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SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!


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Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.

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SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

  1. 1. NEW (but not improved) for 2016!
  2. 2. #DamnSXSW, back at it again with the Obamas! Your guide to SXSW Interactive 2016 by David Berkowitz, CMO, MRY @mry / @dberkowitz
  3. 3. Alternate titles for SXSW 2016 recap deck: • OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!! (either one) • The most virtually productive conference ever • The event that launched the massive hit Meerkat • Just get me a photo opp with a meme and let me go home already
  4. 4. Insert outline here • Overview • Brands • Tech • Whatever
  5. 5. Overview Pro tip: put some heavy hitting stuff up front to justify the mechanical bull rides on your expense reports
  6. 6. Insert inspirational quote here “I found courage when I found inspiration, and that’s the story that you tell. Because you can’t let someone else tell your story. Have it your way.” - Whichever of these keynote speakers you recognize
  7. 7. Insert something political here “Innovation is part of our foundation, and our foundation is part of our innovation.” - No, really, WTF??!?$@?% How did SXSW land the OBAMAS?!?!?!?!?!?!? Is this SXSW or the UN Security Council?
  8. 8. Top things discussed at SXSW • Complaints about traffic due to the Obamas • Complaints about security due to the Obamas • Complaints about the lack of hotel rooms due to the Obamas • Complaints about people tweeting so many pics and quotes of the Obamas that their phones died after an hour • Complaints about how SXSW is totally over once a sitting president comes to the conference • Emerging tech stuff, the future of media, and everything else
  9. 9. Insert a few high-minded quotes from sessions not featuring an Obama • Get at least one quote from a coworker • Plug your own panel • Reference a few others and make it look like you went to them, even when you got all the quotes from TechCrunch
  10. 10. Insert selfie with #DamnDaniel Mashable or someone has to trot him out, right?
  11. 11. Insert gratuitous selfies with celebs • Try to get someone A-list • If not, just look for a Kardashian or Joseph Gordon- Levitt or whoever’s investing in a ton of stuff right now
  12. 12. Brands Keep Austin Weird – but not too weird or brands will have to shut off their Periscope feeds of their SXSW activations
  13. 13. Show images of brands doing startup competitions Because that’s still a trendy thing for brands to do at SXSW
  14. 14. Compilation of brands doing stuff with VR AKA, a compilation of what every brand is doing at SXSW 2016
  15. 15. SXSW 2016 bingo: Find brand activations using any of these Austin icons Cowboy boots Cowboy hat Food truck Barbecue Texas Longhorns Guitar Taco Breakfast taco Cactus Pedicab Bats Horses FREE (recharge your devices here) Armadillos Mechanical bulls Map of Texas Texas flag Stars Willie Nelson “Keep Austin Weird” State Capitol building Margaritas Beer Ethan Hawke Liberals
  16. 16. And the best brand activation of SXSW is… Mention a client here
  17. 17. Another great brand at SXSW… Mention another client
  18. 18. OMG, this brand did the most happy-emoji-worthy thing!!! Mention the client of a sister agency
  19. 19. Biggest brand flops of SXSW Use clients from competitive agencies
  20. 20. Tech Hey, everyone at SXSW still uses Twitter, right? That got big at SXSW… back in 2007
  21. 21. Note which tech will be the next Meerkat Funny how that went from a really positive reference to a really negative one in the course of a few months, isn’t it?
  22. 22. Show something techie NOT related to VR
  23. 23. Use “virtual” and “augmented” as many ways as possible to sound super smart • Virtual messaging • Virtual drones • Augmented calligraphy • Augmented automation • Virtual augmentation • Augmented: SVU • Augmented triskaidekaphobia • Virtual herpetology
  24. 24. A few other cool apps Just list a few things run by people you happened to run into at SXSW; pretend like that was everything that mattered at the show
  25. 25. Something about wearables If there’s nothing, just pop in a slide from the SXSW 2015 recap. Or the CES 2015 recap. Or the SXSW 2014 recap. Or the Mobile World Congress 2011 recap.
  26. 26. Cool drone image Ideally one delivering a breakfast taco or Willie Nelson or something
  27. 27. Insert random comics from The Very Near Future
  28. 28. Wrapping up
  29. 29. Good reads • Obama looks to SXSW for ideas and tech to modernize government (VentureBeat) • The Austin 100: A SXSW 2016 mix (NPR) • Marketers Should Expect the Unxpected at SXSW (Matthew Scott in The Drum)
  30. 30. Contact @MRY / @dberkowitz Add some other GIF or something If nothing else, just mention the Obamas again