.
• The ‘trade war’ between the US and China may be the biggest macro-
economic factor that affects so much of what happens after CES. China in turn
is preventing currency from leaving the country. This could cool the overseas
expansion of some Chinese startups, it could increase prices of goods relying
on parts manufactured or assembled in China, and it could further close off
China as a viable market for US companies.
7. Most important trends for 2019
• Here are the three stories that are jumping out as I process all of this during
the show itself.
• The New Story: Privacy. I don’t recall privacy coming up much in years past. In 2018,
marketers were getting ready for GDPR (the European privacy legislation), but it didn’t
seem to overtake CES. Now, with every device collecting data, it is top of mind, and
marketers can’t avoid fielding and asking tougher questions. It’s all the more intriguing
that Honda is using this show to announce its Dream Drive program that has so many
privacy implications for buyers, sellers, and consumers. See many more thoughts on that
further on.
• The Evergreen Story: Voice. As noted in the slide above, the mantle passed from the Year
of Mobile to the Year of Voice. Just keep that in your decks at least through 2030.
• The Evolutionary Story: 5G. At CES, the launches and conversations around connected
devices and the Internet of Things (IoT) have been going on for about five years. It’s 5G
that is now making all of this possible at scale, with bandwidth and speed that consumers
and manufacturers need. It’s just funny that 5G is such a hot topic now, but it seems like
everything that one can actually do with 5G has been out here for awhile. And that is to
the credit of CES, not its detriment. If you’ve been coming for a few years or following it,
5G is the glue that’s been needed. And this is also going to be a complex, multi-year story
going forward.
8. Shadow CES
Already getting nostalgic at the start of 2015, I wrote a LinkedIn Pulse column describing the experience of
attending CES my first few years. It will probably always be relevant. Excerpts:
• This was my ninth straight year attending CES representing a marketing agency. It was a
strange experience in earlier days. Clients weren’t there, unless consumer electronics brands
happened to be clients. I’d spend time hitting up side events of some digital pioneers I admired
like Chris Heuer’s Social Media Club and Jeff Pulver’s 140conf. I was the only person
representing my agency, and most places I went, I was the only person representing any
agency….
• Then, I got to the meat of the story, discussing the differences between Public CES (the one everyone talks
about) and Shadow CES (which is where most of marketers’ education and deal-making happen).
•
The other CES is the Shadow CES. This is the one that tends not to get as much attention, but for
some brands, it’s more productive. It happens at places like the Cosmopolitan or Four Seasons.
A more official version of the Shadow CES took place at the Aria this year. Dubbed the C-Space,
it was where marketers could meet up with established media companies like NBC Universal
and emerging ones like Samba TV. They could also meet with each other. I joined one private
discussion with select executives from an advertising trade association. While it had little to do
with CES directly, it was a terrific opportunity to learn from these people who I wouldn’t have
readily met otherwise.
•
9. Use this framework to chart the impact of what you see at CES
(note: this will vary for everyone, so you need to customize it for what’s right for you;
a voice-powered home appliance running on a 5G network may be Essential for one business but
Irrelevant for another)
New
Useful
InnovativeIrrelevant
Applicable Essential
11. Is CES Closer to “Gender Equity”?
Yes, but with a long way to go.
“’Diversity is about having people who see
things differently — frankly, disagree with
you and tell you that you are stupid,’ said
Tania Yuki, CEO of social media analytics
company Shareablee and an attendee of
CES for the past several years. The big
question, she says, is whether CES has
really listened to its critics.”
-AP
12. Same as it ever was
“‘A.I. will pervade the show,’ said Gary
Shapiro, chief executive of the Consumer
Technology Association, which owns CES.
If this all sounds like a repeat of last year,
that’s because much of it is. Artificial
intelligence was 2018’s hottest tech trend,
too. In other words, the tech industry is in
a state of iteration rather than making
leaps and bounds with something totally
new.”
-The New York Times
13. John Koetsier’s “13 Amazing, Odd, And
Wonderful Things To Expect At CES”
(read the full article for context)
1. Smart luggage
2. Underwater drones
3. Smart home bonanza
4. Robots for everything
5. AI for everything
6. Voice for… yup… everything
7. 5G
8. 8K
9. Cars (smart & otherwise)
10. Better 3D printing
11. Better batteries
12. Better privacy
13. AR & some VR (but will it be better???)
Source: Forbes
14. ‘Digital wellness’ pervades all
gadgets – not just health tech
“As a growing concern in today’s global culture,
digital wellness goes well beyond the gadget
capabilities that will be featured in CES 2019’s
health and wellness track, which focuses on
medical, wearable, fitness and accessibility
applications. Holistic wellness is something that
consumers now expect to be intrinsic to gadget
design. Perspectives on digital wellness vary widely,
but a seamless, frictionless and ambient user
experience is common to them all.”
-James Kobielus, Silicon Angle
15. Apple Snubs Google (and less directly
Facebook) via Vegas billboard
Source: @chrisvelazco
16. What agency execs hope for and
dread about CES
“At CES, I want to see ideas, tech and services that help marketers
connect and stay relevant with this new engaged and empowered
person. Technology is the conduit through which brands tell their
stories, but understanding how tech, ideas, new behaviors and
trends, products & services, and interactions all crystalize to power
daily living – that’s what’s going to create the true consumer
connections of tomorrow.”
-Tim Jones, CEO, Publicis Media Americas in Campaign
(visit the link for many others’ perspectives)
17. Macro Trend: Keep an eye on China and
how the trade war could hurt tech sales
“China accounts for about $52 billion in sales for Apple, and is its third-
largest market… For Qualcomm, a chip maker whose technology is used in
many Apple smartphones, the figure is $15 billion, or about 65% of its total
sales, according to an estimate by FactSet. Others with big bets on China
include Intel (24% of sales), Micron Technology (51%), and Texas
Instruments (44%)… Tariffs were supposed to hurt China by hitting its
exports to the United States. That hasn’t happened. Should it persist, the
trade war will, of course, hurt Chinese companies, just as it has already
hurt so many American companies. But if the conflict eventually drags down
Chinese consumer demand, businesses all over the world will be the
losers.”
-Weijian Shan, The New York Times
18. Say “5G” five times fast if you want
to sound smart about CES
“Coming into CES, the odds-on favorite for most talked-about
technology was 5G, the next generation of wireless connectivity that
is supposed to let people download entire movies to their phones
within minutes, if not seconds. Top execs from AT&T and Verizon will
talk about the telecom giants’ efforts to light up their 5G networks in
respective keynotes. And many other sessions throughout CES will
explore various applications of 5G, from self-driving cars and smart
cities to ultra-high-definition streaming entertainment and virtual
reality.”
-Tim Peterson, Digiday CES Briefing
19. Our phones which might be killing
our sanity could save our lives
“Phones are the new medicine. Digital health and wellness have
grown increasingly popular over the past five years, but innovations
in the space now go far beyond wearables that count your steps and
track your sleep. Nearly 120 digital health companies will be at CES
this year, a 23 percent increase from 2018. There will be plenty of
the usual watches and smartphone apps, but consumer goods are
getting in on the digital health game too — though most remain
shrouded in mystery. Pantene promises to use AI to improve your
hair, Olay is debuting a new skin gadget and L’Oreal is launching
some type of health sensor. Sleep will also be a central focus again
this year, with gadgets that promise to soothe you into dreamland
with meditation, calming sounds and hypnosis.”
-OZY CES briefing
20. Marketers must not see Facebook Story ads on Facebook,
so Facebook puts them on airport doors instead
“These days Facebook’s biggest topic to discuss with marketers is its
story ads, said Rabkin. The company has been increasingly pushing
the full-screen vertical video ad format since copying Snapchat’s
story product for Instagram and eventually Facebook and
Messenger. The company even plastered signs promoting its story
ads on automatic sliding doors at McCarran International Airport, so
that marketers coming to CES see them when exiting terminals on
the way to the taxi line.”
-Tim Peterson, Digiday CES Briefing
21. Hungry? Eater has your guide for where to take a client
or treat yourself
23. E.B. Moss at MediaVillage has video recaps for Day
1 and Day 2 (and perhaps others not here yet)
24. The New York Paper of Record Crowns
Virtual Assistants and 5G the CES Victors
25. DigitasLBi: B2B brands tap CES to find partnerships,
control internal costs and learn about the future (with lots
of specific brand activation examples)
Source: Advertising Week
26. View Twitter’s own roundup of CES tweets from its
marketing team (how meta)
(and yes, I’m psyched they cited my tweet-storm on Honda)
28. Honda dashboard gamifies rewards
for drivers with brand integrations
“With Honda Dream Drive for
Drivers, drivers can earn points
for using the connected
dashboard to navigate to their
next destination, pay for gas,
order food or purchase things
like movie tickets. Passengers
also get points for listening to
the radio or playing games
through a Honda app.”
-Ilyse Liffreing, Digiday
(image source: Honda)
29. So many questions for Honda re:
Dream Drive
• How easy is the opt-in/opt-out process for drivers?
• Will participants know exactly what data is shared with who? How easily can
they be tracked, or can personally identifiable information (PII) be
surreptitiously tied to an individual?
• Do passengers have any say in this? Does getting in a driver’s car mean you
implicitly opt in to their data collection? It’s one thing to have to accept their
taste in music, but now you have to accept their data?
• Could there be a worse time to announce this? See Vice’s investigation on
data resellers, or The New York Times’ piece analyzing data that apps collect,
or this new lawsuit against The Weather Channel.
• Is all of the skepticism overblown? Are consumers – actual Honda drivers –
likely to be that concerned, or will they welcome getting a free cup of coffee
for something they do anyway?
• See more on my Twitter thread:
https://twitter.com/dberkowitz/status/1083009982092664837
30. CES: The Show Where Real Companies
Put out Real Press Releases with the
words “Intelligent Toilet”
From a very real press release:
“Use app or the remote to program
personalized presets for different
users, and you can use voice to
access the preset/profile (in case
you misplace the remote). There is
probably a difference between you,
your spouse, and your children
when it comes to washing; this lets
you easily program and select
personalization using voice and
app.” - Kohler
32. Every Smart Home needs a Swidget
(this is a plug for a friend’s company, and it’s not a bad idea to minimize
hardware clutter)
33. HTC wants to be “Netflix of VR” – but Netflix is a media company,
and VR needs to get over many hardware issues as well as offering
must-watch content
Source: Adweek
34. Again at CES, everything is connected to a mobile app and has a
screen – such as the Whirlpool Connected Hub Wall Oven concept
“Our new Connected
Hub Wall Oven will act
as a helping hand in
the kitchen – teeing up
recipe suggestions
based on preferences,
offering cooking tips,
maintaining the busy
family calendar and
providing step-by-step
cooking instructions –
straight from the oven
door. It will offer
families a whole new,
automated way to
approach getting food
on the table.”
-Whirlpool
35. Yes, there were some token mentions
of blockchain
Source: @dberkowitz
36. The informal favorite gadget that kept
coming up in conversation: BreadBot
Source: CNET
37. Wellness company accuses CES of gender
bias for rescinding innovation award
Source: Lora DiCarlo
38. Dean’s Best of CES roundup leads
with P&G
“Procter & Gamble showed up at CES at with five
innovative products, including the Opté Precision
Skincare Wand. It scans your skin with a blue LED
light to find your age spots. A microprocessor
analyzes the age spots and customizes the serum
instantly to apply to them. It uses inkjet technology
to deposit the customized serum to cover each
imperfection, careful to avoid putting the serum
on non-blemished skin.”
-Dean Takahashi, VentureBeat
39. Intel/Warner Bros show off how immersive
entertainment could look in self-driving cars
Source:
Intel / Adweek
41. Serenity now! Mental health tech has
a big year at CES
“One key trend that absolutely exploded this past year is mental
well-being. Between the sleep, relaxation, concentration and
meditation products on display, you couldn’t walk five feet without
encountering another pitch. The list includes some familiar faces (to
us, at least) like the Muse meditation and sleep headsetsand a whole
slew of new entrants.”
-Brian Heater, TechCrunch
42. TechCrunch: Holoride in-car VR ‘best
thing at the show’
“After days of demos and announcements
and miles of walking, I’m confident in
declaring Holoride the best thing at this
year’s CES. The designation of ‘The best
thing at CES 2019’ is my badging. This
isn’t an official award handed out by a
governing body. This is just me
saying Holoride is the best thing I’ve seen
at the show…. The thing that impressed me
the most is from Holoride, a startup
from Audi that wants to put VR in cars to
entertain and reduce motion sickness.”
-Matt Burns, TechCrunch
43. It’s the Year of Voice
(Part II, or III, or IV, or…)
Remember the 20 years in a row of the Year of Mobile?
They’re over. Just in time for the next 20-year cycle.
44. Alexa voice skills are up 120%, but
quantity isn’t a barometer of quality
Source: TechCrunch
45. It’s the Decade of Voice
“The baton has been
passed from the iPhone to
Alexa as the most
transformative technology
over the next decade.”
-Scott Galloway, Gartner L2
46. Smartest branding and partnership: Google Assistant reps were
around as extra hands in booths with products that integrated with
Google (even if the products also worked with Amazon and others)
47. Not every brand is taking sides with
Google or Amazon
Source: LG
49. Simplehuman’s latest ‘innovation’ is neither simple or
something any human wants: a mirror that is also a lamp
and Google Home speaker
Source: The Verge
52. 360i gives Google the edge in voice
"The war on voice is going to be won in your pocket, on your mobile
device. Not your smart speaker. What's less understood is that
Google is coming on extraordinarily strong, and their advantage is
the smartphone. It's Android; it's what's in your pocket. That's going
to lead to a lot of strength for Google.“
-360i CEO Jared Belsky in Ad Age
53. Voice assistants “conquer” CES;
which one can you trust?
“If virtual assistants haven’t yet taken
over the entire tech world, they’ve at
least conquered CES, the annual tech
expo that’s going on right now in Las
Vegas. Alexa, Google Assistant, and
various also-rans are de rigueur
among this year’s wares at the
conference, animating everything
from lawnmowers to dishwashers to
a $7,000 smart toilet.”
-Will Oremus, Slate
54. Fun with CES
Some highlights from past years with new updates for 2019
58. Blockchain Bingo: Check the box when you hear someone say
blockchain is the solution for…
Transparency Apathy Herpes Supply chain
management
Fraud
Beating
Jeopardy!
Internet of
things hacks
Fake news Locusts Declining
productivity
Beating
LeBron
Food
poisoning
FREE
(store your
Bitcoin here)
Bed wetting Hollywood’s
reliance on
sequels
Forgetting
lyrics
Anti-Semitism Halitosis Kardashians Digital rights
management
World peace Self-driving
car accidents
Atheism Rabid ferrets Nougat
59. Voice Assistant Bingo:
Find any of these voice-powered devices
Refrigerator Hose Razor Ice cream
cone wrapper
Pepper
grinder
Lamp Bridle Selfie Stick Minivan Vacuum
Watch Toilet FREE
(shut up and
enjoy a rare
moment of
quiet here)
Condom Stilts
Rosary beads Luggage Gas pump Umbrella Dog leash
Thermometer Bra Toboggan Pack of gum Shoes
60. Drone Bingo! Find a drone that…
Slices bagels Waters plants Takes selfies
of you
Takes selfies
of itself
Kills spiders
Whispers
sweet
nothings in
your ear
Hallucinates Tickles Farts so it
covers up
when you do
Shuts up
movie talkers
Plays a
perfect game
of Jenga
Fights fires FREE
(recharge
your drone
here)
Dances Clips toenails
Votes Tampers with
elections
Builds walls Sweeps
chimneys
Plays soccer
Collects
stamps
Cuddles Gives rides to
hamsters
Fetches
newspapers
Holds your
place in line
61. Still the best thing to ever come out of virtual
reality: Oculus founder Palmer Luckey memes
Source: The Verge
62. And this year, there’s CES Middle East!
Source: David Weinberg
63. This was from CES 2015, and it remains one of the craziest show announcements ever. The Belfie Stick got more buzz
than some of the CES keynotes, and it has one of the best logos ever. Now that’s category innovation.
64. See you at CES 2020?
Let’s plan ahead!
David Berkowitz
david@serialmarketer.net
www.serialmarketer.net
Connect:
• LinkedIn: David / Serial Marketer
• Twitter
64
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