There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
Hebrews 4:1-2 [Open in Libronix (if available)] implicitly teaches that the entrance into Canaan was used as a shadow for the true land of promise: that heavenly country (Hebrews 11:15-16 [Open in Libronix (if available)] ). Our lives follow that shadowy pattern of living in our worldly wilderness before crossing into that eternal land of milk and honey.
Lesson 1 of 2 on the Deity of the Lord Jesus Christ. This lesson focuses on the New Testament Evidence that Christ is God, including John 1, Hebrews 1 and Colossians 1.
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
Hebrews 4:1-2 [Open in Libronix (if available)] implicitly teaches that the entrance into Canaan was used as a shadow for the true land of promise: that heavenly country (Hebrews 11:15-16 [Open in Libronix (if available)] ). Our lives follow that shadowy pattern of living in our worldly wilderness before crossing into that eternal land of milk and honey.
Lesson 1 of 2 on the Deity of the Lord Jesus Christ. This lesson focuses on the New Testament Evidence that Christ is God, including John 1, Hebrews 1 and Colossians 1.
Exodus 3:7-10 God said go, Moses said no. Moses excuses for why he could not do what God was telling him to do in leading the Israelites out of Egypt was in essence saying no to God.
For some they were plagues; for others just wonders
Next Lesson: 21 - THE COMMANDMENTS
http://www.slideshare.net/lsotorv/21-the-commandments
(hilite+rightclick+open)
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in...Sarah Jane Johnson
A Semiotic Analysis of cultural symbolism presented in Paris in June, 2015, at Semiofest - the commercial semiotics conference.
Author: Sarah Jane Johnson of Athena Brand Wisdom
Nexr week: Putting our eyes on the giver of dreams.
With this we will finish our Dreams study and will take a summer break. We will re-start with the study of Visions in August 14.
Combining Semiotics with Other Approaches for Richer ResultsSarah Jane Johnson
A presentation by Sarah Jane Johnson of Athena Brand Wisdom detailing ways that Marketing Semiotics can be used to enhance the results of qualitative market research. Presented at the AQR-QRCA conference in Budapest, April 2014.
Semiotics: How To Increase Meaningfulness, Effectiveness & Cultural Relevancy...Dr. Martina Olbert
Brand communication suffers from over-saturation, fragmentation, inconsistency, or worse a sheer meaninglessness in the local markets worldwide. What's lacking is the cultural relevancy, which drives innate value of brands and triggers purchase behaviour. Globally unified and adapted brand contents often fail to resonate with the local specifics of people and culture. Semiotics can serve as a great instrument to increase cultural relevancy and stimulate brand growth from bottom up. In this presentation, you'll find the methodological approach to increasing brand's cultural relevancy and a couple of practical examples of optimising brand communication in the Czech Republic. The focus here is on redefining meaning in the beer and detergent categories, as well as the meaning trajectory of femininity in the Czech cultural context.
History of Israel part 1 & 2 - PRRM Bible Study GroupAverell Gaspar
Old testament survey from Exodus to Nehemiah; series 1 of 5 parts. This is a 5-part series taking on the highlights of the Old Testament Historical books, except Genesis.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
Semiotics of 2020 Tokyo Olympic Logo Visual IdentityChris Arning
A presentation that sets out considerations for the design of the 2020 Tokyo Olympics visual identity. This is based upon a semiotic analysis of previous Olympics Games logos (the author has written extensively on this topic) and the unique design and calligraphic in Japan.
David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dspark
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.
Exodus 3:7-10 God said go, Moses said no. Moses excuses for why he could not do what God was telling him to do in leading the Israelites out of Egypt was in essence saying no to God.
For some they were plagues; for others just wonders
Next Lesson: 21 - THE COMMANDMENTS
http://www.slideshare.net/lsotorv/21-the-commandments
(hilite+rightclick+open)
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in...Sarah Jane Johnson
A Semiotic Analysis of cultural symbolism presented in Paris in June, 2015, at Semiofest - the commercial semiotics conference.
Author: Sarah Jane Johnson of Athena Brand Wisdom
Nexr week: Putting our eyes on the giver of dreams.
With this we will finish our Dreams study and will take a summer break. We will re-start with the study of Visions in August 14.
Combining Semiotics with Other Approaches for Richer ResultsSarah Jane Johnson
A presentation by Sarah Jane Johnson of Athena Brand Wisdom detailing ways that Marketing Semiotics can be used to enhance the results of qualitative market research. Presented at the AQR-QRCA conference in Budapest, April 2014.
Semiotics: How To Increase Meaningfulness, Effectiveness & Cultural Relevancy...Dr. Martina Olbert
Brand communication suffers from over-saturation, fragmentation, inconsistency, or worse a sheer meaninglessness in the local markets worldwide. What's lacking is the cultural relevancy, which drives innate value of brands and triggers purchase behaviour. Globally unified and adapted brand contents often fail to resonate with the local specifics of people and culture. Semiotics can serve as a great instrument to increase cultural relevancy and stimulate brand growth from bottom up. In this presentation, you'll find the methodological approach to increasing brand's cultural relevancy and a couple of practical examples of optimising brand communication in the Czech Republic. The focus here is on redefining meaning in the beer and detergent categories, as well as the meaning trajectory of femininity in the Czech cultural context.
History of Israel part 1 & 2 - PRRM Bible Study GroupAverell Gaspar
Old testament survey from Exodus to Nehemiah; series 1 of 5 parts. This is a 5-part series taking on the highlights of the Old Testament Historical books, except Genesis.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
Semiotics of 2020 Tokyo Olympic Logo Visual IdentityChris Arning
A presentation that sets out considerations for the design of the 2020 Tokyo Olympics visual identity. This is based upon a semiotic analysis of previous Olympics Games logos (the author has written extensively on this topic) and the unique design and calligraphic in Japan.
David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dspark
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.
Analyse the negative online coverage of Adblock Plus (ABP) and determine a proper strategy to counter such cynical reception. Find the right tone to communicate the Acceptable Ads Platform on Social Media.
The right messaging for customer retention in a time of crisisYonit Tanenbaum
Customers will remain loyal and potential customers will keep us top of mind if we speak so they will listen. In this workshop we practice crafting key messaging to communicate with customers in a time of crisis and to communicate a receptive and memorable brand response in general.
We are social media marketing consultants that helps businesses develop and execute social media marketing programs and campaigns.
We help people grow their business and take it to the next level by creating massive viral visibility with social media.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
The 10 Plagues of Marketing
1. Breaking Free
from the
10 Plagues of Marketing
DAVID BERKOWITZ
SEPTEMBER 12, 2016
D@SERIALMARKETER.NET
@DBERKOWITZ
Breaking Free
from the
10 Plagues
of Marketing
DAVID BERKOWITZ
DAVID@SERIALMARKETER.NET
@DBERKOWITZ
2. 2
About This presentation
THIS TALK WAS GIVEN AT A PRIVATE EVENT HOSTED BY VIOLA GROUP AND
CARMEL VENTURES IN SEPTEMBER 2016. AN ARTICLE BASED ON THIS WAS
SUBSEQUENTLY PUBLISHED IN VENTUREBEAT.
THIS IS AN ANNOTATED VERSION SO THAT IT IS MORE READABLE.
AS FOR YOUR PRESENTER, I HAVE SPENT THE PAST 15 YEARS KEEPING TO P
TECH, MEDIA, AND CONSUMER BRANDS AT THE CUTTING EDGE OF
MARKETING.
IF YOU WANT TO KNOW MORE, FOLLOW ME AT SERIALMARKETER.NET, JOIN
MY PERIODIC NEWSLETTER AT BIT.LY/SERIALLYSIGNUP, CHAT WITH MY BOT AT
M.ME/SERIAL.MARKETER, OR EMAIL ME AT DAVID@SERIALMARKETER.NET. IF
YOU CARE TO TWEET THIS, I’M @DBERKOWITZ.
THANKS FOR READING.
DAVID BERKOWITZ
3. Special thanks to Nina Paley
3
Ninapaley.com
THE DRAWINGS IN THIS PRESENTATION ARE COURTESY OF NINA PALEY, WHO
SHARED HER WORK VIA FREE CULTURE PERMISSIONS. CHECK OUT HER
CREATIONS ON HER SITE AND VIMEO. HER WORK HERE DOES NOT REPRESENT
THE ARTIST’S VIEWS OR ENDORSEMENT.
4. Battle forming: good vs evil
4
THERE’S A BATTLE RAGING RIGHT NOW IN THE MARKETING AND ADVERTISI NG WORLDS. AT
THE RISK OF RESORTING TO HYPERBOLE, THERE ARE A LOT OF EVIL PRAC TICES OUT THERE,
FUELED IN PART BY SELLERS SEEKING CHEAP GAINS THAT CONFLICT WITH BUYERS’ LONG-
TERM INTERESTS, AND BUYERS SEEKING THE LOWEST COST AND MOST CONV ENIENT
OPTION RATHER THAN WHAT WILL DELIVER THE MOST BUSINESS VALUE.
5. 5
1: Trust
disintegration
TRUST AMONG ALL PARTIES – AGENCIES, BRANDS, PUBLISHERS, TECH VENDORS – SEEMS TO
BE AT AN ALL-TIME LOW. AND THIS LACK OF TRUST EVOKES THE PLAGUE OF BLOOD: IT
SEEPS INTO EVERY DEALING AND INTERACTION, AND IT THREATENS OUR L IVELIHOODS.
6. 6
1: TRUST DISINTEGRATION
NOTE: LOOK FOR SOURCES IN THE NOTES ON SLIDESHARE. I ALSO EMBEDDED LINKS, BUT
THOSE DON’T ALWAYS CARRY OVER. GIVEN THE CUSTOM FONTS HERE, THIS IS SAVED AS A
PDF, BUT EMAIL ME AT DAVID@SERIALMARKETER.NET IF YOU WANT THE FU LL SLIDES.
7. 7
Thou Shalt put
your clients’
interests first –
even above your
own.
THIS IS PROBABLY INTUITIVE, BUT AFTER EACH PLAGUE, A RELEVANT “C OMMANDMENT” IS
PAIRED WITH IT. THESE WILL SUBSEQUENTLY APPEAR SANS COMMENTARY.
8. 8
2: shinynewobjectism
HOW DISTRACTING IT MUST HAVE BEEN TO BE BOMBARDED BY ONE FROG AF TER ANOTHER.
MARKETERS ARE CONSTANTLY TRYING TO JUGGLE DISTRACTIONS OF THE LATEST
BUZZWORDS RATHER THAN FOCUS ON WHAT WILL DRIVE THE MOST BUSINESS IMPACT.
GRANTED, MARKETERS DO NEED A PORTFOLIO APPROACH WITH CALCULATED BETS ON
WHAT WILL MATTER MORE IN THE FUTURE.
11. 11
3: federalization
THE FEDERAL GOVERNMENT IS TAKING A GREATER INTEREST IN ADVERTISI NG, FROM
INFLUENCER MARKETING TO AD BLOCKING. SOME MAY SEE THIS AS OVERDU E WHILE
OTHERS SEE IT AS OVERREACHING. REGARDLESS, IT’S HAPPENING, LARGE LY BECAUSE THE
GOVERNMENT NO LONGER TRUSTS EFFORTS AT SELF-POLICING. THE SWARM OF
REGULATIONS WILL MULTIPLY UNTIL WE DO MORE TO SHOW IT’S NOT NEED ED.
13. 13
THOU SHALT STAY ON
THE RIGHT SIDE OF
THE LAW – AND try
to DO SO EVEN
BEFORE SUCH LAWS
ARE WRITTEN
14. 14
4: FRAUD
THE FOURTH PLAGUE IS SO TOUGH TO PARSE THAT ONE CAN’T TELL IF TH E BIBLICAL TEXT
REFERS TO FLIES OR BEASTS. IF THE ANCIENT EGYPTIANS WEREN’T SURE WHAT HIT THEM,
NEITHER ARE BILLIONS OF INTERNET USERS, OR THE MARKETERS WHO PAY FOR ADS THAT
ARE NEITHER SEEN NOR CLICKED. IT’S TIME FOR A ZERO -TOLERANCE POLICY FOR FRAUD.
15. Source: ForensIQ
15
4: FRAUD
THIS ONE EXAMPLE FROM FORENSIQ FOCUSED ON ONE KIND OF FRAUD, MOBILE DEVICE
HIJACKING, AND REPORTED THAT MOBILE ADVERTISE LOSE 13% OF AD SPE ND FROM IT.
16. 16
Thou shalt verify
the good and
disqualify the bad
– even if your
reporting suffers
in the short term
17. 17
5: ROBOTIZATION
THE CATTLE DIED OFF, SO DID ANY KIND OF LIVELIHOOD SECURITY. ROB OTS ARE INDEED
RISING, AND THAT IS GREAT FOR SOME KINDS OF EFFICIENCY. BUT IT W ON’T BE WITHOUT
CONSEQUENCES, AS NOT AS MANY PEOPLE WILL BE NEEDED TO BUY MEDIA, ANALYZE IT,
AND REPORT ON IT. CLIENTS WILL BE ABLE TO DO MORE THEMSELVES DIR ECTLY WITHOUT
THE NEED FOR THIRD PARTIES GETTING INVOLVED.
19. 19
Thou shalt make
way for robots
while honing
safer skills like
strategy and
leadership.
20. 20
6: RECESSIONISM
ONCE YOU’RE HIT WITH BOILS, IT SEEMS LIKE THEY STICK AROUND FORE VER. EVEN WHEN
THEY’RE GONE, THEY’VE LEFT THEIR MARK. THE SAME IS TRUE FOR RECE SSION-ERA
THINKING. SINCE 2008, UNEMPLOYMENT IS DOWN AND THE STOCK MARKET’ S UP, BUT THE
RECESSION MENTALITY LINGERS WITH THE NEED FOR CAUTION AND COST S AVINGS.
22. 22
Thou shalt plan
for growth and
reward the
partners that
deliver it – with
your trust.
23. 23
7: LONG LIVE THE ROI
(THE ROI IS DEAD)
THE GREAT NEWS IS MARKETERS ARE THINKING MORE ABOUT THE RETURN O N
INVESTMENT THEY’RE GETTING FROM MARKETING. YET A RAINSTORM THAT SEEMS
NOURISHING CAN REVEAL ITSELF TO BE HAIL. A FOCUS ENTIRELY ON DIR ECT RESPONSE
STARVES AND UNDERSERVES BRAND MARKETERS. BRAND MARKETERS STILL N EED BETTER
WAYS TO DETERMINE DIGITAL AD EFFECTIVENESS WHILE KEEPING CREATIV ITY FLOWING.
26. 26
8: ad avoidance
WHEN THE CROPS WERE DEVOURED BY LOCUST SWARMS, THERE WAS NOTHING LEFT FOR
PEOPLE TO EAT. WHEN AD BLOCKER SWARMS ROSE UP, MANY PUBLISHERS S TARTED
STARVING. WITH AD BLOCKING, IF THERE’S A WAY, THERE’S A WILL – IT DOESN’T MATTER
SO MUCH WHY PEOPLE BLOCK ADS, BUT THAT ONCE PEOPLE CAN DO SO, TH EY EMBRACE
IT.
29. 29
9: banner blindness
WITH ADS THAT ARE DELIVERED AS INTENDED, SO FEW PEOPLE NOTICE TH EM. A LOT OF
THE PROBLEM IS THAT MOST ONLINE ADVERTISING ISN’T WHAT GETS FEAT URED AT CANNES
OR IN ADWEEK BUT RATHER TERRIBLE CREATIVE THAT’S POORLY TARGETED. IT’S THEN
BLASTED OUT, WITH TONS WITH TONS SERVED ON EVERY PAGE PAGE. WE’VE TRAINED
PEOPLE NOT TO LOOK.
30. 30
9: banner blindness
ON THE LEFT, YOU SEE A TYPICAL CAUSE OF BANNER BLINDNESS: AN AD SERVED IN
YAHOO WEATHER (SUPPOSEDLY PREMIUM INVENTORY) THAT’S SPAMMY AT BEST OR A
SCAM AT WORST. TO THE RIGHT IS HONG KONG AIRLINES USING 360-DEGREE VIDEO TO
SHOWCASE ITS CABINS, WHICH WAS 35X MORE EFFECTIVE THAN TRADITION AL DISPLAY.
32. 32
10: death of the
First click (AND LAST)
“DEATH OF THE LAST CLICK” WOULD HAVE BEEN MORE ACCURATE, BUT FIR ST-CLICK
ATTRIBUTION IS FAULTY AS WELL. THE DEATH OF SUCH OVERSIMPLIFIED METRICS HAS BEEN
A LONG TIME COMING, BUT ADVANCES IN SOFTWARE, ANALYTICS METHODOL OGIES, AND
MARKETER SOPHISTICATION WILL PAINT A TRUER ATTRIBUTION PICTURE.
34. 34
Thou shalt show
the impact of your
ads & marketing
in the online and
offline path to
purchase
35. 10 PLAGUE RECAP
35
The 10 plagues of marketing
1: TRUST DISINTEGRATION
2: Shinynewobjectism
3: federalization
4: Fraud
5: robotization
6: Recessionism
7: long live the roi (THE ROI IS DEAD)
8: ad avoidance
9: Banner blindness
10: Death of the first click (AND LAST)
36. 10 PLAGUE RECAP
36
The 10 commandments of marketing
1: THOU SHALT Put your clients’ interests first – even above your own.
2: THOU SHALT STAY ON THE CUTTING EDGE – BUT MAKE CLEAR WHAT WILL IMPACT BUSINESS GOALS
3: THOU SHALT STAY ON THE RIGHT SIDE OF THE LAW – AND DO SO EVEN BEFORE SUCH LAWS ARE WRITTEN
4: Thou shalt verify the good and disqualify the bad – even if your reporting suffers in the short term
5: Thou shalt spin how your automation tech isn’t part of the problem (but it likely is)
6: Thou shalt drive revenues and/or save costs to make friends among buyers
7: Thou shalt create value for brand advertisers through metrics that matter
8: THOU SHALT ACCEPT THAT NO ONE COVETS ADVERTISING, SO ENSURE THINE ADS ARE REALLY SEEN
9: THOU SHALT ACCEPT RESPONSIBILITY FOR CREATIVE, NOT JUST TARGETING AND VIEWABILITY
10: Thou shalt show the impact of your ads & marketing in the online and offline path to purchase
37. The Sacrifice
37
SACRIFICES
• Inventory for value
• Quick wins for long-term
relationships
• Easily manipulated metrics for
true business value
• Assumptions for questions
THE PASSOVER STORY IS ULTIMATELY ONE OF SACRIFICES – THOSE MADE BY THE ISRAELITE
SLAVES, AS WELL AS BY EGYPTIANS WHO SUFFERED UNDER PHARAOH’S TYR ANNY AND
STUBBORNNESS. ALL OF US IN THE MARKETING AND AD FIELDS WILL HAVE TO MAKE
SACRIFICES AS WELL TO FULFILL THESE COMMANDMENTS.
38. Breaking Free
from the
10 Plagues of Marketing
DAVID BERKOWITZ
SEPTEMBER 12, 2016
D@SERIALMARKETER.NET
@DBERKOWITZ
Thank you!!!
DAVID BERKOWITZ
DAVID@SERIALMARKETER.NET
@DBERKOWITZ
WWW.SERIALMARKETER.NET
Editor's Notes
TEN PLAGUES
Trust Disintegration - a radical lack of trust: brewing for years. And everyone’s playing the games. (True Romance image of guns locked on each other, or 22 Jump St). Data ownership at play. (BLOOD – seeps into everything)
Shinynewobjectism – following what’s new and exciting and not focusing on what works (FROGS)
Federaliztion: government taking interest (LICE/GNATS: getting in your hair)
Fraud – swatting flies (FLIES/WILD BEASTS)
Robotization: fighting man vs machine… people don’t trust in machines. Protectivist nature. Agencies need to be reassured they won’t get fired. (CATTLE DISEASE – KILLING OFF LIVELIHOOD)
Recessionism: latent recession era thinking (BOILS – this part of you that won’t go away)
The ROI Catch-22 (Bryan quote from Digiday???) (applies to content marketing too) (fueled by bad impressions) (HAIL AND FIRE – alternate between hot and cold, hard to get just right)
Ad Avoidance (ad blocking… doesn’t matter if disliking ads or looking for convenience, speed, etc) (LOCUSTS – these swarms cover up one’s source of nutrients)
Banner blindness (shitty creative, bad targeting/placements all part of it) (DARKNESS)
Death of the first click (attribution issues) (DEATH OF FIRSTBORN)
Rejected: Accidental clicks (people don’t accidentally do stuff in traditional media)
CHANGED THIS: Middlemanitis / And akin to challenge of picking a lane – syndrome particularly of agencies (FLIES/WILD BEASTS)
http://questioncopyright.org/sedermasochism
Battle of good vs evil forming
Trust Disintegration - a radical lack of trust: brewing for years. And everyone’s playing the games. (True Romance image of guns locked on each other, or 22 Jump St). Data ownership at play. (BLOOD – seeps into everything)
Nina Paley
https://vimeo.com/album/3315352/video/122924562
Shinynewobjectism – following what’s new and exciting and not focusing on what works (FROGS)
Nina Paley
https://vimeo.com/album/3315352/video/120007738
www.ninapaley.com
Federaliztion: government taking interest (LICE/GNATS: getting in your hair)
Nina Paley
www.ninapaley.com
https://vimeo.com/album/3315352/video/120007738
Swatting flies… and heck, you can’t tell if it’s flies or cattle
Nina Paley
www.ninapaley.com
https://vimeo.com/album/3315352/video/120969367
https://forensiq.com/mobile-app-fraud-study/
http://venturebeat.com/2015/07/23/advertisers-heres-yet-another-massive-ad-fraud-mobile-users-heres-what-you-can-do/
From VB
The study, “Mobile Device Hijacking,” says the apps are available through Google Play, Apple’s App Store, and third-party app marketplaces. It should be noted that Forensiq offers anti-ad fraud software and services.
Mobile advertisers are losing 13 percent of their ad spend to this new threat, according to the report, reaching an estimated billion dollars by the end of this year. This threat affects over 12 million smartphones and tablets — Android, iOS, and Windows Mobile — and 13 percent of worldwide in-app pre-bid advertising inventory, before they are deployed to devices. This represents more than 16 billion daily mobile in-app ad impressions.
https://vimeo.com/album/3315352/video/121165663
Nina Paley
www.ninapaley.com
Robotization: fighting man vs machine… people don’t trust in machines. Protectivist nature. Agencies need to be reassured they won’t get fired. (CATTLE DISEASE – KILLING OFF LIVELIHOOD)
Nina Paley
www.ninapaley.com
https://vimeo.com/album/3315352/video/121206595
Recessionism: latent recession era thinking (BOILS – this part of you that won’t go away)
https://vimeo.com/album/3315352/video/122215154
Nina Paley
www.ninapaley.com
The ROI Catch-22 (Bryan quote from Digiday) (applies to content marketing too) (fueled by bad impressions) (HAIL AND FIRE – alternate between hot and cold, hard to get just right)
The great news is marketers are thinking more about the return on investment they’re getting from marketing. Yet a rainstorm that seems nourishing can reveal itself to be hail. A focus entirely on direct response starves and underserves brand marketers. Brand marketers still need better ways to determine digital ad effectiveness.
https://vimeo.com/122815352
Nina Paley
www.ninapaley.com
Ad Avoidance (ad blocking… doesn’t matter if disliking ads or looking for convenience, speed, etc) (LOCUSTS – these swarms cover up one’s source of nutrients)
https://vimeo.com/122910839
Nina Paley
www.ninapaley.com
Banner blindness (shitty creative, bad targeting/placements all part of it) (DARKNESS)
· Hong Kong Airlines uses 360-degree video to showcase its cabins - http://www.businesswire.com/news/home/20160622006472/en/
35 X more effective* than traditional display with 4.51% CTR to site
9 X longer time spent exploring the content vs traditional display**
Passover is a story about sacrifice, and that’s ultimately going to be needed here
Sacrifice:
-Lots of inventory for higher value for it
-Quick wins for long-term trust with clients and consumers
https://www.pinterest.com/pin/521432463082568845/
https://s-media-cache-ak0.pinimg.com/236x/fa/17/91/fa1791eafe87010358192855fc8fb46b.jpg
Overview: It’s the best and worst times for mobile. Opportunities for reach, creative, and targeting keep increasing, but so do banner blindness, ad blocking, and fraud. Brands are starved for mobile marketing solutions that work. This presentation will look at the current challenges in mobile marketing along with best-in- class examples and then share strategies for truly effective mobile advertising.
Timeline
July 22, begin recruiting (David, Katherine, Jon, Tim, Diana/PR)
July 22, rough draft of pres
July 28, dry run of both David's pres and Katherine's pres
Aug 4, webinar! 1pm